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SpaBoom survey reveals consumer gifting trends
Online gift certificate and e-marketing company SpaBoom has revealed the results of a survey conducted with spa owners.
On a typical spa menu, massage remains the top choice for both male and female spa gift-givers, followed by facials and multi-treatment packages. However, manicures and pedicures ranked last.
According to the spa owners and operators surveyed, the fastest-growing massage treatment is the traditional Swedish or deep tissue, followed by hot stone, couples massage and newer ethnic therapies such as Thai massage.
More than two thirds – 68 per cent – of spa owners also reported that gift certificate redeemers at their spa were ‘consistently’ spending more than the face amount of their original certificate. Details: spaboom.com