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British Military Fitness
British Military Fitness
British Military Fitness
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

McFit division partners Wexer to launch premium studio model

Cyberobics – the virtual fitness division of German company McFIT Global Group – has partnered with digital specialist Wexer to launch a premium virtual studio concept.

Branded ‘Cyberobics, powered by Wexer’, the model is based on creating premium, standalone Cyberobics virtual studios in clubs anywhere in the world.

Conceived in 2014, Cyberobics has been introduced in 170 McFit clubs, however, this is the first time the content will be made available to a broader audience.

Members will be able to access the full Cyberobics library, which offers cinematic content shot in a variety of locations ranging from Miami’s South Beach to Malibu to the Mojave Desert in North America.

Wexer CEO Paul Bowman said: “Gyms will need to meet a minimum standard of AV to deliver the full ’Cyberobics, powered by Wexer’ experience – and it really is a fantastic experience. It’s been created as a premium package, with world-class Cyberobics classes delivered in an engaging and uniquely designed space.”

Cyberobics managing director Oliver Schulokat added: “With Wexer’s rapid growth in technology, they were an obvious partner for us as we accelerate global distribution of the Cyberobics content. Together, we’re making world-class exercise accessible to more people.”

McFit, which has 1.5 million members and more than 270 branches in seven countries, announced earlier this month that it was planning to open a gym with an innovative membership model that allows users to train for free. Named The Mirai, the club is expected to open in 2019.

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Cyberobics – the virtual fitness division of German company McFIT Global Group – has partnered with digital specialist Wexer to launch a premium virtual studio concept.
HAF
THUMB21628_520767.jpg
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News

McFit division partners Wexer to launch premium studio model

Cyberobics – the virtual fitness division of German company McFIT Global Group – has partnered with digital specialist Wexer to launch a premium virtual studio concept.

Branded ‘Cyberobics, powered by Wexer’, the model is based on creating premium, standalone Cyberobics virtual studios in clubs anywhere in the world.

Conceived in 2014, Cyberobics has been introduced in 170 McFit clubs, however, this is the first time the content will be made available to a broader audience.

Members will be able to access the full Cyberobics library, which offers cinematic content shot in a variety of locations ranging from Miami’s South Beach to Malibu to the Mojave Desert in North America.

Wexer CEO Paul Bowman said: “Gyms will need to meet a minimum standard of AV to deliver the full ’Cyberobics, powered by Wexer’ experience – and it really is a fantastic experience. It’s been created as a premium package, with world-class Cyberobics classes delivered in an engaging and uniquely designed space.”

Cyberobics managing director Oliver Schulokat added: “With Wexer’s rapid growth in technology, they were an obvious partner for us as we accelerate global distribution of the Cyberobics content. Together, we’re making world-class exercise accessible to more people.”

McFit, which has 1.5 million members and more than 270 branches in seven countries, announced earlier this month that it was planning to open a gym with an innovative membership model that allows users to train for free. Named The Mirai, the club is expected to open in 2019.

Sign up for FREE ezines & magazines
Cyberobics – the virtual fitness division of German company McFIT Global Group – has partnered with digital specialist Wexer to launch a premium virtual studio concept.
HAF
THUMB21628_520767.jpg

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Features
Statistics
88.9% of gym members are expected to return and group ex will be fastest to recover
Features
Supplier showcase
Bannatyne has driven member engagement with Les Mills during the lockdown
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Statistics
More than 65,000 people responded to a survey designed to gauge what members want and expect from the sector after lockdown, as Leisure-net’s Dave Monkhouse reports
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The fitness industry has shown incredible flexibility during lockdown, pivoting to digital to keep people active. But as lockdowns end, we ask what impact the pandemic will have on facility provision
Features
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Featured supplier news
Featured supplier: Let's get restarted: Physical Company offers advice on keeping gym members safe
As countries around the world gear up to relax their lockdown rules, there remains a question mark over gyms and studios, which in many markets will be one of the last sectors to be given the green light.
Video Gallery
Technogym mywellness app
Technogym
Improve your training experience. All your data in a single app. Read more
More videos:
Company profiles
Company profile: Matrix Fitness
At Matrix Fitness, our goal is to make innovative commercial fitness equipment that stands out ...
Company profiles
Company profile: Gympass
On a mission to defeat inactivity, Gympass is a corporate wellness solution that builds mutually ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Direct debit solutions
Harlands Group: Direct debit solutions
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Wearable technology solutions
MyZone: Wearable technology solutions
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Spa software
SpaBooker: Spa software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
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Monster Padlocks: Locking solutions
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
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FunXtion International BV: Fitness Software
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Greywell, Hampshire
Barnsgrove Health and Wellness Club
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British Military Fitness
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