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W Hotels to aggressively expand its presence in Asia
On the back of recent openings in Singapore and Bangkok, Starwoods luxury W-branded hotels is planning to more than double its Asian portfolio by the end of 2018.
W Hotels will expand its presence with almost 20 new properties across nine countries in the region.
More than half of the W brand's global pipeline is slated for Asia Pacific, including the first W Hotel in mainland China opening in Guangzhou later this month, followed by other China openings in Beijing, Shanghai, Changsha, and Suzhou over the next five years.
Additional W Hotels have been announced in India, Indonesia and Malaysia.
Stephen Ho, president, Asia Pacific, Starwood, said: "The growth spurt of W Hotels in Asia Pacific reflects a significant growth in demand for stylish luxury brands.
"In addition, we believe W Hotels' reinterpretation of luxury is what contributes to the brand's success. W Hotels have now become a landmark across Asia Pacific."
The W brand first entered Asia in 2004 with the opening of W Seoul - Walkerhill, since then the group has opened with eight hotels and retreats in seven countries, including properties in Thailand, Singapore, Indonesia, Taiwan, Maldives, and Hong Kong.