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Vivafit opens Spanish site
Vivafit, the leading brand in the Portuguese women-only express workout market, has opened its second club in Spain.
The club is located in Badajoz, a large town in the autonomous community of Extremadura near the Portuguese border. Measuring 200sq m, it offers 30-minute circuit-based workouts using hydraulic machines and platforms. Also on offer are 45-minute group pilates classes, and Les Mills' BODY VIVE in a 35-minute format exclusive to Vivafit.
"Extremadura is quite a virgin market for this type of fitness concept," says Vivafit's CEO Pedro Ruiz.
Nevertheless, in the next five years, the company aims to expand throughout the region of Extremadura, with four gyms in Badajoz, two in Mérida, three in Cáceres, one in Plasencia, one in Don Benito, one in Almendralejo and one in Serena.
As a first step, Vivafit plans to open five new locations in Spain by the end of 2009. It will also have 110 gyms in full operation in Portugal by the end of 2009, with 20 set to open this year.