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VisitBritain encourages tourists to get outdoors
VisitBritain has launched Outdoor England, a £250,000 campaign to encourage the British people to enjoy the great outdoors this winter.
Running in association with Best Western hotels, the new campaign is the result of VisitBritain research which found 81 per cent of holidays taken in England involved some form of outdoor activity.
The campaign will centre around a free guide on outdoor activities all over England which can be enjoyed whatever the weather.
The brochure will be distributed direct to the public by VisitBritain.
Famous faces including Sir Chris Bonnington, Judith Chalmers, Michael Palin, David Bellamy and Frankie Dettori have each endorsed their favourite region of England.
Richard Caborn MP, minister for sport and tourism, said: “From stretches of sandy beach, to rolling downs, to craggy mountain peaks, England has some of the most diverse landscapes of any country. This campaign is a key strand in ensuring our tourist industry makes the most of this most natural asset. It sends out a clear message – the outdoors is there to be enjoyed, make the most of it.”
Best Western has created Breaks to Energise, Revitalise and Refresh by teaming a variety of outdoor activities with a choice of over 320 hotels throughout Britain.