GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Technogym
Technogym
Technogym
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

This new club is automated, staffless, climate neutral and only offers self-powered equipment

Twenty Four, an automated, energy efficient fitness club has opened in Germany
It comprises an indoor and outdoor gym, ball sports hall and physiotherapy practice
The facility is part of Urban Harbor, an industrial area undergoing regeneration in Ludwigsburg
Urban Harbor is planned to be Europe’s first climate-neutral urban district by 2030
At the heart of Twenty Four is a focus on sustainability, energy efficiency and being CO2 neutral
– Philipp Maier, CEO and founder of Twenty Four
Credit: Twenty Four

Twenty Four, a new automated gym and sports facility, where all equipment is self-powered, has opened in Ludwigsburg, Germany. The new addition is part of Urban Harbor, a 200,000sq m industrial area that is being transformed by Max Maier Urban Development to become Europe’s first climate-neutral urban district.

The Twenty Four concept was conceived by founder and CEO Philipp Maier, who opened the Urban Health Club (UHC), UHC Spa and UHC The Outdoor Gym – a combined £2.8m fitness and wellness development – on the site in 2021, marking the first stage of the Urban Harbor project.

“At the heart of Twenty Four is a focus on sustainability, energy efficiency and being carbon neutral,” said Maier. “The concept is completely new – futuristic – something that has not been seen before.”

Formerly an industrial hall, Twenty Four offers a 24-hour gym – which includes solar panels and energy storage on the roof making it climate neutral – and a multi-functional sports area. The gym – 750 square metres indoors and 250 square metres outdoors – is fitted out with fitness, performance, strength and weightlifting equipment. Twenty Four is also an official showroom partner for Life Fitness and its Hammer Strength brand.

Twenty Four’s sports club is a 500sq m multifunctional ball sports area, where users can book badminton, touch tennis, basketball, soccer and boxing. In keeping with its carbon-neutral ethos, the facility was produced using sustainable materials, including recycled flooring, while the design is futuristic with lightning bolt graphics and black and white grids.

The health club is open to members (€19.99 per month for a 24-month membership, €29.99 per month for twelve-months) and non-members, with members receiving offers for discounted use. All bookings are made online through Twenty Four’s proprietary booking tool.

A third area is dedicated to Urban Therapy, a physiotherapy and wellness practice that provides treatments and therapy programmes, such as detox and wellbeing sessions. This offering is connected to Urban Health Club, as the building is located adjacent to UHC The Outdoor Gym.

“Urban Harbor district, the first productive and climate-neutral urban quarter in Europe, is to be created in Ludwigsburg Weststadt by 2030,” said Maier. “By continuing to use the existing buildings, up to 75 per cent of CO2 could be saved. To achieve this ambitious goal, the energy, generated by photovoltaic systems will optimise the ecosystem's process, which can only be done through collaboration and cloud networking. These interconnected, intelligent systems allow air and energy flows to be precisely targeted and therefore highly efficient.”

When Urban Health Club launched in 2021, HCM exclusively interviewed Maier and learned more about his vision for Urban Harbor.

“We believe true innovation does not live through the products themselves, but through the user or customer, so our focus in our Urban Health Club location at Urban Harbor is on people,” he said at the time.

“We create experiences. Awaken emotions. Connect personalities. Think globally – Urban Harbor is a place where culture and classicism, tradition and future, sports and lifestyle come together. It’s a place where collaboration is put into practice, powered by digital processes and services.”

Related news

Urban Health Club goes 24/7 and plans further growth

02 Aug 2021
Urban Health Club in Ludwigsburg, Germany, has introduced a 24/7 operation. The €2.8m hub for ...
Latest News
World Gym International has launched a strength-only gym concept, which it says will cater for ...
Latest News
A new open water swimming venue will has been launched in the heart of Canary ...
Latest News
Peter Roberts, former CEO and founder of Pure Gym, has invested in Another Round, a ...
Latest News
Fitness markets around the globe are demonstrating "reassuring signs of recovery" following the pandemic disruptions ...
Latest News
Mark Sesnan, CEO of GLL, has pushed back on Tower Hamlet Council’s decision to take ...
Latest News
Ohm Fitness, a new franchised studio concept, has opened its first location in Scottsdale, Arizona. ...
Latest News
Easton Leisure Centre in the UK has announced a 100 per cent reduction in heating ...
Latest News
The Gym Group saw its membership grow by 10 per cent during the first six ...
HCM Magazine
HCM People
We always contact guests ahead of their visit, to encourage them to visit the gym as part of their stay, as well as doing follow-ups
HCM Magazine
HCM People
“I wanted to bring real kickbox training to the average person in the most convenient format, while taking out the worst part – getting punched in the face!”
HCM Magazine
Active ageing
Colin Milner, CEO of the International Council on Active Aging explains the latest research into opportunities in the active-ageing sector
HCM Magazine
Interview
Drop Fitness has launched its first site in New Jersey using a new model inspired by the gaming industry. The founder and CEO talks to Kate Cracknell
HCM Magazine
Sponsored
BXR is one of the most exciting brands in the fitness industry. Co-founder Alex Nicholl gives us a glimpse behind the scenes
HCM Magazine
Letters
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM Magazine
Gym floor
Small group training is growing ever more popular, driven by supply-side innovation and demand, as HCM’s Frances Marcellin discovers
HCM Magazine
HCM magazine
Creators of strength-training kit have their finger on the pulse when it comes to delivering on consumer engagement. Frances Marcellin asks them to highlight emerging trends
HCM magazine
Tom Walker investigates how £2.2bn worth of London 2012 legacy investment has failed to empower teachers
HCM magazine
From VR to personalisation, here’s what we can expect to see in wellness in the coming months, says Lauren McAlister
Featured supplier news
Featured supplier news: Good news for the fitness industry, a unique opportunity awaits gyms
In just over two years, the fitness industry has experienced major disruptions to gyms, a boom in at-home fitness and the return of in-person workouts.
Featured supplier news
Featured supplier news: EGYM announces integration with software provider Fisikal
EGYM has announced an integration with a leading UK-based software company Fisikal to enhance its capabilities to serve the needs of enterprise customers running multi-site operations.
Featured operator news
Featured operator news: Parkwood Leisure celebrates four award wins and named Outstanding Organisation of the Year at the 2022 ukactive Awards
It was a night to remember at the 2022 ukactive Awards for Parkwood Leisure, as the leisure facilities operator picked up four awards.
Featured operator news
Featured operator news: New £42m Moorways Sports Village to open on 21 May
Everyone Active will open Moorways Sports Village to the public on Saturday 21 May with a grand opening weekend – in time for the half term holidays.
Video Gallery
Sport Alliance GmbH
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Company profiles
Company profile: miha bodytec
Founded in 2007 in Gersthofen, Germany, miha bodytec is the market-leading supplier of Electro Muscle ...
Company profiles
Company profile: Empowered Brands
Empowered Brands is a fitness franchise incubator that acquired the énergie Fitness Group in 2020....
Supplier Showcases
Supplier showcase - Myzone – Live Insights
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Featured press releases: Parkwood Leisure enhances personalised member journey with boditrax
Parkwood Leisure, one of the UK’s leading leisure operators, has partnered with boditrax to launch its body composition analysis and activity tracking platform to a selection of its Leisure Centres.
Featured press releases
Featured press releases: Everyone Active achieves £100,000 fundraising target for Macmillan Cancer Support
Leisure operator, Everyone Active has reached a milestone fundraising amount for national charity Macmillan Cancer Support.
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Spa software
SpaBooker: Spa software
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Architects/designers
Zynk Design Consultants: Architects/designers
Management software
Premier Software Solutions: Management software
On demand
Fitness On Demand: On demand
Skincare
Comfort Zone - Davines S.p.A: Skincare
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Salt therapy products
Himalayan Source: Salt therapy products
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
21-21 Sep 2022
Various, London, United Kingdom
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates

News

This new club is automated, staffless, climate neutral and only offers self-powered equipment

Twenty Four, an automated, energy efficient fitness club has opened in Germany
It comprises an indoor and outdoor gym, ball sports hall and physiotherapy practice
The facility is part of Urban Harbor, an industrial area undergoing regeneration in Ludwigsburg
Urban Harbor is planned to be Europe’s first climate-neutral urban district by 2030
At the heart of Twenty Four is a focus on sustainability, energy efficiency and being CO2 neutral
– Philipp Maier, CEO and founder of Twenty Four
Credit: Twenty Four

Twenty Four, a new automated gym and sports facility, where all equipment is self-powered, has opened in Ludwigsburg, Germany. The new addition is part of Urban Harbor, a 200,000sq m industrial area that is being transformed by Max Maier Urban Development to become Europe’s first climate-neutral urban district.

The Twenty Four concept was conceived by founder and CEO Philipp Maier, who opened the Urban Health Club (UHC), UHC Spa and UHC The Outdoor Gym – a combined £2.8m fitness and wellness development – on the site in 2021, marking the first stage of the Urban Harbor project.

“At the heart of Twenty Four is a focus on sustainability, energy efficiency and being carbon neutral,” said Maier. “The concept is completely new – futuristic – something that has not been seen before.”

Formerly an industrial hall, Twenty Four offers a 24-hour gym – which includes solar panels and energy storage on the roof making it climate neutral – and a multi-functional sports area. The gym – 750 square metres indoors and 250 square metres outdoors – is fitted out with fitness, performance, strength and weightlifting equipment. Twenty Four is also an official showroom partner for Life Fitness and its Hammer Strength brand.

Twenty Four’s sports club is a 500sq m multifunctional ball sports area, where users can book badminton, touch tennis, basketball, soccer and boxing. In keeping with its carbon-neutral ethos, the facility was produced using sustainable materials, including recycled flooring, while the design is futuristic with lightning bolt graphics and black and white grids.

The health club is open to members (€19.99 per month for a 24-month membership, €29.99 per month for twelve-months) and non-members, with members receiving offers for discounted use. All bookings are made online through Twenty Four’s proprietary booking tool.

A third area is dedicated to Urban Therapy, a physiotherapy and wellness practice that provides treatments and therapy programmes, such as detox and wellbeing sessions. This offering is connected to Urban Health Club, as the building is located adjacent to UHC The Outdoor Gym.

“Urban Harbor district, the first productive and climate-neutral urban quarter in Europe, is to be created in Ludwigsburg Weststadt by 2030,” said Maier. “By continuing to use the existing buildings, up to 75 per cent of CO2 could be saved. To achieve this ambitious goal, the energy, generated by photovoltaic systems will optimise the ecosystem's process, which can only be done through collaboration and cloud networking. These interconnected, intelligent systems allow air and energy flows to be precisely targeted and therefore highly efficient.”

When Urban Health Club launched in 2021, HCM exclusively interviewed Maier and learned more about his vision for Urban Harbor.

“We believe true innovation does not live through the products themselves, but through the user or customer, so our focus in our Urban Health Club location at Urban Harbor is on people,” he said at the time.

“We create experiences. Awaken emotions. Connect personalities. Think globally – Urban Harbor is a place where culture and classicism, tradition and future, sports and lifestyle come together. It’s a place where collaboration is put into practice, powered by digital processes and services.”

Related news

Urban Health Club goes 24/7 and plans further growth

02 Aug 2021
Urban Health Club in Ludwigsburg, Germany, has introduced a 24/7 operation. The €2.8m hub for ...

News

World Gym International has launched a strength-only gym concept, which it says will cater for
A new open water swimming venue will has been launched in the heart of Canary
Peter Roberts, former CEO and founder of Pure Gym, has invested in Another Round, a
Fitness markets around the globe are demonstrating "reassuring signs of recovery" following the pandemic disruptions
Mark Sesnan, CEO of GLL, has pushed back on Tower Hamlet Council’s decision to take
Ohm Fitness, a new franchised studio concept, has opened its first location in Scottsdale, Arizona.
Fitness On Demand
Fitness On Demand
Operating at the extreme edge of performance, a race team requires every element and working
Easton Leisure Centre in the UK has announced a 100 per cent reduction in heating
The Gym Group saw its membership grow by 10 per cent during the first six
Mindbody has announced that Fritz Lanman will become the company’s new CEO from 3 September
Parkour Generations has joined forces with Gymbox to bring parkour into the UK’s mainstream fitness
Amazon has acquired primary healthcare organisation One Medical in a US$3.9bn deal that will see
Nearly half (47 per cent) of men employed by fitness companies work in leadership roles
Crown Sports Lockers
Crown Sports Lockers
Questex’s Sibec Europe-UK, Europe’s leading hosted buyer event for the fitness industry, will take place
Scandinavian fitness chain SATS has reported Q2 results showing a 53 per cent increase in
The World Active Forum (WAF) – a new network of national fitness associations and organisations
Mark Wahlberg- and David Beckham-backed F45 Training has announced a reduction in its core workforce
Total Fitness says its membership numbers are back to pre-COVID-19 levels. With fifteen clubs in
Edinburgh’s new Meadowbank Sports Centre has opened after a five-year, £47m build which saw the
UK Active and Nike have launched the 2022 Open Doors programme. The scheme provides children
Les Mills
Les Mills
EGYM has announced an integration with a leading UK-based software company Fisikal to enhance its
RSG Group has launched the flagship club for Heimat – the gym giant’s new fitness
Community benefit society Leisure in the Community (LITC) and 1Life Leisure Management Solutions (1Life) have
1 - 20 of 12,300
HCM Magazine
HCM People
We always contact guests ahead of their visit, to encourage them to visit the gym as part of their stay, as well as doing follow-ups
HCM Magazine
HCM People
“I wanted to bring real kickbox training to the average person in the most convenient format, while taking out the worst part – getting punched in the face!”
HCM Magazine
Active ageing
Colin Milner, CEO of the International Council on Active Aging explains the latest research into opportunities in the active-ageing sector
HCM Magazine
Interview
Drop Fitness has launched its first site in New Jersey using a new model inspired by the gaming industry. The founder and CEO talks to Kate Cracknell
HCM Magazine
Sponsored
BXR is one of the most exciting brands in the fitness industry. Co-founder Alex Nicholl gives us a glimpse behind the scenes
HCM Magazine
Letters
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM Magazine
Gym floor
Small group training is growing ever more popular, driven by supply-side innovation and demand, as HCM’s Frances Marcellin discovers
HCM Magazine
HCM magazine
Creators of strength-training kit have their finger on the pulse when it comes to delivering on consumer engagement. Frances Marcellin asks them to highlight emerging trends
HCM magazine
Tom Walker investigates how £2.2bn worth of London 2012 legacy investment has failed to empower teachers
HCM magazine
From VR to personalisation, here’s what we can expect to see in wellness in the coming months, says Lauren McAlister
HCM magazine
Martyn Allison reviews a recent National Audit Office report into grassroots participation in physical activity in the UK
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you.
HCM magazine
Doing the recommended amount of exercise during weekends is just as beneficial as spreading physical activity out across the week, a new study has found
HCM magazine
For years the sector has used participation numbers as a measure of success, but policymakers are now calling for a change to measuring outcomes, so value can be established
HCM magazine
RSG Group has opened Heimat, a members-only concept fitness club and a new way to ‘work out and live well’, as Liz Terry reports
HCM magazine
Are you on board with the metaverse or is it something to leave to the tech team? Kath Hudson investigates
HCM magazine
Featured supplier news
Featured supplier news: Good news for the fitness industry, a unique opportunity awaits gyms
In just over two years, the fitness industry has experienced major disruptions to gyms, a boom in at-home fitness and the return of in-person workouts.
Featured supplier news
Featured supplier news: EGYM announces integration with software provider Fisikal
EGYM has announced an integration with a leading UK-based software company Fisikal to enhance its capabilities to serve the needs of enterprise customers running multi-site operations.
Featured operator news
Featured operator news: Parkwood Leisure celebrates four award wins and named Outstanding Organisation of the Year at the 2022 ukactive Awards
It was a night to remember at the 2022 ukactive Awards for Parkwood Leisure, as the leisure facilities operator picked up four awards.
Featured operator news
Featured operator news: New £42m Moorways Sports Village to open on 21 May
Everyone Active will open Moorways Sports Village to the public on Saturday 21 May with a grand opening weekend – in time for the half term holidays.
Video Gallery
Sport Alliance GmbH
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Company profiles
Company profile: miha bodytec
Founded in 2007 in Gersthofen, Germany, miha bodytec is the market-leading supplier of Electro Muscle ...
Company profiles
Company profile: Empowered Brands
Empowered Brands is a fitness franchise incubator that acquired the énergie Fitness Group in 2020....
Supplier Showcases
Supplier showcase - Myzone – Live Insights
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Featured press releases: Parkwood Leisure enhances personalised member journey with boditrax
Parkwood Leisure, one of the UK’s leading leisure operators, has partnered with boditrax to launch its body composition analysis and activity tracking platform to a selection of its Leisure Centres.
Featured press releases
Featured press releases: Everyone Active achieves £100,000 fundraising target for Macmillan Cancer Support
Leisure operator, Everyone Active has reached a milestone fundraising amount for national charity Macmillan Cancer Support.
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Spa software
SpaBooker: Spa software
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Architects/designers
Zynk Design Consultants: Architects/designers
Management software
Premier Software Solutions: Management software
On demand
Fitness On Demand: On demand
Skincare
Comfort Zone - Davines S.p.A: Skincare
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Salt therapy products
Himalayan Source: Salt therapy products
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
21-21 Sep 2022
Various, London, United Kingdom
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
Technogym
Technogym
Partner sites