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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

McFit division partners Wexer to launch premium studio model

Cyberobics – the virtual fitness division of German company McFIT Global Group – has partnered with digital specialist Wexer to launch a premium virtual studio concept.

Branded ‘Cyberobics, powered by Wexer’, the model is based on creating premium, standalone Cyberobics virtual studios in clubs anywhere in the world.

Conceived in 2014, Cyberobics has been introduced in 170 McFit clubs, however, this is the first time the content will be made available to a broader audience.

Members will be able to access the full Cyberobics library, which offers cinematic content shot in a variety of locations ranging from Miami’s South Beach to Malibu to the Mojave Desert in North America.

Wexer CEO Paul Bowman said: “Gyms will need to meet a minimum standard of AV to deliver the full ’Cyberobics, powered by Wexer’ experience – and it really is a fantastic experience. It’s been created as a premium package, with world-class Cyberobics classes delivered in an engaging and uniquely designed space.”

Cyberobics managing director Oliver Schulokat added: “With Wexer’s rapid growth in technology, they were an obvious partner for us as we accelerate global distribution of the Cyberobics content. Together, we’re making world-class exercise accessible to more people.”

McFit, which has 1.5 million members and more than 270 branches in seven countries, announced earlier this month that it was planning to open a gym with an innovative membership model that allows users to train for free. Named The Mirai, the club is expected to open in 2019.

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Cyberobics – the virtual fitness division of German company McFIT Global Group – has partnered with digital specialist Wexer to launch a premium virtual studio concept.
HAF
THUMB21628_520767.jpg
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José Teixeira

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People often assume that those who pay more stay longer, but we don’t see this. What we see is that if you have PT you stay longer because you use more, not because you pay more
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News

McFit division partners Wexer to launch premium studio model

Cyberobics – the virtual fitness division of German company McFIT Global Group – has partnered with digital specialist Wexer to launch a premium virtual studio concept.

Branded ‘Cyberobics, powered by Wexer’, the model is based on creating premium, standalone Cyberobics virtual studios in clubs anywhere in the world.

Conceived in 2014, Cyberobics has been introduced in 170 McFit clubs, however, this is the first time the content will be made available to a broader audience.

Members will be able to access the full Cyberobics library, which offers cinematic content shot in a variety of locations ranging from Miami’s South Beach to Malibu to the Mojave Desert in North America.

Wexer CEO Paul Bowman said: “Gyms will need to meet a minimum standard of AV to deliver the full ’Cyberobics, powered by Wexer’ experience – and it really is a fantastic experience. It’s been created as a premium package, with world-class Cyberobics classes delivered in an engaging and uniquely designed space.”

Cyberobics managing director Oliver Schulokat added: “With Wexer’s rapid growth in technology, they were an obvious partner for us as we accelerate global distribution of the Cyberobics content. Together, we’re making world-class exercise accessible to more people.”

McFit, which has 1.5 million members and more than 270 branches in seven countries, announced earlier this month that it was planning to open a gym with an innovative membership model that allows users to train for free. Named The Mirai, the club is expected to open in 2019.

Sign up for FREE ezines & magazines
Cyberobics – the virtual fitness division of German company McFIT Global Group – has partnered with digital specialist Wexer to launch a premium virtual studio concept.
HAF
THUMB21628_520767.jpg

News

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Almost half of children and young people (46.8 per cent) in England are doing the
A local fitness operator with 11 clubs in Chicago, US, is looking to muscle in
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The Bannatyne Group has appointed Hugh Hanley as its new head of fitness. He joins
Les Mills
Les Mills
Since installing its new Wattbike indoor cycling studio last year, Holme Pierrepont Country Park, a
Physical exercise can improve the health of blood vessels in the heart for people with
Hufft have created a community fitness centre in Humboldt, Kansas, that reflects the US city's
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SoulCycle chief executive Melanie Whelan has resigned from her role, capping off a challenging few
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Alliance Leisure
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1 - 15 of 11,175
Features
Active ageing
The 2019 Moving Communities report highlighted that the silver pound could drive significant growth in public leisure. Operators are capitalising on this potential revenue stream, but uptake is slow. Utku Topraksevten investigates
Features
Supplier showcase

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If you think of school leavers when you think of apprentices, think again. Apprenticeships are far from limited to career starters, with new generation programmes tailor-made to bring out the best in accomplished managers
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In last month’s issue we grilled operators about what makes the best indoor cycling class, and they agreed instructors play a crucial part in the overall class experience. Now we’re asking the experts on the frontline for their thoughts on what makes indoor cycling such a phenomenon
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Featured supplier news
Featured supplier: Wattbike Studio makes lasting impact on business at Holme Pierrepont
Since installing its new Wattbike indoor cycling studio last year, Holme Pierrepont Country Park, a Serco Leisure site that’s the home of the National Water Sports Centre, has seen a significant increase in cycle studio usage.
Featured supplier news
Featured supplier: Not all functional training areas are created equal
In the last few years, the rise in popularity of functional training has been significant and operators are providing more space for functional training, both on the gym floor and in group training and studio settings.
Video Gallery
Harlands Group Overview
Harlands Group
An overview of the Harlands Group, the membership management experts. Read more
More videos:
Company profiles
Company profile: Pavigym
PAVIGYM is the premier innovator of flooring and interactive solutions for the global fitness industry....
Company profiles
Company profile: Power Plate
Power Plate is a vibrating platform that enhances any movement to help you prepare faster, ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Direct debit solutions
Debit Finance Collections: Direct debit solutions
Spa software
SpaBooker: Spa software
Fitness equipment
Stages Cycling: Fitness equipment
Fitness software
Go Do.Fitness: Fitness software
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Exercise equipment
Power Plate: Exercise equipment
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Trade associations
International SPA Association - iSPA: Trade associations
Wearable technology solutions
MyZone: Wearable technology solutions
Property & Tenders
Diary dates
10-12 Dec 2019
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