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Hedgehog Concept Ltd
Hedgehog Concept Ltd
Hedgehog Concept Ltd
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Sport England: 'Spogo was unsustainable, but not a waste'

Sport England has published an update on its digital strategy, in which the grassroots organisation offers insight into its handling of Spogo, a now defunct online resource which was meant to offer the public an easy way to find sporting opportunities.

Spogo was marketed as the cornerstone of Sport England's digital legacy plans for the London 2012 Olympic Games.

Launched in July 2012, the service was supposed to be delivered in partnership between Sport England and the then Fitness Industry Association, which rebranded as ukActive in November 2012.

"As part of our investments in our previous strategy, we attempted to create the nation’s biggest sport and fitness finder – Spogo," Sport England said in the update.

"However, we quickly learnt that what seemed like the obvious solution to supporting more people to get active, was anything but.

"Not only was this approach not sustainable, due to the high costs of nationally marketing Spogo, but data about what activities were happening where and when was not of a sufficient standard to give people the information and quality experience they expected online – our ambition was too big.

"The solution was too generic to meet the needs of everyone – for example the kind of experience a really active person needs when finding their new club is totally different to that needed by a complete beginner unsure of their next steps.

"The project was not a waste though, as it led us to a relationship with the Open Data Institute initiative, which encourages organisations from across the sector to openly release their opportunity data in a standardised way.

"From Spogo we also learned that national organisations, however big, may not be best placed to create consumer-facing solutions to increase activity levels themselves.

"And that a concerted effort in improving the quality of the underlying data, and ensuring easy access to it, is paramount for innovators to succeed."

To read the full update, click here for the Sport England website.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Sport England has published an update on its digital strategy, in which it offers details of its handling of Spogo, a now defunct online resource which was meant to offer the public an easy way to find sporting opportunities.
SAR,PAC,HAF,FIT,IND,PTS,TEC,PUB
imagesX/THUMB343624_804904_178848.jpg
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News

Sport England: 'Spogo was unsustainable, but not a waste'

Sport England has published an update on its digital strategy, in which the grassroots organisation offers insight into its handling of Spogo, a now defunct online resource which was meant to offer the public an easy way to find sporting opportunities.

Spogo was marketed as the cornerstone of Sport England's digital legacy plans for the London 2012 Olympic Games.

Launched in July 2012, the service was supposed to be delivered in partnership between Sport England and the then Fitness Industry Association, which rebranded as ukActive in November 2012.

"As part of our investments in our previous strategy, we attempted to create the nation’s biggest sport and fitness finder – Spogo," Sport England said in the update.

"However, we quickly learnt that what seemed like the obvious solution to supporting more people to get active, was anything but.

"Not only was this approach not sustainable, due to the high costs of nationally marketing Spogo, but data about what activities were happening where and when was not of a sufficient standard to give people the information and quality experience they expected online – our ambition was too big.

"The solution was too generic to meet the needs of everyone – for example the kind of experience a really active person needs when finding their new club is totally different to that needed by a complete beginner unsure of their next steps.

"The project was not a waste though, as it led us to a relationship with the Open Data Institute initiative, which encourages organisations from across the sector to openly release their opportunity data in a standardised way.

"From Spogo we also learned that national organisations, however big, may not be best placed to create consumer-facing solutions to increase activity levels themselves.

"And that a concerted effort in improving the quality of the underlying data, and ensuring easy access to it, is paramount for innovators to succeed."

To read the full update, click here for the Sport England website.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Sport England has published an update on its digital strategy, in which it offers details of its handling of Spogo, a now defunct online resource which was meant to offer the public an easy way to find sporting opportunities.
SAR,PAC,HAF,FIT,IND,PTS,TEC,PUB
imagesX/THUMB343624_804904_178848.jpg

News

Two of the largest health club operators in the US have announced that members and
If you're a personal trainer working in the UK, you can now get online PT
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Following approval to build a £250mn wellbeing resort in Manchester, Therme Group has revealed plans
Europe's largest gym chain, Basic-Fit, has provided the European fitness sector with some optimism, after
DW Sports is going into administration saying it's working to save its 73-strong gym portfolio.
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The American Council on Exercise (ACE) is urging US Congress to pass a new law
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Features
Accessibility
It’s all about treating people as people first, not the condition first
Features
Statistics
IHRSA’s Kristen Walsh gets a briefing from Blair McHaney on how operators can use gym member insight to inform reopening decisions and practices
Features
Immunity
Finding the best ways to boost immunity using exercise has never been more important. Two fitness equipment developers have taken up the challenge, with protocols that assist in strengthening the body’s defences
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Active IQ has partnered with leading experts at Nuffield Health who, alongside its chief medical advisor, Dr Dane Vishnubala, have created a new Level 3 Diploma in Working with People with Long-term Conditions
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Dan Bond

Owner, CrossFit Fort Ashton
We’d explained leading up to the lockdown that if everyone decided to freeze or cancel, then there would be a possibility of not having a gym to come back to
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The pandemic has sped up our progress towards the strategy we’d outlined – to become a coaching company that happens to have clubs and support people in achieving their goals, wherever they choose to work out
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Dave Courteen

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I set myself the goal that if I found someone famous to write the foreword and a publisher, then I would write the book
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Aaron Smith

Founder, KX Pilates
‘KX’ stands for ‘the Kaizen Experience’, which means ‘change for the better’ in Japanese. It’s a philosophy that focuses on continuous improvement. We’re always seeking to improve, not only as a company but as individuals
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Ben Lucas

Founder, Flow Athletic, Sydney
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Opinion
promotion
Evidence suggests that over many years personal trainers have been forced to leave the fitness industry because employment patterns are erratic, earnings are inconsistent and it is difficult to build up value needed to secure an appropriate lifestyle.
Opinion: Personal trainers need support as employment opportunities diminish: FREE webinar Thursday 6 August
Opinion
promotion
Data-driven businesses are some of today’s greatest global success stories, providing blueprints for success.
Opinion: Up your ‘data game’ to successfully relaunch your fitness business
Featured supplier news
Featured supplier: Gympass partners with F45 Training to bring functional team training to world's largest corporate fitness platform
Gympass, the world’s largest corporate fitness platform, has announced a partnership with F45 Training, one of the world’s fastest-growing fitness franchisors that will give its corporate members access to their global network of workout facilities.
Featured supplier news
Featured supplier: The rise of the training pod
Belfast based gym equipment manufacturer BLK BOX designs, engineers and fabricates a range of rigs for the most elite, performance-driven organisations globally.
Company profiles
Company profile: Matrix Fitness
At Matrix Fitness, our goal is to make innovative commercial fitness equipment that stands out ...
Company profiles
Company profile: Les Mills UK
Committed to creating a fitter planet, Les Mills UK works with clubs and instructors to ...
Supplier Showcases
Supplier showcase - Precor Showcase
Catalogue Gallery
Click on a catalogue to view it online
Directory
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Direct debit solutions
Harlands Group: Direct debit solutions
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Exercise equipment
Technogym: Exercise equipment
Wearable technology solutions
MyZone: Wearable technology solutions
Design consultants
Zynk Design Consultants: Design consultants
Management software
Fisikal: Management software
Locking solutions
Monster Padlocks: Locking solutions
Trade associations
International SPA Association - iSPA: Trade associations
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
21-24 Sep 2020
Messe Stuttgart, Germany
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
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Online,
Diary dates
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Diary dates
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IFEMA, Madrid, Spain
Diary dates
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Diary dates
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Expo Centre & Riviera di Rimini, Italy
Diary dates
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Hedgehog Concept Ltd
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