press release: Active IQ
Gold company profile | Active IQ
PRESS RELEASE
Industry heavyweight David Stalker joins Active IQ as independent adviser
11 Jul 2024
David Stalker has joined Active IQ to lead sector engagement
/ David Stalker / Active IQ
David’s guidance and consultancy will be driven particularly through the lens of improving quality standards in the fitness sector, a space that he is highly passionate about.
David Stalker comments: “I have advocated for Active IQ for many years and highly valued its contributions and work within the fitness sector. As our industry gains momentum in becoming a recognised solution to public health problems, driving standards is more important than ever. Active IQ plays a core role in this mission and I’m thrilled to work alongside the organisation to support our collective mission of improving the quality of education and standards in the industry.”
“I look forward to contributing to AIQ’s growth and encouraging fitness professionals to engage in further education to advance their careers."
Commenting on David’s appointment, Managing Director of Active IQ, Jenny Patrickson says: “David’s unwavering commitment to promoting active lifestyles and high-quality education in the fitness and leisure sector aligns with Active IQ’s goals. The synergy of the partnership, David’s deep-rooted passion, and his drive to make a positive change make him an invaluable asset to Active IQ. We are incredibly excited to work with him to further promote a high standard of qualification for fitness professionals and drive collective industry-wide change. ”
David Stalker has long advocated for promoting healthy lifestyles across the UK. His deep experience and strategic expertise will be instrumental in supporting Active IQ’s commitment to developing the skills and careers of professionals within the active leisure and wellbeing sector.
For more information about Active IQ and its initiatives, please visit www.activeiq.co.uk
More press releases and updates from Active IQ:
Social media companies are being urged to take greater responsibility for the role they play
in shaping public health behaviours.
The leading awarding organisation for the physical activity sector, Active IQ, is urging
social media platforms such as TikTok and Instagram to take greater responsibility for the
role they play in shaping public health behaviours.
Active IQ, the UK’s leading Ofqual-recognised awarding organisation for the physical activity
sector, launches suite of newly reformed qualifications, designed for the next generation of
fitness professionals.
Active IQ, the UK's leading Ofqual-recognised awarding organisation for the physical
activity sector, has introduced its 2025 Quality Charter, reinforcing its commitment to
excellence in education and training.
Active IQ, the UK’s leading Ofqual-recognised awarding organisation for the physical
activity sector, has announced the launch of four new technical qualifications with approved
funding from the Department of Education.
Active IQ: news from HCMmag.com and FitTechGlobal.com
Managing director of awarding body, Active IQ, Jenny Patrickson, is leaving to focus on
consultancy, advisory and non-executive director roles.
Active IQ is preparing to launch a Level 3, nested wellbeing qualification that covers
coaching for positive behavioural change, mental resilience and lifestyle programming.
Active IQ: featured in HCM and Fit Tech magazines
Show preview: Elevate 2026
Welcome to Elevate 2026
Sponsored: Active IQ – Trust your trainer
Active IQ is calling for greater accountability in online fitness advice with the launch of a new trustmark
Sponsored: Active IQ - Raising the game
Active IQ is raising professional standards with the launch of its
Quality Charter explains Lisa Skelton, head of business development
Insight: Future talent
How do we attract the next generation of group
exercise instructors? Abi Harris asks what it will
take to make the sector a compelling career choice
Talking point: Weight loss drugs
As the uptake of weight loss medications grows, Kath Hudson asks the experts what the fitness industry needs to do in order to be part of the conversation
Active IQ
Tel: 01480 467950
Email: [email protected]
Address:
Q6 Quorum Park,
Benton Lane,
Newcastle upon Tyne,
NE12 8BT,
UK

Jenny Patrickson, managing director

Active IQ video gallery:
Key personnel
Jenny Patrickson, managing director
Lisa Skelton, head of business development
Lisa Skelton, head of business development
Key customers
We work with over 500 approved centres in the UK and globally, including private training providers, colleges, employers, leisure service providers, universities, colleges, schools, nursery settings, prisons, young offender institutes and international centres.
Plans for the next 12 months
Active IQ has been actively engaging
with employers over the past 18
months to develop new and updated
qualifications for the upcoming year. We are tremendously excited to
launch these, which include innovative
assessments and digitally advanced
content.
Furthermore, Active IQ is continuing its expansion in international markets, with a particular focus on Saudi Arabia following our success as growing market leaders in the UAE.
We will maintain our presence at leading industry events both in the UK and overseas to connect and engage with key stakeholders and to discuss quality education for the active leisure and wellness sector.
Furthermore, Active IQ is continuing its expansion in international markets, with a particular focus on Saudi Arabia following our success as growing market leaders in the UAE.
We will maintain our presence at leading industry events both in the UK and overseas to connect and engage with key stakeholders and to discuss quality education for the active leisure and wellness sector.
Testimonial
"Success isn't just about reaching a destination, it's about embracing the journey and committing to growth every step of the way. At Study Active, we understand that providing exceptional learning experiences means partnering with those who share our values of innovation and quality. That's why we chose to team up with Active IQ - they're not only a modern and flexible partner, but they're also dedicated to helping us provide the best resources and support to our students. Utilizing their business insights into trends and demands, we can ensure that we're providing what our students need to succeed. From webinars to e-clinics, we're able to onboard tutors more efficiently and offer a plethora of additional courses to help our students and teachers alike reach their full potential.”
– Study Active
– Study Active
Testimonial
“The quality of Active IQ’s provision is excellent and I consider them a trusted provider. The business development team was very supportive of my idea to focus this training on students. After excellent feedback from a couple of staff colleagues, I decided to pilot the Level 2 in Mental Health Awareness with a cohort of 308 students. It proved so successful that we are now rolling it out across our entire student body by incorporating it into the curriculum.
“Mental health issues among students are not going away anytime soon. If anything, they could become worse for those students who have had no exams and lack experience in managing the stress and pressure of these. Young adults need all the help they can get to support their mental health as they study and prepare to start work.
“I would strongly recommend other colleges to look at the Active IQ Level 2 Award in Mental Health Awareness. It stands apart from the majority of qualifications that comprise off-the-shelf generic materials. This qualification captures the imagination of the learners and makes the topic relevant. It has had a significant impact on a lot of our students and we are now rolling it out across the entire college as we believe everyone can gain from having these skills and knowledge.”
– Mike Ridley, head of department - General Further Education, Bishop Burton College
“Mental health issues among students are not going away anytime soon. If anything, they could become worse for those students who have had no exams and lack experience in managing the stress and pressure of these. Young adults need all the help they can get to support their mental health as they study and prepare to start work.
“I would strongly recommend other colleges to look at the Active IQ Level 2 Award in Mental Health Awareness. It stands apart from the majority of qualifications that comprise off-the-shelf generic materials. This qualification captures the imagination of the learners and makes the topic relevant. It has had a significant impact on a lot of our students and we are now rolling it out across the entire college as we believe everyone can gain from having these skills and knowledge.”
– Mike Ridley, head of department - General Further Education, Bishop Burton College
Testimonial
"I am extremely pleased with the level of service Active IQ has provided me, and the apprentices on the Teaching Assistant Standard and Early Years Educator Standard. The team provided us with “how to guides” which were extremely helpful to enrol learners on EPA Pro and upload evidence of work to present apprentices to gateway. Using the guides, and guidance from Active IQ staff I was easily able to present learners to gateway and observe their status throughout the EPA process.
"I am particularly impressed with the support End-point Assessors provided for the apprentices as some were nervous about the process and assessment. The assessors spent time to introduce themselves, talk through the End-point Assessment requirements, and successfully booked a convenient day and time for the EPA to take place. Each assessment was booked promptly and within a week or two of me presenting learners to gateway – an incredible turn around!"
– Jennifer Walker, curriculum leader early years, Education and Social Sciences, Bolton College
"I am particularly impressed with the support End-point Assessors provided for the apprentices as some were nervous about the process and assessment. The assessors spent time to introduce themselves, talk through the End-point Assessment requirements, and successfully booked a convenient day and time for the EPA to take place. Each assessment was booked promptly and within a week or two of me presenting learners to gateway – an incredible turn around!"
– Jennifer Walker, curriculum leader early years, Education and Social Sciences, Bolton College
Search news, features & products:
Find a supplier:













































