promotion: D2F Fitness
How D2F maintains the prestige of The Boat Race through custom merchandising
D2F is proud to be the official merchandise partner for The Boat Race – the iconic sporting event between the University of Oxford and the University of Cambridge.
Synonymous with tradition, excellence and British heritage, The Boat Race is a hallmark in the UK’s sporting calendar. For the last two years, D2F’s involvement has elevated the event’s merchandise offering to new heights.
Blending heritage with innovation, custom apparel division D2F Bespoke has developed a bespoke range of clothing and accessories that reflects the prestige of the race itself. From finely crafted T-shirts, jackets and fleeces to newly introduced accessories, such as beanies, bucket hats and caps – every product has been tailored to perfection.
Matthew Aynsley, operations director at D2F, said, “What sets D2F apart is the commitment to delivering fully bespoke solutions without compromising on quality or affordability. The team has worked hand-in-hand with The Boat Race organisers to produce a truly tailored retail experience – one that encapsulates both the spirit of the event and the expectations of a modern audience.”
By uniting tradition with expert craftsmanship, D2F continues to lead the way in high-quality, custom merchandise for elite sporting events – and The Boat Race partnership is a testament to that ongoing success.
With a legacy of delivering standout collections for elite clients, including the Olympics, Commonwealth Games, the Boat Race, the FA, England Football, RFU, Irish Rugby Union and more, D2F brings big-league expertise to every project. To find out more, visit our website here.
Matthew Aynsley, operations director
Stuart Braun, head of key accounts Fitness
Emma Sumner, head of key accounts Bespoke
Adam Young, Equipped business lead
• D2F Fitness supply key industry names like Everyone Active, Places Leisure, Serco, Energie & UBX and boutique gyms such as Fitness Factory, Nirvana, Kings Gym.
• D2F Bespoke have delivered premium apparel to elite sporting bodies, including the Olympics, the Commonwealth Games, the Boat Race, the FA, the English Cricket Board, the Universities of Oxford and Cambridge, and top Premiership Rugby Clubs.
Clients and partners can expect fresh, dynamic products that align with D2F’s reputation for excellence, adaptability, and pushing boundaries in activewear design. D2F will also be adding some exciting services to Equipped over the next 12 months.
We’re not a typical leisure centre gym, we pride ourselves on having best in-class equipment. D2F definitely delivers on both quality and price.”
– Duncan Jefford, regional director, Everyone Active.
– Jamie Townsend, national health and fitness manager, Serco Leisure
"D2F have supplied us with everything for the gym floor from rigs and racks, platforms and plate loaded machines, to free-weights and functional equipment, and we’re excited to start taking the new Altrafit line, including flooring, which we’re having installed soon.”
– Steve Bradley, Fitness4Less / Welcome Gym
