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Active IQ elevates industry standards with new Quality Charter
10 Mar 2025
The Quality Charter establishes fundamental principles that underpin Active IQ’s dedication to raising industry standards / Shutterstock/PeopleImages.com - Yuri A
Active IQ isn’t just another awarding body; it’s a benchmark of excellence
– Lisa Skelton
Credit: Active IQ
2025 Quality Charter
Setting out a clear framework for professional and ethical standards, the Charter ensures consistency and integrity across all providers delivering Active IQ qualifications.
Lisa Skelton, head of business development at Active IQ, said: “Active IQ isn’t just another awarding body; it’s a benchmark of excellence.
“Our qualifications are designed to meet industry needs while upholding the highest ethical and professional standards.
“The newly launched Active IQ Quality Charter ensures that approved training providers maintain these standards, helping learners and professionals gain real credibility in the sector and beyond.”
The Charter establishes fundamental principles that underpin Active IQ’s dedication to raising industry standards. It mandates a commitment to promoting and upholding the following key areas:
• Ethical standards and integrity.
• Professional competence and behaviour.
• Professional status.
• Health, safety, education and training.
• Marketing, publicity and fair trading.
• Learners as customers.
For those looking to enhance their career, choosing a qualification backed by Active IQ gives you a distinct advantage. Whether you’re working in a gym, running your own fitness business or delivering educational programmes, an Active IQ qualification ensures you can stand out to employers, gain client trust, stay ahead of industry changes and have access to top-tier education and training.
Active IQ-approved centres looking to showcase their commitment to excellence can now request a Quality Charter badge and highlight their high standards in training and assessment.
To learn more visit Active IQ’s official website.
More press releases and updates from Active IQ:
Social media companies are being urged to take greater responsibility for the role they play
in shaping public health behaviours.
The leading awarding organisation for the physical activity sector, Active IQ, is urging
social media platforms such as TikTok and Instagram to take greater responsibility for the
role they play in shaping public health behaviours.
Active IQ, the UK’s leading Ofqual-recognised awarding organisation for the physical activity
sector, launches suite of newly reformed qualifications, designed for the next generation of
fitness professionals.
David Stalker, President of EuropeActive and a CIMSPA chartered fellow is joining Active IQ
from July 2024.
Active IQ, the UK’s leading Ofqual-recognised awarding organisation for the physical
activity sector, has announced the launch of four new technical qualifications with approved
funding from the Department of Education.
Active IQ: news from HCMmag.com and FitTechGlobal.com
Managing director of awarding body, Active IQ, Jenny Patrickson, is leaving to focus on
consultancy, advisory and non-executive director roles.
Active IQ is preparing to launch a Level 3, nested wellbeing qualification that covers
coaching for positive behavioural change, mental resilience and lifestyle programming.
Active IQ: featured in HCM and Fit Tech magazines
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Active IQ is raising professional standards with the launch of its
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Active IQ
Tel: 01480 467950
Email: [email protected]
Address:
Q6 Quorum Park,
Benton Lane,
Newcastle upon Tyne,
NE12 8BT,
UK
Jenny Patrickson, managing director
Active IQ video gallery:
Key personnel
Jenny Patrickson, managing director
Lisa Skelton, head of business development
Lisa Skelton, head of business development
Key customers
We work with over 500 approved centres in the UK and globally, including private training providers, colleges, employers, leisure service providers, universities, colleges, schools, nursery settings, prisons, young offender institutes and international centres.
Plans for the next 12 months
Active IQ has been actively engaging
with employers over the past 18
months to develop new and updated
qualifications for the upcoming year. We are tremendously excited to
launch these, which include innovative
assessments and digitally advanced
content.
Furthermore, Active IQ is continuing its expansion in international markets, with a particular focus on Saudi Arabia following our success as growing market leaders in the UAE.
We will maintain our presence at leading industry events both in the UK and overseas to connect and engage with key stakeholders and to discuss quality education for the active leisure and wellness sector.
Furthermore, Active IQ is continuing its expansion in international markets, with a particular focus on Saudi Arabia following our success as growing market leaders in the UAE.
We will maintain our presence at leading industry events both in the UK and overseas to connect and engage with key stakeholders and to discuss quality education for the active leisure and wellness sector.
Testimonial
"Success isn't just about reaching a destination, it's about embracing the journey and committing to growth every step of the way. At Study Active, we understand that providing exceptional learning experiences means partnering with those who share our values of innovation and quality. That's why we chose to team up with Active IQ - they're not only a modern and flexible partner, but they're also dedicated to helping us provide the best resources and support to our students. Utilizing their business insights into trends and demands, we can ensure that we're providing what our students need to succeed. From webinars to e-clinics, we're able to onboard tutors more efficiently and offer a plethora of additional courses to help our students and teachers alike reach their full potential.”
– Study Active
– Study Active
Testimonial
“The quality of Active IQ’s provision is excellent and I consider them a trusted provider. The business development team was very supportive of my idea to focus this training on students. After excellent feedback from a couple of staff colleagues, I decided to pilot the Level 2 in Mental Health Awareness with a cohort of 308 students. It proved so successful that we are now rolling it out across our entire student body by incorporating it into the curriculum.
“Mental health issues among students are not going away anytime soon. If anything, they could become worse for those students who have had no exams and lack experience in managing the stress and pressure of these. Young adults need all the help they can get to support their mental health as they study and prepare to start work.
“I would strongly recommend other colleges to look at the Active IQ Level 2 Award in Mental Health Awareness. It stands apart from the majority of qualifications that comprise off-the-shelf generic materials. This qualification captures the imagination of the learners and makes the topic relevant. It has had a significant impact on a lot of our students and we are now rolling it out across the entire college as we believe everyone can gain from having these skills and knowledge.”
– Mike Ridley, head of department - General Further Education, Bishop Burton College
“Mental health issues among students are not going away anytime soon. If anything, they could become worse for those students who have had no exams and lack experience in managing the stress and pressure of these. Young adults need all the help they can get to support their mental health as they study and prepare to start work.
“I would strongly recommend other colleges to look at the Active IQ Level 2 Award in Mental Health Awareness. It stands apart from the majority of qualifications that comprise off-the-shelf generic materials. This qualification captures the imagination of the learners and makes the topic relevant. It has had a significant impact on a lot of our students and we are now rolling it out across the entire college as we believe everyone can gain from having these skills and knowledge.”
– Mike Ridley, head of department - General Further Education, Bishop Burton College
Testimonial
"I am extremely pleased with the level of service Active IQ has provided me, and the apprentices on the Teaching Assistant Standard and Early Years Educator Standard. The team provided us with “how to guides” which were extremely helpful to enrol learners on EPA Pro and upload evidence of work to present apprentices to gateway. Using the guides, and guidance from Active IQ staff I was easily able to present learners to gateway and observe their status throughout the EPA process.
"I am particularly impressed with the support End-point Assessors provided for the apprentices as some were nervous about the process and assessment. The assessors spent time to introduce themselves, talk through the End-point Assessment requirements, and successfully booked a convenient day and time for the EPA to take place. Each assessment was booked promptly and within a week or two of me presenting learners to gateway – an incredible turn around!"
– Jennifer Walker, curriculum leader early years, Education and Social Sciences, Bolton College
"I am particularly impressed with the support End-point Assessors provided for the apprentices as some were nervous about the process and assessment. The assessors spent time to introduce themselves, talk through the End-point Assessment requirements, and successfully booked a convenient day and time for the EPA to take place. Each assessment was booked promptly and within a week or two of me presenting learners to gateway – an incredible turn around!"
– Jennifer Walker, curriculum leader early years, Education and Social Sciences, Bolton College
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