GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Les Mills
Les Mills
Les Mills
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Truth behind gym membership cancellations revealed

Moving house or changing job is the number one reason given for quitting the gym, but failure to meet expectations and a loss of motivation is the true reason behind most cancellations according to a new study.

The Black Report, a qualitative piece of research conducted by Retention Guru said that while 32 per cent of respondents said their reason for leaving was because they had moved house/job, the reality was that 17 per cent felt the club didn’t meet their expectations, while a further 15 per cent cited a loss of motivation to go.

16 per cent of respondents also blamed a change in financial services, something which Paul Bedford of Retention Guru said could be seen as a tactic to leave without any questions.

“Respondents in our research explained that clubs put up little resistance to early cancellation of memberships when the media was full of stories of companies closing down and unemployment going up,” writes Bedford in the March 2014 edition of Health Club Management magazine.

“Club staff find it difficult or uncomfortable to discuss the situation when you say you’ve lost your job. You can use that to your advantage,” said one respondent. “All you need to do is time it with a big news story. You don’t even need to be working for that company – you just need to get your timing right.”

12 per cent of respondents blamed poor service levels as the reason for leaving, while a further 8 per cent blamed general uncleanliness and 7 per cent used pregnancy or illness as the reason for leaving.

Other real reasons for leaving included being bored with the environment/classes (11 per cent), lack of support from staff (10 per cent) and failing to meet their needs (7 per cent).

Moving house or changing job is the number one reason given for quitting the gym, but failure to meet expectations and a loss of motivation is the true reason behind most cancellations according to a new study.
HAF
565818_610225.jpg
Latest News
Mobile data and analytics provider App Annie has released its State Of Mobile 2021 report, ...
Latest News
The world's largest fitness trade fair, FIBO, has been rescheduled to November. The event will ...
Latest News
PM, Boris Johnson, has confirmed that gyms, swimming pools and leisure centres in England will ...
Latest News
The re-opening of gyms in Wales has been pushed back by the country's First Minister ...
Latest News
The physical and mental health of women in the UK has been put under unprecedented ...
Latest News
Excess body fat and obesity are likely to have contributed to more deaths in England ...
Latest News
The financial performance of health club operator SATS in the last quarter of 2020 was ...
Latest News
FIBO has announced that its Chinese event next month will be held as a hybrid ...
HCM Magazine
HCM People
Coming from a personal training background, my experience has taught me that people hire the trainer before the training
HCM Magazine
Editor's letter
There’s never been a more important time for us all to be focused on lobbying, as the industry fights for its work and potential to be recognised and supported
HCM Magazine
Sponsored
Welcome to the world of creative fitness, where exercise and fun merge to change the way we train
HCM Magazine
Sponsored
Offering red light therapy to your members can create a valuable source of secondary spend, while also supporting them with their recovery and delivering improvements to mobility, circulation and muscle soreness, as Karen Maxwell explains
HCM Magazine
When Geoff Whitington started to see his life unravel as a result of diabetes, his sons Anthony and Ian gave up their jobs to help him change his lifestyle. This resulted in a new lease of life for all of them. Anthony Whitington, co-creator of BBC documentary, Fixing Dad, speaks to HCM’s Kath Hudson about the journey the family has been on, their mission to inspire others to engage with their health and the launch of new initiative, Fixing Us
HCM Magazine
Policy
Muir Gray has a vision for a world where exercise professionals help people live longer, better lives into old age
HCM Magazine
The great debate
Most of the world is dealing with some form of disruption to daily life, work life and finances, as well as navigating an uncertain world. Even those who enjoy robust mental health are finding themselves suffering from stress, anxiety, low mood and insomnia. What can the health and fitness industry do to help? Kath Hudson reports
HCM Magazine
HCM magazine
Third Space members embrace new digital app, viewing 75,000 workouts in just three months
HCM magazine
HCM People

Adam Tranter

Founder, #Bike is Best and Cycling Marketing Board
If we could get bike journeys up from 2% to 4% it would make a huge impact on emissions, people’s health and mental wellbeing
HCM magazine
Venueserve Fitness is working with the Health Club Collection to drive its digital customer engagement
Featured supplier news
Featured supplier: Pulse Fitness updates iGym London with state-of-the-art technology
Pulse Fitness has recently completed a refurbishment of the fitness facilities at iGym London.
Featured supplier news
Featured supplier: The Retention People unveil 2020 Member Experience Awards winners
Member engagement software provider The Retention People (TRP) has unveiled the winners of its annual 2020 Member Experience Awards (MEA).
Company profiles
Company profile: TRIB3 International Ltd
First established in Sheffield in January 2016 TRIB3 is a bootcamp boutique studio designed to ...
Company profiles
Company profile: Myzone Group Ltd
At Myzone we reward Effort to solve the pervasive problem of ‘diminishing motivation within exercisers’ ...
Supplier Showcases
Supplier showcase - Fisikal
Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
SpaBooker: Spa software
Red Light Therapy
 Red Light Rising: Red Light Therapy
Trade associations
International SPA Association - iSPA: Trade associations
Uniforms
Service Sport: Uniforms
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Wearable technology solutions
MyZone: Wearable technology solutions
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Management software
Premier Software Solutions: Management software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Member feedback software
AskNicely: Member feedback software
Property & Tenders
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

Truth behind gym membership cancellations revealed

Moving house or changing job is the number one reason given for quitting the gym, but failure to meet expectations and a loss of motivation is the true reason behind most cancellations according to a new study.

The Black Report, a qualitative piece of research conducted by Retention Guru said that while 32 per cent of respondents said their reason for leaving was because they had moved house/job, the reality was that 17 per cent felt the club didn’t meet their expectations, while a further 15 per cent cited a loss of motivation to go.

16 per cent of respondents also blamed a change in financial services, something which Paul Bedford of Retention Guru said could be seen as a tactic to leave without any questions.

“Respondents in our research explained that clubs put up little resistance to early cancellation of memberships when the media was full of stories of companies closing down and unemployment going up,” writes Bedford in the March 2014 edition of Health Club Management magazine.

“Club staff find it difficult or uncomfortable to discuss the situation when you say you’ve lost your job. You can use that to your advantage,” said one respondent. “All you need to do is time it with a big news story. You don’t even need to be working for that company – you just need to get your timing right.”

12 per cent of respondents blamed poor service levels as the reason for leaving, while a further 8 per cent blamed general uncleanliness and 7 per cent used pregnancy or illness as the reason for leaving.

Other real reasons for leaving included being bored with the environment/classes (11 per cent), lack of support from staff (10 per cent) and failing to meet their needs (7 per cent).

Moving house or changing job is the number one reason given for quitting the gym, but failure to meet expectations and a loss of motivation is the true reason behind most cancellations according to a new study.
HAF
565818_610225.jpg

News

Mobile data and analytics provider App Annie has released its State Of Mobile 2021 report,
The world's largest fitness trade fair, FIBO, has been rescheduled to November. The event will
PM, Boris Johnson, has confirmed that gyms, swimming pools and leisure centres in England will
The re-opening of gyms in Wales has been pushed back by the country's First Minister
The physical and mental health of women in the UK has been put under unprecedented
Excess body fat and obesity are likely to have contributed to more deaths in England
Safe Space Lockers
Safe Space Lockers
Matrix Fitness has announced an exclusive partnership with Primal Strength to target an increased strategic
The financial performance of health club operator SATS in the last quarter of 2020 was
FIBO has announced that its Chinese event next month will be held as a hybrid
Placing gyms and leisure centres at the front of the queue for reopening would be
Data published today (17 February) shows that for every 100,000 visits to UK gyms and
People aged 40 living with Type 2 diabetes face a "disproportionately increased risk of dying
Barbara den Bak, Tom Moos, and Clare Stobart have been announced as speakers for ukactive's
MyZone Group Ltd
MyZone Group Ltd
Addiction – a word laden with negativity. But isn’t that exactly what the fitness industry
PureGym expects lockdowns to last "until at least 31 March" – and that it will
Construction work has been completed on the £29m Sports Park project in Colchester. The new
Spanish capital Madrid has been hailed as an example of a city which understands the
ukactive has published six 'policy calls', which it says are crucial in order to help
An area north of Sheffield City Centre in the UK is to be designed as
Europe’s largest fitness chain, Basic-Fit, has secured a €150m bridge facility, which it says will
Miha Bodytec GmbH
Miha Bodytec GmbH
Core Health & Fitness is proud to have signed an exclusive supplier agreement for the
The Cabinet Office has chosen leisure operator GLL as the "face" of England's COVID-secure physical
Virgin Active investors are understood to be preparing a £60m+ funding injection into the fitness
fibodo Limited
fibodo Limited
1 - 20 of 11,792
HCM Magazine
HCM People
Coming from a personal training background, my experience has taught me that people hire the trainer before the training
HCM Magazine
Editor's letter
There’s never been a more important time for us all to be focused on lobbying, as the industry fights for its work and potential to be recognised and supported
HCM Magazine
Sponsored
Welcome to the world of creative fitness, where exercise and fun merge to change the way we train
HCM Magazine
Sponsored
Offering red light therapy to your members can create a valuable source of secondary spend, while also supporting them with their recovery and delivering improvements to mobility, circulation and muscle soreness, as Karen Maxwell explains
HCM Magazine
When Geoff Whitington started to see his life unravel as a result of diabetes, his sons Anthony and Ian gave up their jobs to help him change his lifestyle. This resulted in a new lease of life for all of them. Anthony Whitington, co-creator of BBC documentary, Fixing Dad, speaks to HCM’s Kath Hudson about the journey the family has been on, their mission to inspire others to engage with their health and the launch of new initiative, Fixing Us
HCM Magazine
Policy
Muir Gray has a vision for a world where exercise professionals help people live longer, better lives into old age
HCM Magazine
The great debate
Most of the world is dealing with some form of disruption to daily life, work life and finances, as well as navigating an uncertain world. Even those who enjoy robust mental health are finding themselves suffering from stress, anxiety, low mood and insomnia. What can the health and fitness industry do to help? Kath Hudson reports
HCM Magazine
HCM magazine
Third Space members embrace new digital app, viewing 75,000 workouts in just three months
HCM magazine
HCM People

Adam Tranter

Founder, #Bike is Best and Cycling Marketing Board
If we could get bike journeys up from 2% to 4% it would make a huge impact on emissions, people’s health and mental wellbeing
HCM magazine
Venueserve Fitness is working with the Health Club Collection to drive its digital customer engagement
HCM magazine
HCM People

Kate Little / Paula Harris

Kate Little & Paula Harris; regional retail managers, Everyone Active
All products have been priced competitively, using Amazon as a benchmark, to ensure the shop can thrive in a competitive market
HCM magazine
Tracking consumers’ sentiment in relation to lockdowns gives valuable insights into members’ priorities. Leisure-net surveyed the first two UK lockdowns and is currently working on the third. Dave Monkhouse reports on results from the lockdown 2 survey
HCM magazine
Stephen Tharrett, co-founder, ClubIntel
HCM magazine
Resistance training is just as beneficial for women over the age of 50 as it is for men, according to a new study from the University of New South Wales
HCM magazine
Our 24/7 work/stay/play atmosphere is unlike anything else in the world and it’s led by the best in the business
HCM magazine
Sport Relief’s ultimate objective was to reach the poorest and most disadvantaged... to inspire, encourage and motivate the most marginalised in our society
HCM magazine
Featured supplier news
Featured supplier: Pulse Fitness updates iGym London with state-of-the-art technology
Pulse Fitness has recently completed a refurbishment of the fitness facilities at iGym London.
Featured supplier news
Featured supplier: The Retention People unveil 2020 Member Experience Awards winners
Member engagement software provider The Retention People (TRP) has unveiled the winners of its annual 2020 Member Experience Awards (MEA).
Company profiles
Company profile: TRIB3 International Ltd
First established in Sheffield in January 2016 TRIB3 is a bootcamp boutique studio designed to ...
Company profiles
Company profile: Myzone Group Ltd
At Myzone we reward Effort to solve the pervasive problem of ‘diminishing motivation within exercisers’ ...
Supplier Showcases
Supplier showcase - Fisikal
Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
SpaBooker: Spa software
Red Light Therapy
 Red Light Rising: Red Light Therapy
Trade associations
International SPA Association - iSPA: Trade associations
Uniforms
Service Sport: Uniforms
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Wearable technology solutions
MyZone: Wearable technology solutions
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Management software
Premier Software Solutions: Management software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Member feedback software
AskNicely: Member feedback software
Property & Tenders
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
Les Mills
Les Mills