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press release: Active IQ

Gold company profile | Active IQ
PRESS RELEASE

Active IQ and Future Fit partner to launch new management qualifications in the UK physical activity sector

03 Aug 2023
Stuart Liversedge, Business Development Manager / Active IQ
Active IQ, a leading awarding organisation in the UK physical activity sector, and Future Fit, one of the UK’s foremost providers of education, and learning and development solutions in the health and physical activity sector, are pleased to announce their partnership and the development of two new management qualifications set to launch later this year.

The collaboration between these industry giants brings together their shared vision and values, aiming to address the skills gap and elevate the professionalism of the sector.

Launching later this year, the Active IQ Level 3 Award in the Principles of Management, is designed to provide learners with a comprehensive knowledge and understanding of management principles. Throughout this qualification, learners will cover essential topics such as effective decision making, leadership styles and models, the role and processes of management, performance measurement, and equality, diversity, and inclusion in the workplace.

The second qualification, the Active IQ Level 3 Certificate in the Principles of Management and Business, builds upon the foundation of the Level 3 Award and expands the scope to include additional critical areas. Learners will delve into topics such as business innovation and growth, budgeting and finance, recruitment processes, performance management, and how to facilitate professional development and implement a performance appraisal.

These new qualifications have been developed in response to the need for a structured pathway to professional management roles within the physical activity sector. By partnering with GM Active, a group of operators representing the twelve councils in Greater Manchester, who are responsible for 99 leisure and sports facilities, Active IQ and Future Fit have identified a gap in business and management experience among individuals working in these roles. The qualifications aim to bridge this gap and create a pipeline for progression from gym instructor and personal trainer positions to junior leadership roles within GM Active.

Speaking about the partnership, Stuart Liversedge, Business Development Manager from Active IQ said, "We are delighted to collaborate with Future Fit, one of the leading providers in the industry, to create these innovative management qualifications. Our shared vision and values have allowed us to develop qualifications that address the specific needs of the sector and offer learners a comprehensive understanding of management principles."

Future Fit has played a significant role in the development of these qualifications, with their expertise and insights directly informing the content and structure. Tom Godwin, Group Operations Director at Future Fit said, "Our relationship with Active IQ and our combined commitment to excellence in education has paved the way for this partnership. These qualifications, tailored to the needs of GM Active and the sector as a whole, represent a significant step in professionalising management roles and ensuring the highest quality service for the public."

The Active IQ Level 3 Award in the Principles of Management and the Active IQ Level 3 Certificate in the Principles of Management and Business are the first of their kind, specifically written to meet the needs of a major leisure trust. What sets these qualifications apart is their bespoke nature, providing relevant and practical skills that directly improve the success rate for learners.

The target audience for these qualifications includes organisations like the aspiring leadership team within GM Active, with the aim of enhancing their professionalism and career prospects. By closing the staffing gaps across the leisure trust, GM Active has ensured the continued delivery of the highest quality service to the general public across their leisure centres. With approximately 50 managers enrolled, these qualifications have the potential to impact as many as 500-800 individuals within the sector.

Future plans include the nationwide rollout of these qualifications, extending their impact across the UK. The partnership between Active IQ and Future Fit is built on the goal of championing quality education and thought leadership. Together, they aspire to expand their collaboration and explore opportunities in the international fitness market, making bespoke training available to major organisations in the health and wellness space.

These qualifications are particularly relevant in the current landscape, where many individuals have found themselves in management roles without the necessary background or skills. The aim is to reward and recognise these "Accidental managers" by providing them with the appropriate training and promotion opportunities.

Further information will be available when these qualifications launch later in the year.

More press releases and updates from Active IQ:
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Active IQ
Tel: 01480 467950
Address: Q6 Quorum Park, Benton Lane, Newcastle upon Tyne, NE12 8BT, UK
Jenny Patrickson, managing director
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Active IQ press release: Active IQ and Future Fit partner to launch new management qualifications in the UK physical activity sector
Active IQ, a leading awarding organisation in the UK physical activity sector, and Future Fit, one of the UK’s foremost providers of education, and learning and development solutions in the health and physical activity sector, are pleased to announce their partnership and the development of two new management qualifications set to launch later this year.
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press release: Active IQ

Gold company profile | Active IQ
PRESS RELEASE

Active IQ and Future Fit partner to launch new management qualifications in the UK physical activity sector

03 Aug 2023
Stuart Liversedge, Business Development Manager / Active IQ
Active IQ, a leading awarding organisation in the UK physical activity sector, and Future Fit, one of the UK’s foremost providers of education, and learning and development solutions in the health and physical activity sector, are pleased to announce their partnership and the development of two new management qualifications set to launch later this year.

The collaboration between these industry giants brings together their shared vision and values, aiming to address the skills gap and elevate the professionalism of the sector.

Launching later this year, the Active IQ Level 3 Award in the Principles of Management, is designed to provide learners with a comprehensive knowledge and understanding of management principles. Throughout this qualification, learners will cover essential topics such as effective decision making, leadership styles and models, the role and processes of management, performance measurement, and equality, diversity, and inclusion in the workplace.

The second qualification, the Active IQ Level 3 Certificate in the Principles of Management and Business, builds upon the foundation of the Level 3 Award and expands the scope to include additional critical areas. Learners will delve into topics such as business innovation and growth, budgeting and finance, recruitment processes, performance management, and how to facilitate professional development and implement a performance appraisal.

These new qualifications have been developed in response to the need for a structured pathway to professional management roles within the physical activity sector. By partnering with GM Active, a group of operators representing the twelve councils in Greater Manchester, who are responsible for 99 leisure and sports facilities, Active IQ and Future Fit have identified a gap in business and management experience among individuals working in these roles. The qualifications aim to bridge this gap and create a pipeline for progression from gym instructor and personal trainer positions to junior leadership roles within GM Active.

Speaking about the partnership, Stuart Liversedge, Business Development Manager from Active IQ said, "We are delighted to collaborate with Future Fit, one of the leading providers in the industry, to create these innovative management qualifications. Our shared vision and values have allowed us to develop qualifications that address the specific needs of the sector and offer learners a comprehensive understanding of management principles."

Future Fit has played a significant role in the development of these qualifications, with their expertise and insights directly informing the content and structure. Tom Godwin, Group Operations Director at Future Fit said, "Our relationship with Active IQ and our combined commitment to excellence in education has paved the way for this partnership. These qualifications, tailored to the needs of GM Active and the sector as a whole, represent a significant step in professionalising management roles and ensuring the highest quality service for the public."

The Active IQ Level 3 Award in the Principles of Management and the Active IQ Level 3 Certificate in the Principles of Management and Business are the first of their kind, specifically written to meet the needs of a major leisure trust. What sets these qualifications apart is their bespoke nature, providing relevant and practical skills that directly improve the success rate for learners.

The target audience for these qualifications includes organisations like the aspiring leadership team within GM Active, with the aim of enhancing their professionalism and career prospects. By closing the staffing gaps across the leisure trust, GM Active has ensured the continued delivery of the highest quality service to the general public across their leisure centres. With approximately 50 managers enrolled, these qualifications have the potential to impact as many as 500-800 individuals within the sector.

Future plans include the nationwide rollout of these qualifications, extending their impact across the UK. The partnership between Active IQ and Future Fit is built on the goal of championing quality education and thought leadership. Together, they aspire to expand their collaboration and explore opportunities in the international fitness market, making bespoke training available to major organisations in the health and wellness space.

These qualifications are particularly relevant in the current landscape, where many individuals have found themselves in management roles without the necessary background or skills. The aim is to reward and recognise these "Accidental managers" by providing them with the appropriate training and promotion opportunities.

Further information will be available when these qualifications launch later in the year.

More press releases and updates from Active IQ:
Social media companies are being urged to take greater responsibility for the role they play in shaping public health behaviours.
The leading awarding organisation for the physical activity sector, Active IQ, is urging social media platforms such as TikTok and Instagram to take greater responsibility for the role they play in shaping public health behaviours.
Active IQ, the UK’s leading Ofqual-recognised awarding organisation for the physical activity sector, launches suite of newly reformed qualifications, designed for the next generation of fitness professionals.
Active IQ, the UK's leading Ofqual-recognised awarding organisation for the physical activity sector, has introduced its 2025 Quality Charter, reinforcing its commitment to excellence in education and training.
David Stalker, President of EuropeActive and a CIMSPA chartered fellow is joining Active IQ from July 2024.
Active IQ: news from HCMmag.com and FitTechGlobal.com
Managing director of awarding body, Active IQ, Jenny Patrickson, is leaving to focus on consultancy, advisory and non-executive director roles.
Active IQ is preparing to launch a Level 3, nested wellbeing qualification that covers coaching for positive behavioural change, mental resilience and lifestyle programming.
Active IQ: featured in HCM and Fit Tech magazines
Show preview: Elevate 2026
Welcome to Elevate 2026
Active IQ is calling for greater accountability in online fitness advice with the launch of a new trustmark
Active IQ is raising professional standards with the launch of its Quality Charter explains Lisa Skelton, head of business development
Insight: Future talent
How do we attract the next generation of group exercise instructors? Abi Harris asks what it will take to make the sector a compelling career choice
Talking point: Weight loss drugs
As the uptake of weight loss medications grows, Kath Hudson asks the experts what the fitness industry needs to do in order to be part of the conversation
Active IQ
Tel: 01480 467950
Address: Q6 Quorum Park, Benton Lane, Newcastle upon Tyne, NE12 8BT, UK
Jenny Patrickson, managing director
Active IQ video gallery:
Key personnel
Jenny Patrickson, managing director
Lisa Skelton, head of business development
Key customers
We work with over 500 approved centres in the UK and globally, including private training providers, colleges, employers, leisure service providers, universities, colleges, schools, nursery settings, prisons, young offender institutes and international centres.
Plans for the next 12 months
Active IQ has been actively engaging with employers over the past 18 months to develop new and updated qualifications for the upcoming year. We are tremendously excited to launch these, which include innovative assessments and digitally advanced content.

Furthermore, Active IQ is continuing its expansion in international markets, with a particular focus on Saudi Arabia following our success as growing market leaders in the UAE.

We will maintain our presence at leading industry events both in the UK and overseas to connect and engage with key stakeholders and to discuss quality education for the active leisure and wellness sector.
Testimonial
"Success isn't just about reaching a destination, it's about embracing the journey and committing to growth every step of the way. At Study Active, we understand that providing exceptional learning experiences means partnering with those who share our values of innovation and quality. That's why we chose to team up with Active IQ - they're not only a modern and flexible partner, but they're also dedicated to helping us provide the best resources and support to our students. Utilizing their business insights into trends and demands, we can ensure that we're providing what our students need to succeed. From webinars to e-clinics, we're able to onboard tutors more efficiently and offer a plethora of additional courses to help our students and teachers alike reach their full potential.”

– Study Active
Testimonial
“The quality of Active IQ’s provision is excellent and I consider them a trusted provider. The business development team was very supportive of my idea to focus this training on students. After excellent feedback from a couple of staff colleagues, I decided to pilot the Level 2 in Mental Health Awareness with a cohort of 308 students. It proved so successful that we are now rolling it out across our entire student body by incorporating it into the curriculum.

“Mental health issues among students are not going away anytime soon. If anything, they could become worse for those students who have had no exams and lack experience in managing the stress and pressure of these. Young adults need all the help they can get to support their mental health as they study and prepare to start work.

“I would strongly recommend other colleges to look at the Active IQ Level 2 Award in Mental Health Awareness. It stands apart from the majority of qualifications that comprise off-the-shelf generic materials. This qualification captures the imagination of the learners and makes the topic relevant. It has had a significant impact on a lot of our students and we are now rolling it out across the entire college as we believe everyone can gain from having these skills and knowledge.”

– Mike Ridley, head of department - General Further Education, Bishop Burton College
Testimonial
"I am extremely pleased with the level of service Active IQ has provided me, and the apprentices on the Teaching Assistant Standard and Early Years Educator Standard. The team provided us with “how to guides” which were extremely helpful to enrol learners on EPA Pro and upload evidence of work to present apprentices to gateway. Using the guides, and guidance from Active IQ staff I was easily able to present learners to gateway and observe their status throughout the EPA process.

"I am particularly impressed with the support End-point Assessors provided for the apprentices as some were nervous about the process and assessment. The assessors spent time to introduce themselves, talk through the End-point Assessment requirements, and successfully booked a convenient day and time for the EPA to take place. Each assessment was booked promptly and within a week or two of me presenting learners to gateway – an incredible turn around!"

– Jennifer Walker, curriculum leader early years, Education and Social Sciences, Bolton College
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