Latest
issue
GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window I've already subscribed!
SIBEC
SIBEC
SIBEC
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
FITNESS, HEALTH, WELLNESS

Latest news

Dragon Steven Bartlett invests in PT disruptor Until to drive UK and US growth

Entrepreneur Steven Bartlett has invested in Until
Until provides high-end workspaces for PTs and wellness professionals
Launched in 2021 with plans for 15 sites, Until currently has two sites in London, with two more in the pipeline. The company says it is now planning 40 sites in the UK and US
Bartlett is perhaps most famous for featuring on the BBC show Dragon's Den

Entrepreneur Steven Bartlett, perhaps most famous for his role in BBC's Dragon's Den, has invested in Until, provider of high-end workspaces for PTs and wellness professionals.

Until was launched in August 2021 with its first site in London’s Soho.

Located ​​within the new Ilona Rose House near Tottenham Court Road tube station, the 8,500sq ft space includes 3,000sq ft of gym floor space, nine treatment rooms, eight coaching rooms, changing rooms and a performance suite.

Other specialist areas include podcast studios and private booths for video calls.

Until is the brainchild of investor Vishal Amin and Alex Pellew, a former marketing specialist with Adidas and Nike.

At Nike, Pellew led the redesign of Niketown London, driving a series of hybrid, digital and product experiences – most notably Nike+ and NikeID. Pellew is also the former president of Parkrun France.

Speaking to HCM in 2021, the founders said the vision is for Until to become the "first members club and workspace for health and wellness professionals" – somewhere they can use as a base and where they can bring their clients to deliver their services’.

Until says it currently has 250+ ‘customers’ in the form of PTs and wellness professionals who use its facilities regularly to deliver services to clients.

They report making better margins by doing so than if they deliver services via more conventional arrangements with health club operators for use of their facilities.

These 250 professionals were chosen by Until as being the ‘best of the best’ from 2,000 applications, indicating that the company is limiting numbers per site. Revenues in the two years since launch have been £1.75m ARR according to Amin.

Around 30,000 customers booked sessions with Until resident experts in its first trading year (August 2021 - August 2022), with members now delivering sessions at the rate of 5,000 a month.

In 2021 Amin and Pellow told HCM they planned to open 15 sites in three years but this rollout has not come to fruition.

The company has since opened only one additional location on Liverpool Street and has two more planned for London – in Marylebone, near Harley Street and Kensington later this year. Dentistry will be added to the Marylebone site.

With Bartlett’s involvement the company says it now plans to open 40 locations in the UK and US, although it isn’t yet clear how much Bartlett has invested, or how this will be funded.

Bartlett said: “I’m extremely proud to be joining Until as marketing co-founder and being part of a business that will change the health and wellness landscape forever.

"Supercharged by the pandemic, this industry is booming - the demand for training, treatment, and coaching has never been higher.

"Yet the health and wellness market is broken. Until is the necessary disruptive solution to an industry built on unfairness and has the potential to move this industry forward in a progressive way that champions the practitioners themselves."

Bartlett's joined the board of directors of Huel, a food replacement company, in 2020. Earlier this year he launched tech investment fund called Flight Story Fund, which invests in startups in the blockchain, biotech, health, commerce and technology sectors.

• To read the interview with the Until founders, click here for HCM Issue 10/2021.

Related news

Until to launch high-end workspaces for fitness professionals

21 Sep 2021
A new high-end workspace, designed for the use of personal trainers, coaches and other health ...
Entrepreneur Steven Bartlett, perhaps most famous for his role in BBC's Dragon's Den, has invested in Until, provider of high-end workspaces for PTs and wellness professionals.
HAF,FIT,IND,PHR
2023/THUMB351674_233769_285533.jpg
Latest News
Operator Circadian Trust has launched a five-year growth drive designed to support health and wellbeing ...
Latest News
Norwegian health club operator, Treningshelse Holding, which owns the Aktiv365 and Family Sports Club fitness ...
Latest News
The HCM team were busy at the recent FIBO Global Fitness event in Cologne, Germany, ...
Latest News
Atlanta-based boutique fitness software company, Xplor Mariana Tek, has kicked off a push for international ...
Latest News
The Global Wellness Institute (GWI) has released new data on the US’ wellness economy, valuing ...
Latest News
The fitness sector’s pivot to active wellbeing is being discussed in a new weekly podcast, ...
Latest News
Planet Fitness has a new CEO – Colleen Keating. She will take up the position ...
Latest News
UK Active has announced details of its annual health and fitness industry awards ceremony, which ...
HCM promotional features
Sponsored
We saw a 58 per cent growth in companies launching one of our schemes from 2022 to 2023, which demonstrates prioritisation of employee health and wellbeing
HCM promotional features
Sponsored
GymNation is pioneering the future of fitness with software specialist Perfect Gym providing a scalable tech platform to power and sustain its growth
HCM promotional features
Sponsored
Francesca Cooper-Boden says health assessment services can boost health club retention
HCM promotional features
Sponsored
Nuffield Health has worked with ServiceSport UK for more than ten years, ensuring the equipment in its clubs is commercially optimised
HCM promotional features
Sponsored
The New Keiser M3i Studio Bike brings ride data to life to engage and delight members
HCM promotional features
Sponsored
The partnership between PureGym and Belfast-based supplier BLK BOX is transforming the gym floor
HCM promotional features
Sponsored
D2F had updated its brand styling to keep pace with business growth. MD, John Lofting and operations director, Matt Aynsley, explain the rationale
HCM promotional features
Sponsored
University of Sheffield Sport has opened the doors of its flagship Goodwin Sports Centre following a major refurbishment
HCM promotional features
Sponsored
Operators, prepare to revolutionise the way members connect with personal trainers in your club, with the ground-breaking Brawn platform.
HCM promotional features
HCM magazine
Basic-Fit – which has been scaling rapidly across Europe –  is considering franchising to ramp up growth further afield
HCM magazine
HCM People

Dr Jonathan Leary

Founder, Remedy Place
It was as though the whole world woke up at the same time
HCM magazine
Will Orr has been talking to HCM about the company’s new strategy for 2024, as Kath Hudson reports
HCM magazine
HCM People

Cristiano Ronaldo

Footballer and entrepreneur
Taking care of your physical and mental health is essential for a fulfilling life
HCM magazine
Imposter syndrome about a promotion taught the CEO of SATS that behaving authentically is the most important part of leadership. He talks to Kath Hudson
Featured supplier news
Featured supplier news: Sibec EMEA to blend fitness with luxury at Fairmont Monte Carlo
Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set against the breathtaking backdrop of the Fairmont Monte Carlo this Autumn.
Featured supplier news
Featured supplier news: Study Active acquires Premier Global name and select branding assets
Study Active has legally acquired the name “Premier Global” and select Premier Global branding assets from Assessment Technologies Institute LLC, part of Ascend Learning in the US.
Company profiles
Company profile: Core Health & Fitness
Core Health & Fitness creates dynamic fitness experiences for the global market with products and ...
Company profiles
Company profile: Speedflex (UK & Ireland) Limited
Speedflex offers safe and effective, high intensity but low impact HIIT training in a variety ...
Supplier Showcase
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Power Plate UK press release: Power plate + red light therapy: life-changing ‘biostacking’
“We combine Power Plate and red light therapy in all our small group classes,” says Natt Summers, founder and owner of Accomplish Fitness in Hungerford, Berkshire.
Featured press releases
Zoom Media press release: Zoom Media expands partnership with Fitness4less
Zoom Media, the UK's leading provider of health and fitness digital media, has announced a new contract with Fitness4Less to deliver Out of Home advertising across its estate.
Directory
Lockers
Fitlockers: Lockers
Cryotherapy
Art of Cryo: Cryotherapy
Snowroom
TechnoAlpin SpA: Snowroom
Spa software
SpaBooker: Spa software
salt therapy products
Saltability: salt therapy products
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
22-24 Apr 2024
Galgorm Resort, York,
Diary dates
10-12 May 2024
China Import & Export Fair Complex, Guangzhou, China
Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates

Latest news

Dragon Steven Bartlett invests in PT disruptor Until to drive UK and US growth

Entrepreneur Steven Bartlett has invested in Until
Until provides high-end workspaces for PTs and wellness professionals
Launched in 2021 with plans for 15 sites, Until currently has two sites in London, with two more in the pipeline. The company says it is now planning 40 sites in the UK and US
Bartlett is perhaps most famous for featuring on the BBC show Dragon's Den

Entrepreneur Steven Bartlett, perhaps most famous for his role in BBC's Dragon's Den, has invested in Until, provider of high-end workspaces for PTs and wellness professionals.

Until was launched in August 2021 with its first site in London’s Soho.

Located ​​within the new Ilona Rose House near Tottenham Court Road tube station, the 8,500sq ft space includes 3,000sq ft of gym floor space, nine treatment rooms, eight coaching rooms, changing rooms and a performance suite.

Other specialist areas include podcast studios and private booths for video calls.

Until is the brainchild of investor Vishal Amin and Alex Pellew, a former marketing specialist with Adidas and Nike.

At Nike, Pellew led the redesign of Niketown London, driving a series of hybrid, digital and product experiences – most notably Nike+ and NikeID. Pellew is also the former president of Parkrun France.

Speaking to HCM in 2021, the founders said the vision is for Until to become the "first members club and workspace for health and wellness professionals" – somewhere they can use as a base and where they can bring their clients to deliver their services’.

Until says it currently has 250+ ‘customers’ in the form of PTs and wellness professionals who use its facilities regularly to deliver services to clients.

They report making better margins by doing so than if they deliver services via more conventional arrangements with health club operators for use of their facilities.

These 250 professionals were chosen by Until as being the ‘best of the best’ from 2,000 applications, indicating that the company is limiting numbers per site. Revenues in the two years since launch have been £1.75m ARR according to Amin.

Around 30,000 customers booked sessions with Until resident experts in its first trading year (August 2021 - August 2022), with members now delivering sessions at the rate of 5,000 a month.

In 2021 Amin and Pellow told HCM they planned to open 15 sites in three years but this rollout has not come to fruition.

The company has since opened only one additional location on Liverpool Street and has two more planned for London – in Marylebone, near Harley Street and Kensington later this year. Dentistry will be added to the Marylebone site.

With Bartlett’s involvement the company says it now plans to open 40 locations in the UK and US, although it isn’t yet clear how much Bartlett has invested, or how this will be funded.

Bartlett said: “I’m extremely proud to be joining Until as marketing co-founder and being part of a business that will change the health and wellness landscape forever.

"Supercharged by the pandemic, this industry is booming - the demand for training, treatment, and coaching has never been higher.

"Yet the health and wellness market is broken. Until is the necessary disruptive solution to an industry built on unfairness and has the potential to move this industry forward in a progressive way that champions the practitioners themselves."

Bartlett's joined the board of directors of Huel, a food replacement company, in 2020. Earlier this year he launched tech investment fund called Flight Story Fund, which invests in startups in the blockchain, biotech, health, commerce and technology sectors.

• To read the interview with the Until founders, click here for HCM Issue 10/2021.

Related news

Until to launch high-end workspaces for fitness professionals

21 Sep 2021
A new high-end workspace, designed for the use of personal trainers, coaches and other health ...
Entrepreneur Steven Bartlett, perhaps most famous for his role in BBC's Dragon's Den, has invested in Until, provider of high-end workspaces for PTs and wellness professionals.
HAF,FIT,IND,PHR
2023/THUMB351674_233769_285533.jpg

Latest news

Operator Circadian Trust has launched a five-year growth drive designed to support health and wellbeing
Norwegian health club operator, Treningshelse Holding, which owns the Aktiv365 and Family Sports Club fitness
The HCM team were busy at the recent FIBO Global Fitness event in Cologne, Germany,
Atlanta-based boutique fitness software company, Xplor Mariana Tek, has kicked off a push for international
The Global Wellness Institute (GWI) has released new data on the US’ wellness economy, valuing
The fitness sector’s pivot to active wellbeing is being discussed in a new weekly podcast,
Elevate
Elevate
Study Active has legally acquired the name “Premier Global” and select Premier Global branding assets
Planet Fitness has a new CEO – Colleen Keating. She will take up the position
UK Active has announced details of its annual health and fitness industry awards ceremony, which
Social enterprise, Places Leisure, which is part of the Places for People Group, has appointed
Basic-Fit has signed up to trial Wellhub across its recently expanded Spanish network, giving access
Having redefined the model of public-private collaboration in Spain, Go Fit is now expanding into
Planet Fitness has become the subject of a hate campaign by certain groups of consumers
Questex/McLean Events (Spatec/SIBEC)
Questex/McLean Events (Spatec/SIBEC)
As one of the most energy-intensive industries in the UK, leisure facilities face a critical
Recovery, social wellness and longevity were talking points at PerformX recently, tipped by many speakers
Industry experts are gathering in Cologne for today's European Health & Fitness Forum (EHFF), followed
Jason Worthy has been appointed group CEO of Myzone to lead the 'next stage of
John Kersh has announced he is leaving boutique franchisor, Xponential Fitness, after eight years with
Oxygen Consulting is about to launch its first UK Padel Report, which investigates this fast-growing
Global publishing outfit, Leisure Media, has announced details of its new annual conference for decision-makers
Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set
Portugese footballer, Cristiano Ronaldo, has launched a health and wellness app that harmonises advice on
Disturbing new research has found BMI completely fails as an accurate measure of obesity in
1 - 20 of 12,300
HCM promotional features
Sponsored
We saw a 58 per cent growth in companies launching one of our schemes from 2022 to 2023, which demonstrates prioritisation of employee health and wellbeing
HCM promotional features
Sponsored
GymNation is pioneering the future of fitness with software specialist Perfect Gym providing a scalable tech platform to power and sustain its growth
HCM promotional features
Sponsored
Francesca Cooper-Boden says health assessment services can boost health club retention
HCM promotional features
Sponsored
Nuffield Health has worked with ServiceSport UK for more than ten years, ensuring the equipment in its clubs is commercially optimised
HCM promotional features
Sponsored
The New Keiser M3i Studio Bike brings ride data to life to engage and delight members
HCM promotional features
Sponsored
The partnership between PureGym and Belfast-based supplier BLK BOX is transforming the gym floor
HCM promotional features
Sponsored
D2F had updated its brand styling to keep pace with business growth. MD, John Lofting and operations director, Matt Aynsley, explain the rationale
HCM promotional features
Sponsored
University of Sheffield Sport has opened the doors of its flagship Goodwin Sports Centre following a major refurbishment
HCM promotional features
Sponsored
Operators, prepare to revolutionise the way members connect with personal trainers in your club, with the ground-breaking Brawn platform.
HCM promotional features
HCM magazine
Basic-Fit – which has been scaling rapidly across Europe –  is considering franchising to ramp up growth further afield
HCM magazine
HCM People

Dr Jonathan Leary

Founder, Remedy Place
It was as though the whole world woke up at the same time
HCM magazine
Will Orr has been talking to HCM about the company’s new strategy for 2024, as Kath Hudson reports
HCM magazine
HCM People

Cristiano Ronaldo

Footballer and entrepreneur
Taking care of your physical and mental health is essential for a fulfilling life
HCM magazine
Imposter syndrome about a promotion taught the CEO of SATS that behaving authentically is the most important part of leadership. He talks to Kath Hudson
HCM magazine
New research has found BMI to be a highly inaccurate measure of childhood obesity, leading current thinking and policy based on it into question
HCM magazine
Go Fit’s value proposition is overwhelming. It makes us very attractive to a lot of people
HCM magazine
Members are telling us they need support with their mental and spiritual health and the industry is starting to see this need. Now’s the time to fast-track our response
HCM magazine
Egym has announced deals designed to position it for growth acceleration, as Kath Hudson reports
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM magazine
Even though it’s been 14 years, it feels as though we’re just getting started
HCM magazine
Featured supplier news
Featured supplier news: Sibec EMEA to blend fitness with luxury at Fairmont Monte Carlo
Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set against the breathtaking backdrop of the Fairmont Monte Carlo this Autumn.
Featured supplier news
Featured supplier news: Study Active acquires Premier Global name and select branding assets
Study Active has legally acquired the name “Premier Global” and select Premier Global branding assets from Assessment Technologies Institute LLC, part of Ascend Learning in the US.
Company profiles
Company profile: Core Health & Fitness
Core Health & Fitness creates dynamic fitness experiences for the global market with products and ...
Company profiles
Company profile: Speedflex (UK & Ireland) Limited
Speedflex offers safe and effective, high intensity but low impact HIIT training in a variety ...
Supplier Showcase
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Power Plate UK press release: Power plate + red light therapy: life-changing ‘biostacking’
“We combine Power Plate and red light therapy in all our small group classes,” says Natt Summers, founder and owner of Accomplish Fitness in Hungerford, Berkshire.
Featured press releases
Zoom Media press release: Zoom Media expands partnership with Fitness4less
Zoom Media, the UK's leading provider of health and fitness digital media, has announced a new contract with Fitness4Less to deliver Out of Home advertising across its estate.
Directory
Lockers
Fitlockers: Lockers
Cryotherapy
Art of Cryo: Cryotherapy
Snowroom
TechnoAlpin SpA: Snowroom
Spa software
SpaBooker: Spa software
salt therapy products
Saltability: salt therapy products
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
22-24 Apr 2024
Galgorm Resort, York,
Diary dates
10-12 May 2024
China Import & Export Fair Complex, Guangzhou, China
Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
SIBEC
SIBEC
Partner sites