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Latest news

Virgin Active aiming to raise the Barre with new LA import

Virgin Active is rolling out a new fusion ballet class as it bids to bring the spirit of boutique Los Angeles studios to its UK clubs.

The new Barre workout is based on the bootybarre class developed by LA-based Pilates, dance, and fitness expert Tracey Mallett. Barre combines classical ballet moves with Pilates, yoga and balance to offer an energetic workout designed to tone, define and sculpt the whole body.

The new offering is one of the first products to have emerged from Virgin Active’s recently-announced Discovery Lab – a creative hub made up of health and fitness experts that will drive development of products and classes.

The Discovery Lab has been put together by Virgin Active’s head of fitness, Andy Birch, and is led by the chain’s innovation and fitness team, including James Trevorrow (master of movement), Gillian Reeves (Groupex Guru) and Hugh Hanley (Super Trainer). The panel are also joined by a series of independent experts and partners, working together to share knowledge, ideas and concepts.

“With Barre fitness classes such a hot fitness topic, it was important for us to find the right class for our members and Tracey’s programme really stood out,” said Reeves.

“Her well established and well respected programme, bootybarre, honours the integrity of both Barre and Pilates to give a great workout that is a lot of fun.”

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Latest news

Virgin Active aiming to raise the Barre with new LA import

Virgin Active is rolling out a new fusion ballet class as it bids to bring the spirit of boutique Los Angeles studios to its UK clubs.

The new Barre workout is based on the bootybarre class developed by LA-based Pilates, dance, and fitness expert Tracey Mallett. Barre combines classical ballet moves with Pilates, yoga and balance to offer an energetic workout designed to tone, define and sculpt the whole body.

The new offering is one of the first products to have emerged from Virgin Active’s recently-announced Discovery Lab – a creative hub made up of health and fitness experts that will drive development of products and classes.

The Discovery Lab has been put together by Virgin Active’s head of fitness, Andy Birch, and is led by the chain’s innovation and fitness team, including James Trevorrow (master of movement), Gillian Reeves (Groupex Guru) and Hugh Hanley (Super Trainer). The panel are also joined by a series of independent experts and partners, working together to share knowledge, ideas and concepts.

“With Barre fitness classes such a hot fitness topic, it was important for us to find the right class for our members and Tracey’s programme really stood out,” said Reeves.

“Her well established and well respected programme, bootybarre, honours the integrity of both Barre and Pilates to give a great workout that is a lot of fun.”

Related news

Virgin Active-led initiative to help primary school teachers reimagine PE lessons

30 Jun 2015
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23 Jun 2015
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Virgin Active has unveiled British explorer and star of Channel 4’s Walking the Nile, Levison ...
Virgin Active is rolling out a new fusion ballet class as it bids to bring the spirit of boutique Los Angeles studios to its UK clubs.
HAF,FIT,IND,PHR
739519_324527.jpg

Latest news

PureGym Group has announced that group chief financial officer, Alex Wood, is taking over the
Independent operator, Fitness Worx Gyms, is introducing private blood testing as a service to members.
International industry lobbying associations are calling for physical activity and strength training to be deeply
Global group exercise specialist, Les Mills, is inviting operators to sign up to its Workout
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch
Premium London health club, KX Chelsea, is gearing up to unveil its most significant redevelopment
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Researchers in the US have identified an antibody which could greatly reduce the loss of
Peloton has made the strategic acquisition of Pilates start-up, Skōp, to support the expansion of
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SnowDome Fitness has added 50 per cent more space with cutting-edge Technogym solutions
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New launch, Salus House, elevates boutique wellness with high service levels and a partnership with Technogym
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I experienced a blissful feeling of joy I hadn’t felt since I was a kid
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Collaborations with the medical profession and greater aspirations around wellbeing are creating a need for more experts in our sector. It’s time to reboot our thinking around the workforce
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For every member with a tripod and a big following, there are others irritated at the way equipment is being hogged or wary they’ll be in the background on someone’s Insta feed. Do influencers offer valuable, free marketing or are they just a nuisance? Kath Hudson finds out how operators are responding
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Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming the event’s largest-ever drinks reception as registrations continue to run more than 10% ahead of last year.
Featured supplier news
Featured supplier news: Reaching the people most gyms miss: Bedford Gym & Swim Campaign delivers 410 new members
One of the biggest mistakes the fitness industry still makes is advertising almost exclusively to people who already look and live like gym members.
Company profiles
Company profile: D2F Fitness
D2F Fitness specialises in providing fitness equipment tailored to your gym’s needs, but goes further ...
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Company profile: Future Fit
Since 1993, Future Fit have been consistently raising the bar when it comes to training ...
Supplier Showcases
Supplier Showcase - From nightclub to health club
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Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Everyone Active press release: Everyone Active celebrates Summer Solstice and International Yoga Day with wellness events across UK
A nationwide celebration for the upcoming Summer Solstice and International Yoga Day will take place at Everyone Active facilities across the country on Friday, 19 June 2026.
Featured press releases
Zynk Design press release: Gym lighting design: how to specify lighting that motivates members
Gym lighting design is one of the most underrated tools an operator has, and one of the most commonly mishandled.
Directory
Spa and beauty equipment
Living Earth Crafts: Spa and beauty equipment
Lockers
Crown Sports Lockers: Lockers
Industrial washing machines
Miele Company Limited: Industrial washing machines
Hot tubs
MSpa International Ltd: Hot tubs
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Fitness tracking platform
SpiviTech: Fitness tracking platform
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
22-23 Jun 2026
WX Wakefield , Wakefield, United Kingdom
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
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Diary dates
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