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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Spa Business roundup: five webinars not to miss

The spa industry is showing its strength as a sector that thrives on connections – even when the world is on lockdown, wellness leaders across the world are keeping in touch and offering insights through a whole array of webinars and online gatherings.

Lisa Starr shares her highlights from the most useful ones that she’s sat in on recently, including some from the hospitality and retail sector.

Wellness Tourism Association’s roundtable

The Wellness Tourism Association (WTA) held its first-ever Zoom roundtable, moderated by chair Andrew Gibson, to gather perspectives on the ‘new normal’ and the future of wellness tourism from the tour operators, hotels, resorts, retreats, brands, media and travel advisors that make up its membership.

Laszlo Puczko mentioned that his company, Health Tourism Worldwide, is conducting a survey in conjunction with the WTA to understand how the crisis may impact wellness-motivated travel in the future, and inviting participation here.

Tourism consultant Terry Stevens predicted a shift from destination marketing to destination management, saying that post-COVID, locations that attract guests will be those that are admired for the way in which they deal with the recovery as well as their transparency in environmental issues moving forward. Destinations will need to demonstrate that they are good caretakers and community partners, avoiding overtourism and promoting sustainability and earth-friendly practices. Stevens cites Barcelona Declaration as a model to emulate, this is a pact made in 1995 by almost 30 countries, which agreed to work together to keep their area of the Mediterranean safe and secure, for their mutual benefit. He predicts that future consumers will be most interested in patronising destinations which are considered admired custodians of their natural and cultural habitats.

Through polls conducted and opinions expressed during the roundtable, most attendees felt that leisure travel would be the first to recover, especially in destinations that could be driven to, and that it would take six to 12 months for travel to begin to make a recovery.

Green Spa Network’s ‘The future of fitness’

Green Spa Network’s seventh weekly webinar focused on fitness in hospitality with panellists including Melissa Walker and Teresa Flyger of Hilton along with Jay Muller, VP of hospitality North America of Technogym.

This discussion centred around the challenges of reopening hotel fitness centres. Fitness has become an essential, especially for business travel, and nowadays it’s rare to find a hotel without at least a modest fitness room – and sometimes these are located within or next to a spa and run by the same team. However, outside of the luxury market, most of these rooms are not staffed, so this creates problems when it comes to monitoring or policing usage and cleaning.

This webinar had a very active chat panel, and points that came out of the discussion amongst both panellists and attendees were as follows:

  • Unplugging every other machine to ensure social distancing
  • Having guests sign-up for a machine, or an area, of the gym
  • Offering more classes to ensure spacing, and utilising the outdoors where possible
  • Using empty meeting space elsewhere in the hotel for additional activities
  • Voice-driven technology to activate equipment
  • Time-out periods to clean and sanitise
  • Online booking also offering fitness equipment
  • Leisure guests will be first to return, and they’ll be looking for amenities

Watch the full session here.

Mindbody’s ‘How to reopen your spa, salon or wellness business strong after COVID-19’

Software management company Mindbody held a panel-based webinar on reopening strategies, something which is still a conjecture for the most part. Chris Nedza, director of strategic marketing at Mindbody, was joined by Mindbody certified business consultant KK Hart and spa management trainer Lisa Starr of Wynne Business.

This well-attended session had a very active chatbox with numerous tactical questions. Will we all wear masks? Do we need to have gloves? Aprons? What other safety precautions will guests expect? Most of this will be driven by legislation, from countries on down through states, precincts, cities and regions, but in general, it’s expected that much of these PPE items will be required. In the US a few states have given approval in the last week for nail and hair salons to open.

The company has also launched a reopening guide for spas available fordownload here.

Follow this link to watch the seminar.

Total Retail’s ‘Critical factors to grow retail revenue in a disruptive economy’

The retail industry has some interesting insights for spas, including a panel session by sector magazine Total Retail. Expertise came from Amy Lauer, SVP Sephora; Gail Buffington, VP marketing, Soft Surroundings; Sanjeev Sularia, CEO, Intelligence Node and moderator Kristina Stidham, digital content manager at Total Retail.

Amy Lauer noted that: “things we didn’t think could be done digitally are exploding – school, cooking, art class, ballet,” adding that we’re seeing new channels open up, new ways that people experience products.

Buffington commented that with consumer confidence at lower levels, stores can’t afford to gamble when clients return and will need to take deep looks across category performance, especially at which categories are doing well at full price.

Lauer said: “We need to practice active social listening and have a clear response strategy. Younger clients are very interested in purpose-driven companies. Prospective customers may want to understand your decisions around how you treat your employees. Balance the social side and how you as a company are showing up, managing client data and how you emerge.”

All panellists discussed the role technology will have to help get frontline employees ready for reopening. They talked about using virtual training, early and often, retraining and refresher sessions, product knowledge capsules and videos and using clienteling apps to establish long-term relationships with key customers.

To access the session, click here.

Hospitality sector looks at ‘Designing for customer’s wellbeing needs when travelling post-COVID-19’

Grounded by Design, Hotel Business magazine, Inspire Design and Next Events collaborated to host this webinar.

Moderator Adam Glickman of Parallax Hospitality was joined by Colletta Conner, designer at ForrestPerkins; Jay Muller of Technogym; forecaster Max Luthy of TrendWatching; Accor’s director of spa and fitness for North & Central America, Daniel Poulin; and Roger Bloss of Alternative Hospitality.

While admitting that no one really knows what the future holds at this point, Glickman urged the panellists to focus on the desires of the end-use traveller. From a design perspective, potentials included anti-microbial countertops, well-maintained and functioning HVAC systems, and many aspects of space being utilised differently. For instance, there may be space in newly-designed hotel rooms for sanitising wipes, or fitness may be more spread out in different areas.

Poulin noted that some aspects of operations, especially around sanitation, that used to be kept hidden from guests, especially in the luxury sector, will now be more acceptable and even part of the “performance” for the guest. Forecaster Luthy shared that hundreds of innovations could be found at a website just created called covidinnovations.com.

Other future design considerations discussed included guestrooms that have windows that can open, more balconies and access to fresh air and biophilic features. Hotels will be operating with less staff and lower occupancy, so spaces may be used differently. But most importantly, hotels have to be able to prove they are safe and clean.

Click here to watch the webinar.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
The spa industry is showing its strength as a sector that thrives on connections – even when the world is on lockdown, wellness leaders across the world are keeping in touch and offering insights through a whole array of webinars and online gatherings.
SAB,CPW,CAS
2020/THUMB345470_71488_506518.jpg
Latest News
A parliamentary report is calling for a £3bn intervention fund to build back better health ...
Latest News
Leisure centre operator Everyone Active has formed a partnership with WW (formerly called Weight Watchers), ...
Latest News
Adults suffering from chronic pain should be advised to take exercise, rather than be prescribed ...
Latest News
As health clubs and fitness studios in England are counting the hours down to reopening ...
Latest News
Empowered Brands, the franchise investment business that acquired énergie Fitness out of a CVA in ...
Latest News
John Treharne, founder of The Gym Group, and Jana Havrdová, president of the Czech Chamber ...
Latest News
Questex, owner of industry buyer event, Sibec EU, has announced it will partner with FIBO ...
Latest News
Les Mills has come up with an ingenious solution to get around the pandemic travel ...
HCM Magazine
Ask an expert
In spite of having met all government-agreed, COVID-secure operating standards, group exercise has had a rough ride during the pandemic, being closed more than gyms. HCM asks why this is and what can be done about it
HCM Magazine
Management
Katie Lewis and Lindsey Simpson co-founded Workplace Mental Wealth to drive workforce change in the health and fitness industry. Liz Terry talks to Lewis about their first research study – the Fitness and Active Leisure Workforce State of Mind Survey – and the launch of The Good Work Pledge
HCM Magazine
Sponsored
Tad Chapman from Active IQ argues that operators should take a fresh look at apprenticeships and their power to drive recovery
HCM Magazine
Editor's letter
As health clubs around the world start reopening, controlling COVID-19 – while also delivering a great service to customers – must be an obsession for everyone in the sector
HCM Magazine
Promotion
Goji’s virus-killing air purification system is the future of air purification for gyms, says Greg Whyte
HCM Magazine
Sponsored
Denbighshire Leisure is creating a range of new and unforgettable member experiences. MD, Jamie Groves, explains how a partnership with Technogym and Alliance Leisure has led to the creation of a raft of new offerings
HCM Magazine
Reopening
Policing the rules, even if it means losing members, will be crucial to building trust as health clubs reopen, Paul Roberts tells Kath Hudson
HCM Magazine
HCM magazine
HCM People

David Blitz

CEO, BlitzLake
One of the best aspects of Studio Three is our loyal membership community. Our team has really come to know our members and where they are in their wellness journey
HCM magazine
In a creative world where you have to come up with innovative solutions to out-think your competitors, you can’t stay productive for long hours without a break. We encourage our team to step away from their desks and do some exercise
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
Featured supplier news
Featured supplier: Funxtion collaborates with global experts on white paper exploring digital in the future of fitness
In collaboration with ukactive, FunXtion has driven a global discussion with some of the world’s leading fitness operators and influencers, exploring how digitalisation will influence the delivery of fitness services and products moving forwards.
Featured supplier news
Featured supplier: Precor supports Aneurin Leisure Trust in three-site refurbishment
Welsh leisure trust, Aneurin Leisure (ALT), has announced it’s forging ahead with a £600,000 (US$821,000, €696,000) gym refurbishment in all three of its leisure centres.
Company profiles
Company profile: Fisikal Limited
Fisikal helps fitness professionals, operators and education organisations improve efficiencies and service through its online ...
Company profiles
Company profile: IONTO Health & Beauty GmbH
IONTO-COMED offers a wide range of treatment beds offering maximum flexibility and the symbiosis of ...
Supplier Showcases
Supplier showcase - Venueserve Fitness
Catalogue Gallery
Click on a catalogue to view it online
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Architects/designers
Zynk Design Consultants: Architects/designers
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Trade associations
International SPA Association - iSPA: Trade associations
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Red Light Therapy
 Red Light Rising: Red Light Therapy
Wearable technology solutions
MyZone: Wearable technology solutions
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Management software
fibodo Limited: Management software
Lockers/interior design
Fitlockers: Lockers/interior design
Property & Tenders
Hillingdon
Hillingdon Borough Council
Property & Tenders
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

Spa Business roundup: five webinars not to miss

The spa industry is showing its strength as a sector that thrives on connections – even when the world is on lockdown, wellness leaders across the world are keeping in touch and offering insights through a whole array of webinars and online gatherings.

Lisa Starr shares her highlights from the most useful ones that she’s sat in on recently, including some from the hospitality and retail sector.

Wellness Tourism Association’s roundtable

The Wellness Tourism Association (WTA) held its first-ever Zoom roundtable, moderated by chair Andrew Gibson, to gather perspectives on the ‘new normal’ and the future of wellness tourism from the tour operators, hotels, resorts, retreats, brands, media and travel advisors that make up its membership.

Laszlo Puczko mentioned that his company, Health Tourism Worldwide, is conducting a survey in conjunction with the WTA to understand how the crisis may impact wellness-motivated travel in the future, and inviting participation here.

Tourism consultant Terry Stevens predicted a shift from destination marketing to destination management, saying that post-COVID, locations that attract guests will be those that are admired for the way in which they deal with the recovery as well as their transparency in environmental issues moving forward. Destinations will need to demonstrate that they are good caretakers and community partners, avoiding overtourism and promoting sustainability and earth-friendly practices. Stevens cites Barcelona Declaration as a model to emulate, this is a pact made in 1995 by almost 30 countries, which agreed to work together to keep their area of the Mediterranean safe and secure, for their mutual benefit. He predicts that future consumers will be most interested in patronising destinations which are considered admired custodians of their natural and cultural habitats.

Through polls conducted and opinions expressed during the roundtable, most attendees felt that leisure travel would be the first to recover, especially in destinations that could be driven to, and that it would take six to 12 months for travel to begin to make a recovery.

Green Spa Network’s ‘The future of fitness’

Green Spa Network’s seventh weekly webinar focused on fitness in hospitality with panellists including Melissa Walker and Teresa Flyger of Hilton along with Jay Muller, VP of hospitality North America of Technogym.

This discussion centred around the challenges of reopening hotel fitness centres. Fitness has become an essential, especially for business travel, and nowadays it’s rare to find a hotel without at least a modest fitness room – and sometimes these are located within or next to a spa and run by the same team. However, outside of the luxury market, most of these rooms are not staffed, so this creates problems when it comes to monitoring or policing usage and cleaning.

This webinar had a very active chat panel, and points that came out of the discussion amongst both panellists and attendees were as follows:

  • Unplugging every other machine to ensure social distancing
  • Having guests sign-up for a machine, or an area, of the gym
  • Offering more classes to ensure spacing, and utilising the outdoors where possible
  • Using empty meeting space elsewhere in the hotel for additional activities
  • Voice-driven technology to activate equipment
  • Time-out periods to clean and sanitise
  • Online booking also offering fitness equipment
  • Leisure guests will be first to return, and they’ll be looking for amenities

Watch the full session here.

Mindbody’s ‘How to reopen your spa, salon or wellness business strong after COVID-19’

Software management company Mindbody held a panel-based webinar on reopening strategies, something which is still a conjecture for the most part. Chris Nedza, director of strategic marketing at Mindbody, was joined by Mindbody certified business consultant KK Hart and spa management trainer Lisa Starr of Wynne Business.

This well-attended session had a very active chatbox with numerous tactical questions. Will we all wear masks? Do we need to have gloves? Aprons? What other safety precautions will guests expect? Most of this will be driven by legislation, from countries on down through states, precincts, cities and regions, but in general, it’s expected that much of these PPE items will be required. In the US a few states have given approval in the last week for nail and hair salons to open.

The company has also launched a reopening guide for spas available fordownload here.

Follow this link to watch the seminar.

Total Retail’s ‘Critical factors to grow retail revenue in a disruptive economy’

The retail industry has some interesting insights for spas, including a panel session by sector magazine Total Retail. Expertise came from Amy Lauer, SVP Sephora; Gail Buffington, VP marketing, Soft Surroundings; Sanjeev Sularia, CEO, Intelligence Node and moderator Kristina Stidham, digital content manager at Total Retail.

Amy Lauer noted that: “things we didn’t think could be done digitally are exploding – school, cooking, art class, ballet,” adding that we’re seeing new channels open up, new ways that people experience products.

Buffington commented that with consumer confidence at lower levels, stores can’t afford to gamble when clients return and will need to take deep looks across category performance, especially at which categories are doing well at full price.

Lauer said: “We need to practice active social listening and have a clear response strategy. Younger clients are very interested in purpose-driven companies. Prospective customers may want to understand your decisions around how you treat your employees. Balance the social side and how you as a company are showing up, managing client data and how you emerge.”

All panellists discussed the role technology will have to help get frontline employees ready for reopening. They talked about using virtual training, early and often, retraining and refresher sessions, product knowledge capsules and videos and using clienteling apps to establish long-term relationships with key customers.

To access the session, click here.

Hospitality sector looks at ‘Designing for customer’s wellbeing needs when travelling post-COVID-19’

Grounded by Design, Hotel Business magazine, Inspire Design and Next Events collaborated to host this webinar.

Moderator Adam Glickman of Parallax Hospitality was joined by Colletta Conner, designer at ForrestPerkins; Jay Muller of Technogym; forecaster Max Luthy of TrendWatching; Accor’s director of spa and fitness for North & Central America, Daniel Poulin; and Roger Bloss of Alternative Hospitality.

While admitting that no one really knows what the future holds at this point, Glickman urged the panellists to focus on the desires of the end-use traveller. From a design perspective, potentials included anti-microbial countertops, well-maintained and functioning HVAC systems, and many aspects of space being utilised differently. For instance, there may be space in newly-designed hotel rooms for sanitising wipes, or fitness may be more spread out in different areas.

Poulin noted that some aspects of operations, especially around sanitation, that used to be kept hidden from guests, especially in the luxury sector, will now be more acceptable and even part of the “performance” for the guest. Forecaster Luthy shared that hundreds of innovations could be found at a website just created called covidinnovations.com.

Other future design considerations discussed included guestrooms that have windows that can open, more balconies and access to fresh air and biophilic features. Hotels will be operating with less staff and lower occupancy, so spaces may be used differently. But most importantly, hotels have to be able to prove they are safe and clean.

Click here to watch the webinar.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
The spa industry is showing its strength as a sector that thrives on connections – even when the world is on lockdown, wellness leaders across the world are keeping in touch and offering insights through a whole array of webinars and online gatherings.
SAB,CPW,CAS
2020/THUMB345470_71488_506518.jpg

News

A parliamentary report is calling for a £3bn intervention fund to build back better health
Leisure centre operator Everyone Active has formed a partnership with WW (formerly called Weight Watchers),
Adults suffering from chronic pain should be advised to take exercise, rather than be prescribed
As health clubs and fitness studios in England are counting the hours down to reopening
Empowered Brands, the franchise investment business that acquired énergie Fitness out of a CVA in
John Treharne, founder of The Gym Group, and Jana Havrdová, president of the Czech Chamber
FreeMotion Fitness
FreeMotion Fitness
The world has had to get used to social distancing in 2020 and any business
Questex, owner of industry buyer event, Sibec EU, has announced it will partner with FIBO
Les Mills has come up with an ingenious solution to get around the pandemic travel
At-home fitness giant Peloton has officially completed the acquisition of equipment provider Precor, in a
There is growing evidence that a COVID-19 infection could trigger diabetes in some patients. One
Danish health club operator Repeat, launched in 2016 by serial fitness entrepreneur Rasmus Ingerslev, has
The UK government has launched a new Office for Health Promotion, designed to lead efforts
Safe Space Lockers
Safe Space Lockers
Precor has launched a mobile app to accompany its popular networked fitness solution, Preva, which
Rainer Schaller's RSG Group has opened a John Reed Fitness club in downtown Los Angeles
Boutique fitness behemoth Xponential Fitness has added boxing studio operator Rumble to its ever-growing portfolio
A new "supergroup" of boutique fitness brands will look to help pool resources and use
Total Fitness is entering into a company voluntary arrangement (CVA), after being hit hard by
Children aged between 4 and 6 who have better cardiorespiratory health than their peers also
Prince Harry, The Duke of Sussex has become the first chief impact officer of US-based
Miha Bodytec GmbH
Miha Bodytec GmbH
Heading into 2021, storytelling will be a key trend among fitness content creators and connected
It is unlikely that the UK will see a Work Out to Help Out scheme
Myzone CEO, Dave Wright, has announced the launch of MZ-Switch, a mobile heart rate monitor
Global Wellness Summit
Global Wellness Summit
1 - 20 of 11,845
HCM Magazine
Ask an expert
In spite of having met all government-agreed, COVID-secure operating standards, group exercise has had a rough ride during the pandemic, being closed more than gyms. HCM asks why this is and what can be done about it
HCM Magazine
Management
Katie Lewis and Lindsey Simpson co-founded Workplace Mental Wealth to drive workforce change in the health and fitness industry. Liz Terry talks to Lewis about their first research study – the Fitness and Active Leisure Workforce State of Mind Survey – and the launch of The Good Work Pledge
HCM Magazine
Sponsored
Tad Chapman from Active IQ argues that operators should take a fresh look at apprenticeships and their power to drive recovery
HCM Magazine
Editor's letter
As health clubs around the world start reopening, controlling COVID-19 – while also delivering a great service to customers – must be an obsession for everyone in the sector
HCM Magazine
Promotion
Goji’s virus-killing air purification system is the future of air purification for gyms, says Greg Whyte
HCM Magazine
Sponsored
Denbighshire Leisure is creating a range of new and unforgettable member experiences. MD, Jamie Groves, explains how a partnership with Technogym and Alliance Leisure has led to the creation of a raft of new offerings
HCM Magazine
Reopening
Policing the rules, even if it means losing members, will be crucial to building trust as health clubs reopen, Paul Roberts tells Kath Hudson
HCM Magazine
HCM magazine
HCM People

David Blitz

CEO, BlitzLake
One of the best aspects of Studio Three is our loyal membership community. Our team has really come to know our members and where they are in their wellness journey
HCM magazine
In a creative world where you have to come up with innovative solutions to out-think your competitors, you can’t stay productive for long hours without a break. We encourage our team to step away from their desks and do some exercise
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM magazine
Children with better cardiorespiratory health than their peers also do better on cognitive tests and other measures of brain function, according to new research
HCM magazine
How will digital, gyms and live fitness mesh to create a new customer offering in health clubs? Phillip Mills, executive director of Les Mills, shares his views
HCM magazine
We’re aiming to be a force in the boutique fitness market
HCM magazine
A new tracking tool, called Moving Communities, will assess the impact of the UK’s £100m National Leisure Recovery Fund, as well as evaluating the contribution public sector facilities make to their local communities, as HCM reports
HCM magazine
Changing rooms have been largely closed during the pandemic, but as clubs open up, how will ongoing pandemic restrictions impact changing room design? We ask the experts for their observations and reflections
HCM magazine
Hussle’s new Membership Conversion Service proactively turns Hussle customers into direct club members, encouraging them to join clubs they attend regularly
HCM magazine
Featured supplier news
Featured supplier: Funxtion collaborates with global experts on white paper exploring digital in the future of fitness
In collaboration with ukactive, FunXtion has driven a global discussion with some of the world’s leading fitness operators and influencers, exploring how digitalisation will influence the delivery of fitness services and products moving forwards.
Featured supplier news
Featured supplier: Precor supports Aneurin Leisure Trust in three-site refurbishment
Welsh leisure trust, Aneurin Leisure (ALT), has announced it’s forging ahead with a £600,000 (US$821,000, €696,000) gym refurbishment in all three of its leisure centres.
Company profiles
Company profile: Fisikal Limited
Fisikal helps fitness professionals, operators and education organisations improve efficiencies and service through its online ...
Company profiles
Company profile: IONTO Health & Beauty GmbH
IONTO-COMED offers a wide range of treatment beds offering maximum flexibility and the symbiosis of ...
Supplier Showcases
Supplier showcase - Venueserve Fitness
Catalogue Gallery
Click on a catalogue to view it online
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Architects/designers
Zynk Design Consultants: Architects/designers
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Trade associations
International SPA Association - iSPA: Trade associations
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Red Light Therapy
 Red Light Rising: Red Light Therapy
Wearable technology solutions
MyZone: Wearable technology solutions
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Management software
fibodo Limited: Management software
Lockers/interior design
Fitlockers: Lockers/interior design
Property & Tenders
Hillingdon
Hillingdon Borough Council
Property & Tenders
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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