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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

McFit plans to open fitness for free model

German fitness operator McFit is planning to open a gym with an innovative membership model that allows users to train for free.

The operator will offer free membership “through sponsoring and partners from the business world,” Mcfit founder Rainer Schaller said in Germany’s Handelsblatt Global.

Adding: “It’s not just about making money. If it were, we might not be doing it. Of course, the concept has to pay off, but when you’re already the No.1 like we are, you look for new challenges.”

To boost revenues, the club could stage industry conferences and sporting events, as well as showcase fitness equipment and sports brand manufacturers.

The operator, which is the largest in Europe in terms of memberships, is looking to convert an old industrial building in Oberhausen, western Germany, into the largest fitness studio in the world, costing in the region of €50m (US$59.6m, £46.1m).

Named The Mirai, meaning “future” in Japanese, the club will sit on a 592,000sq ft (55,000sq m) plot of land and is expected to open in 2019.

Former FIBO event director Ralph Scholz joined McFit’s management team in June to lead “an innovation project”. He said: “As a trade show man in Cologne, I used to spend the entire year preparing for a four-day event. The Mirai could be a permanent, year-long showcase for our industry.”

McFit has 1.5million members and more than 270 branches in seven countries.

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German fitness operator McFit is planning to open a gym with an innovative membership model that allows users to train for free.
HAF
THUMB21253_881736.jpg
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News

McFit plans to open fitness for free model

German fitness operator McFit is planning to open a gym with an innovative membership model that allows users to train for free.

The operator will offer free membership “through sponsoring and partners from the business world,” Mcfit founder Rainer Schaller said in Germany’s Handelsblatt Global.

Adding: “It’s not just about making money. If it were, we might not be doing it. Of course, the concept has to pay off, but when you’re already the No.1 like we are, you look for new challenges.”

To boost revenues, the club could stage industry conferences and sporting events, as well as showcase fitness equipment and sports brand manufacturers.

The operator, which is the largest in Europe in terms of memberships, is looking to convert an old industrial building in Oberhausen, western Germany, into the largest fitness studio in the world, costing in the region of €50m (US$59.6m, £46.1m).

Named The Mirai, meaning “future” in Japanese, the club will sit on a 592,000sq ft (55,000sq m) plot of land and is expected to open in 2019.

Former FIBO event director Ralph Scholz joined McFit’s management team in June to lead “an innovation project”. He said: “As a trade show man in Cologne, I used to spend the entire year preparing for a four-day event. The Mirai could be a permanent, year-long showcase for our industry.”

McFit has 1.5million members and more than 270 branches in seven countries.

Sign up for FREE ezines & magazines
German fitness operator McFit is planning to open a gym with an innovative membership model that allows users to train for free.
HAF
THUMB21253_881736.jpg

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HCM talks to Fraser Smith about founding his studio and why he picked miha bodytec as his supplier and EMS training for his USP
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Class Boutique Fitness has collaborated with Physical Company to create a boutique studio offering that’s as inclusive as it is effective
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We have 14 rockstar instructors, all freelance but all working for us on an exclusive basis, and haven’t lost a single one of them since we opened. We pay them well – they can earn €100+ for a full class. But even more important than that, they all feel involved in the business
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Click on a catalogue to view it online
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