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Sportingbet-Unibet merger talks called off
Discussions over a possible merger between online gaming operator Sportingbet and Sweden-based counterpart Unibet have been called off.
Both the UK-based company and Unibet confirmed that preliminary talks had been brought to an end following press speculation. The announcement comes after Sportingbet confirmed a joint venture with the Russia-based First International Bookmakers Company (FIBC).
Under the terms of the five-year agreement, Sportingbet and FIBC will offer a Russian online betting service under the Liga Stavok brand.