Active IQ
Active IQ
Active IQ
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press release: Active IQ

Gold company profile | Active IQ
PRESS RELEASE

Active IQ aiming to become a carbon neutral organisation by 2024 as part of new sustainability strategy

07 Feb 2023
Jenny Patrickson, Managing Director of Active IQ, says "fighting climate change is one of the most urgent challenges for society" / Active IQ
Active IQ, an awarding and end-point assessment organisation has launched its new sustainability strategy called Healthy People, Healthy Planet. Focusing on nine key themes in accordance with the United Nations’ Sustainable Development Goals, the company has set out an ambitious plan to become a more sustainable business – financially, operationally, and environmentally – with the goal of becoming a carbon neutral organisation by 2024.

“Fighting climate change is one of the most urgent challenges for society and we all need to do our bit,” says Jenny Patrickson, Managing Director of Active IQ. “In 2003, our company began in the active leisure space with the goal to help people live healthier lives. Today, our goal has broadened to help the planet as well as its people. Our new sustainability strategy transparently shows the current impact our business has on the environment in terms of carbon emissions. Our goal is to make changes to our business model in the coming year and beyond to become a more sustainable operation.”

During 2022, Active IQ undertook a comprehensive analysis of its business operations and the impact it has on the environment. Working with Our Carbon, a company that specialises in helping businesses understand their impact and emissions, Active IQ calculated that they had produced an estimated 207.46 tonnes of CO2e in 2019 and 103.67 tonnes in 2021. Some key contributors to Active IQ’s emissions included production and purchase of materials, road, rail and air travel, energy consumption, staff commuting, delivery of physical products and IT and data storage.

“Our next step is to collate our carbon accounts for 2022,” continues Jenny. “This will help us gauge whether our altered business practices are already having an impact. Next, we are going to reflect on our operations in four specific areas: business travel, our head office in Cambridgeshire, online data storage and stock additions.”

The next stage will be for the company to reduce their emissions where possible and offset any outstanding carbon emissions with certified, environmentally conscious solutions with the goal to be carbon neutral by 2024.

“Active IQ’s approach to carbon responsibility really is a model of best practise,” says Dave Erasmus, Chairman, Our Carbon. “It is considered, consistent and clear about making deep cultural change not just lip service to the carbon problem. It has been a privilege for Our Carbon to provide the tools for transparency and accuracy in Active IQ’s first steps in carbon accounting.”

Active IQ intends to publish regular updates throughout the year to show their progress toward the company’s sustainability goals.

Read Active IQ’s full Sustainability Strategy: Health People, Healthy Planet, here

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Active IQ
Tel: 01480 467950
Address: Q6 Quorum Park, Benton Lane, Newcastle upon Tyne, NE12 8BT, UK
Jenny Patrickson, managing director
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Active IQ press release: Active IQ aiming to become a carbon neutral organisation by 2024 as part of new sustainability strategy
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press release: Active IQ

Gold company profile | Active IQ
PRESS RELEASE

Active IQ aiming to become a carbon neutral organisation by 2024 as part of new sustainability strategy

07 Feb 2023
Jenny Patrickson, Managing Director of Active IQ, says "fighting climate change is one of the most urgent challenges for society" / Active IQ
Active IQ, an awarding and end-point assessment organisation has launched its new sustainability strategy called Healthy People, Healthy Planet. Focusing on nine key themes in accordance with the United Nations’ Sustainable Development Goals, the company has set out an ambitious plan to become a more sustainable business – financially, operationally, and environmentally – with the goal of becoming a carbon neutral organisation by 2024.

“Fighting climate change is one of the most urgent challenges for society and we all need to do our bit,” says Jenny Patrickson, Managing Director of Active IQ. “In 2003, our company began in the active leisure space with the goal to help people live healthier lives. Today, our goal has broadened to help the planet as well as its people. Our new sustainability strategy transparently shows the current impact our business has on the environment in terms of carbon emissions. Our goal is to make changes to our business model in the coming year and beyond to become a more sustainable operation.”

During 2022, Active IQ undertook a comprehensive analysis of its business operations and the impact it has on the environment. Working with Our Carbon, a company that specialises in helping businesses understand their impact and emissions, Active IQ calculated that they had produced an estimated 207.46 tonnes of CO2e in 2019 and 103.67 tonnes in 2021. Some key contributors to Active IQ’s emissions included production and purchase of materials, road, rail and air travel, energy consumption, staff commuting, delivery of physical products and IT and data storage.

“Our next step is to collate our carbon accounts for 2022,” continues Jenny. “This will help us gauge whether our altered business practices are already having an impact. Next, we are going to reflect on our operations in four specific areas: business travel, our head office in Cambridgeshire, online data storage and stock additions.”

The next stage will be for the company to reduce their emissions where possible and offset any outstanding carbon emissions with certified, environmentally conscious solutions with the goal to be carbon neutral by 2024.

“Active IQ’s approach to carbon responsibility really is a model of best practise,” says Dave Erasmus, Chairman, Our Carbon. “It is considered, consistent and clear about making deep cultural change not just lip service to the carbon problem. It has been a privilege for Our Carbon to provide the tools for transparency and accuracy in Active IQ’s first steps in carbon accounting.”

Active IQ intends to publish regular updates throughout the year to show their progress toward the company’s sustainability goals.

Read Active IQ’s full Sustainability Strategy: Health People, Healthy Planet, here

More press releases and updates from Active IQ:
Social media companies are being urged to take greater responsibility for the role they play in shaping public health behaviours.
The leading awarding organisation for the physical activity sector, Active IQ, is urging social media platforms such as TikTok and Instagram to take greater responsibility for the role they play in shaping public health behaviours.
Active IQ, the UK’s leading Ofqual-recognised awarding organisation for the physical activity sector, launches suite of newly reformed qualifications, designed for the next generation of fitness professionals.
Active IQ, the UK's leading Ofqual-recognised awarding organisation for the physical activity sector, has introduced its 2025 Quality Charter, reinforcing its commitment to excellence in education and training.
David Stalker, President of EuropeActive and a CIMSPA chartered fellow is joining Active IQ from July 2024.
Active IQ: news from HCMmag.com and FitTechGlobal.com
Managing director of awarding body, Active IQ, Jenny Patrickson, is leaving to focus on consultancy, advisory and non-executive director roles.
Active IQ is preparing to launch a Level 3, nested wellbeing qualification that covers coaching for positive behavioural change, mental resilience and lifestyle programming.
Active IQ: featured in HCM and Fit Tech magazines
Show preview: Elevate 2026
Welcome to Elevate 2026
Active IQ is calling for greater accountability in online fitness advice with the launch of a new trustmark
Active IQ is raising professional standards with the launch of its Quality Charter explains Lisa Skelton, head of business development
Insight: Future talent
How do we attract the next generation of group exercise instructors? Abi Harris asks what it will take to make the sector a compelling career choice
Talking point: Weight loss drugs
As the uptake of weight loss medications grows, Kath Hudson asks the experts what the fitness industry needs to do in order to be part of the conversation
Active IQ
Tel: 01480 467950
Address: Q6 Quorum Park, Benton Lane, Newcastle upon Tyne, NE12 8BT, UK
Jenny Patrickson, managing director
Active IQ video gallery:
Key personnel
Jenny Patrickson, managing director
Lisa Skelton, head of business development
Key customers
We work with over 500 approved centres in the UK and globally, including private training providers, colleges, employers, leisure service providers, universities, colleges, schools, nursery settings, prisons, young offender institutes and international centres.
Plans for the next 12 months
Active IQ has been actively engaging with employers over the past 18 months to develop new and updated qualifications for the upcoming year. We are tremendously excited to launch these, which include innovative assessments and digitally advanced content.

Furthermore, Active IQ is continuing its expansion in international markets, with a particular focus on Saudi Arabia following our success as growing market leaders in the UAE.

We will maintain our presence at leading industry events both in the UK and overseas to connect and engage with key stakeholders and to discuss quality education for the active leisure and wellness sector.
Testimonial
"Success isn't just about reaching a destination, it's about embracing the journey and committing to growth every step of the way. At Study Active, we understand that providing exceptional learning experiences means partnering with those who share our values of innovation and quality. That's why we chose to team up with Active IQ - they're not only a modern and flexible partner, but they're also dedicated to helping us provide the best resources and support to our students. Utilizing their business insights into trends and demands, we can ensure that we're providing what our students need to succeed. From webinars to e-clinics, we're able to onboard tutors more efficiently and offer a plethora of additional courses to help our students and teachers alike reach their full potential.”

– Study Active
Testimonial
“The quality of Active IQ’s provision is excellent and I consider them a trusted provider. The business development team was very supportive of my idea to focus this training on students. After excellent feedback from a couple of staff colleagues, I decided to pilot the Level 2 in Mental Health Awareness with a cohort of 308 students. It proved so successful that we are now rolling it out across our entire student body by incorporating it into the curriculum.

“Mental health issues among students are not going away anytime soon. If anything, they could become worse for those students who have had no exams and lack experience in managing the stress and pressure of these. Young adults need all the help they can get to support their mental health as they study and prepare to start work.

“I would strongly recommend other colleges to look at the Active IQ Level 2 Award in Mental Health Awareness. It stands apart from the majority of qualifications that comprise off-the-shelf generic materials. This qualification captures the imagination of the learners and makes the topic relevant. It has had a significant impact on a lot of our students and we are now rolling it out across the entire college as we believe everyone can gain from having these skills and knowledge.”

– Mike Ridley, head of department - General Further Education, Bishop Burton College
Testimonial
"I am extremely pleased with the level of service Active IQ has provided me, and the apprentices on the Teaching Assistant Standard and Early Years Educator Standard. The team provided us with “how to guides” which were extremely helpful to enrol learners on EPA Pro and upload evidence of work to present apprentices to gateway. Using the guides, and guidance from Active IQ staff I was easily able to present learners to gateway and observe their status throughout the EPA process.

"I am particularly impressed with the support End-point Assessors provided for the apprentices as some were nervous about the process and assessment. The assessors spent time to introduce themselves, talk through the End-point Assessment requirements, and successfully booked a convenient day and time for the EPA to take place. Each assessment was booked promptly and within a week or two of me presenting learners to gateway – an incredible turn around!"

– Jennifer Walker, curriculum leader early years, Education and Social Sciences, Bolton College
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