Latest
issue
GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window I've already subscribed!
Core Health and Fitness
Core Health and Fitness
Core Health and Fitness
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn
FITNESS, HEALTH, WELLNESS

Latest news

Go Fit CEO, Mário Barbosa, unveils expansion plans in this month’s HCM

Spanish operator, Go Fit, plans to open two new clubs each year as it grows it public:private partnerships operation
Italy is the primary focus, followed by Portugal
“No shortage of partners keen to progress with us” in the UK, says CEO
Pre-pandemic figures were smashed a year ago

Having redefined the model of public-private collaboration in Spain, Go Fit is now expanding into Italy and has ambitious plans to grow its estate, memberships and profits.

Speaking exclusively in this month’s HCM, Go Fit’s new CEO, Mário Barbosa, talks about the company’s ambitions to enter new markets, reach new audiences and raise revenues.

Last year Go Fit achieved record revenues of €77m and EBITDA of €31m in March 2023, exceeding like-for-like pre-pandemic figures. Along with plans to open two new sites a year, there are ambitions to double revenue and EBITDA over the next five years.

The company's profits are bolstered by its strong public-private alliances, which deliver favourable property transactions.

Go Fit’s model involves entering into 40-year agreements with local authorities and social-minded landowners to create clubs. This approach has been recognised by the United Nations Economic Commission for Europe as delivering best practice in public-private collaboration. In 2019, PricewaterhouseCoopers calculated Go Fit’s social value in Spain to be €300m.

This approach to sustainable public-private collaboration doesn’t yet exist in Italy, but Go Fit already has the first two sites lined up and believes the concept will be popular. “With our approach generally involving the regeneration of abandoned buildings and areas of cities, we expect there to be significant interest from local authorities across the country,” says Barbosa.

“We believe our value proposition will be of great relevance to the Italian population, too. At the moment, the market is characterised by either low-cost or premium clubs: there’s nobody offering Go Fit’s variety of products and services at our affordable price point. In fact, in the decades ahead, we believe Italy has the potential to become as big a market as Iberia for us – potentially bigger.”

The first project in Italy is converting an historic flower market in Turin and the first public-private concession is Milan Lido, which will see a huge area of the city regenerated under a 40-year agreement that has been designed to unlock future projects with other cities.

The company currently has 18 sites in Spain and one opening in Tenerife next year. As it starts its overseas expansion, Italy will be the main focus, but there are also plans to expand on the two sites in Portugal and UK is seen as an opportunity further down the line. Barbosa says the model is of interest in the UK and there are “no shortage of partners keen to progress with us.”

Barbosoa, who gave the keynote speech at last week’s European Health & Fitness Forum, has been in the post for one year, and has a background outside of the sector, working for McDonald’s for 23 years.

“What McDonald’s taught me was how to evolve and adapt to new circumstances: seeking out the opportunities, looking beyond where one might normally look for inspiration, forging different paths to overcome new challenges. This is a mindset I’m excited to bring to Go Fit,” he says.

As well as geographical expansion, Go Fit is looking to expand its audiences. Currently families are the main focus, making up 50 per cent of the membership, but there has recently been an upsurge from young people – who use the clubs as places to socialise – and older populations.

Going forward, other focuses highlighted by Barbosa include investing in sustainability, with the goal for all new centres to be Net Zero; offering targeted, certified, continuous professional development; investing in social value and building links with the local communities.

See the latest issue of .signupPara { font-family: 'Gill Sans Nova W01 Book'; line-height: 25px; font-size: 18px; position:relative; padding-left:18px; margin-top:20px; margin-bottom:20px; } .signupPara strong { font-family: 'Gill Sans Nova W01 SemiBold'; } .signupPara a, .signupPara a:visited { color:#ec2e92; text-decoration:none;} .signupPara a:hover { color:#ec2e92; text-decoration:underline;} .signupPara .signupblob { position:absolute; top:9px; left:0; content:''; width:10px; height:10px; border-radius:50%; background-color:#ec2e92;}

Related news

Go fit confirms plans to enter the Italian market following release of strong financials

08 Feb 2024
Iberian operator, Go fit, has confirmed its plans to move into the Italian market next ...

Go Fit to open new wellness hub in Tenerife in 2024

10 Feb 2023
Go Fit has started work on a new wellness hub in Tenerife. It will open ...
Latest News
Leisure, lifestyle, wellness and entertainment growth investor, Imbiba, has invested in boutique gym brand, 1Rebel's ...
Latest News
Urban Gym Group will launch PILAT3S at ClubSportive in Amsterdam next month, to create a ...
Latest News
The American Council on Exercise has appointed Dr Cedric Bryant as its new CEO. Bryant ...
Latest News
Sport England’s This Girl Can team has launched a new campaign, Let’s Get Out There, ...
Latest News
Improving physical strength and fitness, mental health and confidence are the main reasons for joining ...
Latest News
Speaking to HCM, global CEO of Lift Brands, Ty Menzies, has confirmed that the company ...
Latest News
Planet Fitness has announced the repurchase of 314,000 shares at a rate of US$20 million. ...
Latest News
Xponential Fitness today indefinitely suspended founder and CEO, Anthony Geisler, saying it had been notified ...
HCM promotional features
Sponsored
Coaching workshops from Keith Smith and Adam Daniel have been designed to empower your team and transform your service
HCM promotional features
Sponsored
Francesca Cooper-Boden says health assessment services can boost health club retention
HCM promotional features
Sponsored
Epassi, a provider of workplace wellness benefits, is creating a fitter and more productive workforce, one membership at a time 
HCM promotional features
Sponsored
Operators, prepare to revolutionise the way members connect with personal trainers in your club, with the ground-breaking Brawn platform.
HCM promotional features
Sponsored
Nuffield Health has worked with ServiceSport UK for more than ten years, ensuring the equipment in its clubs is commercially optimised
HCM promotional features
Sponsored
GymNation is pioneering the future of fitness with software specialist Perfect Gym providing a scalable tech platform to power and sustain its growth
HCM promotional features
Sponsored
The New Keiser M3i Studio Bike brings ride data to life to engage and delight members
HCM promotional features
Sponsored
University of Sheffield Sport has opened the doors of its flagship Goodwin Sports Centre following a major refurbishment
HCM promotional features
Sponsored
D2F had updated its brand styling to keep pace with business growth. MD, John Lofting and operations director, Matt Aynsley, explain the rationale
HCM promotional features
HCM magazine
Pilates is having a moment. Steph Eaves asks suppliers how they’re responding to the demand
HCM magazine
With the industry experiencing a huge swing towards strength training, researchers recommend continuing to make the case for cardio
HCM magazine
Consumers’ growing love of strength training is to be welcomed, as this long-neglected modality has a renaissance, however, it’s vital we continue to make the case for cardio
HCM magazine
When a hefty round of investment coincided with the pandemic, the CEO of Midtown Athletic Clubs feared the company – founded by his grandfather – would go down on his watch. He talks to Kath Hudson about the pressure to keep the business afloat
HCM magazine
Actually most people go to the gym to feel better and that’s far easier to achieve than losing 5kg
Featured supplier news
Featured supplier news: Introducing the Schwinn Z Bike: where innovation meets performance
In the dynamic world of indoor cycling, Schwinn has consistently been at the forefront of innovation. Now, we proudly present the Schwinn Z Bike, the culmination of our legacy of excellence.
Featured supplier news
Featured supplier news: Places Leisure successfully launches myFitApp to enhance member experience
Places Leisure is a leading leisure centre operator with a mission to create active places and healthy people for communities to thrive.
Company profiles
Company profile: PSLT Ltd
PSLT Fitness Solutions manufacture, remanufacture and buy back commercial gym equipment. We supply and maintain ...
Company profiles
Company profile: Elevate
The UK's largest annual trade event dedicated to physical activity, health, and performance...
Supplier Showcase
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Perfect Gym press release: PerfectGym joins Sport Alliance
Sport Alliance, a Hamburg-based provider of innovative software solutions and services to gyms and fitness suites, has announced the acquisition of PerfectGym, the international software provider to fitness and leisure businesses.
Featured press releases
Greenwich Leisure Limited press release: GLL fitness instructor smashes World Record
Anthony Bryan, a fitness instructor at GLL’s Southbury Leisure Centre, recently took part in the London Marathon.
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Snowroom
TechnoAlpin SpA: Snowroom
Spa software
SpaBooker: Spa software
Cryotherapy
Art of Cryo: Cryotherapy
Salt therapy products
Himalayan Source: Salt therapy products
Lockers
Crown Sports Lockers: Lockers
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
08-10 Sep 2024
Wyndham® Lake Buena Vista Disney Springs™ Resort, Lake Buena Vista, United States
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
20-22 Sep 2024
Locations worldwide,
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
09-13 Oct 2024
Soneva Fushi, Maldives
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates
04-06 Feb 2025
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates

Latest news

Go Fit CEO, Mário Barbosa, unveils expansion plans in this month’s HCM

Spanish operator, Go Fit, plans to open two new clubs each year as it grows it public:private partnerships operation
Italy is the primary focus, followed by Portugal
“No shortage of partners keen to progress with us” in the UK, says CEO
Pre-pandemic figures were smashed a year ago

Having redefined the model of public-private collaboration in Spain, Go Fit is now expanding into Italy and has ambitious plans to grow its estate, memberships and profits.

Speaking exclusively in this month’s HCM, Go Fit’s new CEO, Mário Barbosa, talks about the company’s ambitions to enter new markets, reach new audiences and raise revenues.

Last year Go Fit achieved record revenues of €77m and EBITDA of €31m in March 2023, exceeding like-for-like pre-pandemic figures. Along with plans to open two new sites a year, there are ambitions to double revenue and EBITDA over the next five years.

The company's profits are bolstered by its strong public-private alliances, which deliver favourable property transactions.

Go Fit’s model involves entering into 40-year agreements with local authorities and social-minded landowners to create clubs. This approach has been recognised by the United Nations Economic Commission for Europe as delivering best practice in public-private collaboration. In 2019, PricewaterhouseCoopers calculated Go Fit’s social value in Spain to be €300m.

This approach to sustainable public-private collaboration doesn’t yet exist in Italy, but Go Fit already has the first two sites lined up and believes the concept will be popular. “With our approach generally involving the regeneration of abandoned buildings and areas of cities, we expect there to be significant interest from local authorities across the country,” says Barbosa.

“We believe our value proposition will be of great relevance to the Italian population, too. At the moment, the market is characterised by either low-cost or premium clubs: there’s nobody offering Go Fit’s variety of products and services at our affordable price point. In fact, in the decades ahead, we believe Italy has the potential to become as big a market as Iberia for us – potentially bigger.”

The first project in Italy is converting an historic flower market in Turin and the first public-private concession is Milan Lido, which will see a huge area of the city regenerated under a 40-year agreement that has been designed to unlock future projects with other cities.

The company currently has 18 sites in Spain and one opening in Tenerife next year. As it starts its overseas expansion, Italy will be the main focus, but there are also plans to expand on the two sites in Portugal and UK is seen as an opportunity further down the line. Barbosa says the model is of interest in the UK and there are “no shortage of partners keen to progress with us.”

Barbosoa, who gave the keynote speech at last week’s European Health & Fitness Forum, has been in the post for one year, and has a background outside of the sector, working for McDonald’s for 23 years.

“What McDonald’s taught me was how to evolve and adapt to new circumstances: seeking out the opportunities, looking beyond where one might normally look for inspiration, forging different paths to overcome new challenges. This is a mindset I’m excited to bring to Go Fit,” he says.

As well as geographical expansion, Go Fit is looking to expand its audiences. Currently families are the main focus, making up 50 per cent of the membership, but there has recently been an upsurge from young people – who use the clubs as places to socialise – and older populations.

Going forward, other focuses highlighted by Barbosa include investing in sustainability, with the goal for all new centres to be Net Zero; offering targeted, certified, continuous professional development; investing in social value and building links with the local communities.

See the latest issue of .signupPara { font-family: 'Gill Sans Nova W01 Book'; line-height: 25px; font-size: 18px; position:relative; padding-left:18px; margin-top:20px; margin-bottom:20px; } .signupPara strong { font-family: 'Gill Sans Nova W01 SemiBold'; } .signupPara a, .signupPara a:visited { color:#ec2e92; text-decoration:none;} .signupPara a:hover { color:#ec2e92; text-decoration:underline;} .signupPara .signupblob { position:absolute; top:9px; left:0; content:''; width:10px; height:10px; border-radius:50%; background-color:#ec2e92;}

Related news

Go fit confirms plans to enter the Italian market following release of strong financials

08 Feb 2024
Iberian operator, Go fit, has confirmed its plans to move into the Italian market next ...

Go Fit to open new wellness hub in Tenerife in 2024

10 Feb 2023
Go Fit has started work on a new wellness hub in Tenerife. It will open ...

Latest news

Leisure, lifestyle, wellness and entertainment growth investor, Imbiba, has invested in boutique gym brand, 1Rebel's
Urban Gym Group will launch PILAT3S at ClubSportive in Amsterdam next month, to create a
The American Council on Exercise has appointed Dr Cedric Bryant as its new CEO. Bryant
Sport England’s This Girl Can team has launched a new campaign, Let’s Get Out There,
Improving physical strength and fitness, mental health and confidence are the main reasons for joining
Speaking to HCM, global CEO of Lift Brands, Ty Menzies, has confirmed that the company
Innovatise UK Ltd
Innovatise UK Ltd
In today's competitive fitness landscape, the key to success lies not only in providing exceptional
Planet Fitness has announced the repurchase of 314,000 shares at a rate of US$20 million.
Xponential Fitness today indefinitely suspended founder and CEO, Anthony Geisler, saying it had been notified
Fast Fitness Japan, master franchisee of Anytime Fitness in Japan, has acquired Eighty-8 Health &
Xplor Technologies has unveiled a financing solution for small businesses, which aims to counter the
HoloBike, a holographic training bike that simulates trail rides in lifelike 3D, is aiming to
Peloton Interactive Inc is believed to be working to get its costs under control in
Elevate
Elevate
Join us at Elevate from 12-13 June in London for a special one-off live recording
Equinox, has teamed up with health platform, Function Health, to offer 100 comprehensive laboratory tests,
Having good levels of cardiorespiratory fitness cuts disease and premature death by 11 to 17
US gym chain, Crunch Fitness, has bolstered its global expansion plans with the appointment of
Active Oxfordshire has received £1.3 million to tackle inactivity and inequality and launch a new
Barry’s – known for its HIIT workouts combining treadmills and weights – is thought to
Consultancy and change architects, Miova, have welcomed industry veteran Mark Tweedie on board. Tweedie had
Alliance Leisure
Alliance Leisure
In the dynamic world of indoor cycling, Schwinn has consistently been at the forefront of
US private equity fund, Providence Equity Partners, is acquiring a majority stake in VivaGym from
The Bannatyne Group says it has officially bounced back from the pandemic, with both turnover
1 - 20 of 12,300
HCM promotional features
Sponsored
Coaching workshops from Keith Smith and Adam Daniel have been designed to empower your team and transform your service
HCM promotional features
Sponsored
Francesca Cooper-Boden says health assessment services can boost health club retention
HCM promotional features
Sponsored
Epassi, a provider of workplace wellness benefits, is creating a fitter and more productive workforce, one membership at a time 
HCM promotional features
Sponsored
Operators, prepare to revolutionise the way members connect with personal trainers in your club, with the ground-breaking Brawn platform.
HCM promotional features
Sponsored
Nuffield Health has worked with ServiceSport UK for more than ten years, ensuring the equipment in its clubs is commercially optimised
HCM promotional features
Sponsored
GymNation is pioneering the future of fitness with software specialist Perfect Gym providing a scalable tech platform to power and sustain its growth
HCM promotional features
Sponsored
The New Keiser M3i Studio Bike brings ride data to life to engage and delight members
HCM promotional features
Sponsored
University of Sheffield Sport has opened the doors of its flagship Goodwin Sports Centre following a major refurbishment
HCM promotional features
Sponsored
D2F had updated its brand styling to keep pace with business growth. MD, John Lofting and operations director, Matt Aynsley, explain the rationale
HCM promotional features
HCM magazine
Pilates is having a moment. Steph Eaves asks suppliers how they’re responding to the demand
HCM magazine
With the industry experiencing a huge swing towards strength training, researchers recommend continuing to make the case for cardio
HCM magazine
Consumers’ growing love of strength training is to be welcomed, as this long-neglected modality has a renaissance, however, it’s vital we continue to make the case for cardio
HCM magazine
When a hefty round of investment coincided with the pandemic, the CEO of Midtown Athletic Clubs feared the company – founded by his grandfather – would go down on his watch. He talks to Kath Hudson about the pressure to keep the business afloat
HCM magazine
Actually most people go to the gym to feel better and that’s far easier to achieve than losing 5kg
HCM magazine
HCM People

Jen Holland

CEO: Edinburgh Leisure
Edinburgh Council will have a £143m budget shortfall by 2028/29 and so must find ways to become more efficient
HCM magazine
The Elevate trade show and conference comes to London next month. HCM gives the low down on what to look out for
HCM magazine
We have a fantastic opportunity in front of us to realise our vision of a happier and healthier world
HCM magazine
HCM People

Belinda Steward

MD of leisure, health and wellbeing, Places Leisure Places Leisure
We need to make it automatic that when people go to their doctor, they’re offered exercise rather than medication where appropriate
HCM magazine
What needs to happen to integrate physical activity with healthcare? Leaders in the sector share their thoughts
HCM magazine
The European fitness sector is beating pre-pandemic numbers according to the 11th annual European Health & Fitness Market Report 2024 from Deloitte and EuropeActive, as Karsten Hollasch reports
HCM magazine
Featured supplier news
Featured supplier news: Introducing the Schwinn Z Bike: where innovation meets performance
In the dynamic world of indoor cycling, Schwinn has consistently been at the forefront of innovation. Now, we proudly present the Schwinn Z Bike, the culmination of our legacy of excellence.
Featured supplier news
Featured supplier news: Places Leisure successfully launches myFitApp to enhance member experience
Places Leisure is a leading leisure centre operator with a mission to create active places and healthy people for communities to thrive.
Company profiles
Company profile: PSLT Ltd
PSLT Fitness Solutions manufacture, remanufacture and buy back commercial gym equipment. We supply and maintain ...
Company profiles
Company profile: Elevate
The UK's largest annual trade event dedicated to physical activity, health, and performance...
Supplier Showcase
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Perfect Gym press release: PerfectGym joins Sport Alliance
Sport Alliance, a Hamburg-based provider of innovative software solutions and services to gyms and fitness suites, has announced the acquisition of PerfectGym, the international software provider to fitness and leisure businesses.
Featured press releases
Greenwich Leisure Limited press release: GLL fitness instructor smashes World Record
Anthony Bryan, a fitness instructor at GLL’s Southbury Leisure Centre, recently took part in the London Marathon.
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Snowroom
TechnoAlpin SpA: Snowroom
Spa software
SpaBooker: Spa software
Cryotherapy
Art of Cryo: Cryotherapy
Salt therapy products
Himalayan Source: Salt therapy products
Lockers
Crown Sports Lockers: Lockers
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
08-10 Sep 2024
Wyndham® Lake Buena Vista Disney Springs™ Resort, Lake Buena Vista, United States
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
20-22 Sep 2024
Locations worldwide,
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
09-13 Oct 2024
Soneva Fushi, Maldives
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates
04-06 Feb 2025
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
Core Health and Fitness
Core Health and Fitness
Partner sites