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US hotel sector starts 2012 on 'solid footing'
Travelclick, the provider of revenue-generating solutions for the hotel industry, has forecast continued strong growth for US operators over the next 12 months.
According to the December 2011 North American Hospitality Review (NAHR), the top-line indicator - revenue per available room (RevPAR) - is up 5.3 per cent year-on-year.
Committed occupancy and average daily rate are up 3 per cent and 3.6 per cent respectively according to the NAHR, which is based on actual bookings from Q4 2011 to Q3 2012.
Travelclick data has forecast a 6.6 per cent increase in RevPAR in the first quarter, which is to be driven by individual business and leisure guests boosting occupancy by 2.5 per cent.
Charlotte, North Carolina; Detroit, Michigan; Indianapolis, Indiana; Houston, Texas; and Miami, Florida, are set to show strongest year-on-year occupancy growth for 2012.
Tim Hart, Travelclick's executive vice president, business intelligence solutions, said: "As we enter 2012, TravelClick data shows a slow and steady increase in hotel performance.
"Overall occupancy has consistently improved over the past 26 consecutive months and as demand begins to plateau, hotels need to increase rates to leverage increasing demand and maximise revenue."
Details: www.travelclick.com