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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

WE11 founder Sam Unadkat: we will cause mayhem in the fitness industry

We’re disrupting the way in which conventional gyms operate
– Sam Unadkat

The founder of a fitness studio which offers a co-working space for freelance PTs and their clients says the model will "disrupt the fitness market".

Sam Unadkat launched the business after becoming a "frustrated gym user", following him losing access to his regular private trainer.

"My PT decided to go freelance and I couldn't find another trainer at the club who suited me," Unadkat said, speaking in the September 2019 issue of HCM magazine.

"I spent a year chasing my first PT. We trained in the park, I snuck him back into my old club and I even toyed with the idea of building a gym at home.

"Finally, we ended up in a rough and ready freelance space in central London, but it had none of the luxuries and was heaving and oversubscribed. The price that I was paying for the opportunity to train with him was not reflected in the surroundings.

"That made me realise there was a huge opportunity to capitalise on the gap in the market for premium, flexible space."

Unadkat's concept, WE11, now has a flagship site offering fully equipped gym spaces, two treatment rooms, luxury changing rooms and the WE11 Lounge – which acts as the centre of the brand's wellness community.

With no monthly fixed fees, PTs pay between £20 and £30 per hour to rent the space, during which they can bring in clients for sessions.

"We don't get involved with the end-user at all," Unadkat says. "We look after the PTs and they look after their clients, we don’t get involved with their bookings or pricing. We tell them that they are their own brands and they are not required to wear a uniform or represent us in any way."

Unadkat says that the concept has been even more popular than he first anticipated.

"We are working with more than 70 PTs, with lots of them going freelance now that they have the platform to do so," he says.

"We’re disrupting the way in which conventional gyms operate. We aim to facilitate the transition of those who are being tied down by establishments and allow PTs and therapists to operate in an unconventional way, without inflated monthly rent."

• To read a full interview with Sam Unadkat, click here for the September 2019 issue of HCM magazine.

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News

WE11 founder Sam Unadkat: we will cause mayhem in the fitness industry

We’re disrupting the way in which conventional gyms operate
– Sam Unadkat

The founder of a fitness studio which offers a co-working space for freelance PTs and their clients says the model will "disrupt the fitness market".

Sam Unadkat launched the business after becoming a "frustrated gym user", following him losing access to his regular private trainer.

"My PT decided to go freelance and I couldn't find another trainer at the club who suited me," Unadkat said, speaking in the September 2019 issue of HCM magazine.

"I spent a year chasing my first PT. We trained in the park, I snuck him back into my old club and I even toyed with the idea of building a gym at home.

"Finally, we ended up in a rough and ready freelance space in central London, but it had none of the luxuries and was heaving and oversubscribed. The price that I was paying for the opportunity to train with him was not reflected in the surroundings.

"That made me realise there was a huge opportunity to capitalise on the gap in the market for premium, flexible space."

Unadkat's concept, WE11, now has a flagship site offering fully equipped gym spaces, two treatment rooms, luxury changing rooms and the WE11 Lounge – which acts as the centre of the brand's wellness community.

With no monthly fixed fees, PTs pay between £20 and £30 per hour to rent the space, during which they can bring in clients for sessions.

"We don't get involved with the end-user at all," Unadkat says. "We look after the PTs and they look after their clients, we don’t get involved with their bookings or pricing. We tell them that they are their own brands and they are not required to wear a uniform or represent us in any way."

Unadkat says that the concept has been even more popular than he first anticipated.

"We are working with more than 70 PTs, with lots of them going freelance now that they have the platform to do so," he says.

"We’re disrupting the way in which conventional gyms operate. We aim to facilitate the transition of those who are being tied down by establishments and allow PTs and therapists to operate in an unconventional way, without inflated monthly rent."

• To read a full interview with Sam Unadkat, click here for the September 2019 issue of HCM magazine.

Sign up for FREE ezines & magazines

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Cancer survivors should undertake a minimum of 90 minutes of aerobic and resistance training each
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Featured supplier news
Featured supplier: Fisikal develops new 'easy start' business management solution for studios and personal trainers
Fisikal has launched its first self-activating digital business solution, ideal for personal trainers and studio operators.
Featured supplier news
Featured supplier: Join FitNation - the new fitness congress about innovation
FitNation, the new premier event about innovation in the fitness industry, will kick-off in Amsterdam on 4 October.
Opinion
promotion
As an industry, we still underestimate the power of a truly varied fitness regime - and the growing appetite for it, especially among emerging customer segments.
Opinion: Collaboration vs aggregation - what’s the difference?
An ever-increasing number of Brits are engaging in sporting events, setting themselves goals and looking to increase their fitness levels....
Opinion: Dr Crionna Tobin on nutritional training for PTs and fitness experts
Company profiles
Company profile: Jordan Fitness
Jordan Fitness have been at the forefront of premium gym design, with a strong reputation ...
Company profiles
Company profile: MoveGB
Move is the online fitness platform where consumers go to get active, and operators collaborate ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Wearable technology solutions
MyZone: Wearable technology solutions
Fitness software
Go Do.Fitness: Fitness software
Member access schemes
Move GB: Member access schemes
Locking solutions
Ojmar: Locking solutions
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Exercise equipment
EXF Fitness Equipment: Exercise equipment
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Skincare
Sothys: Skincare
Professional services
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Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Property & Tenders
Kirklees Active Leisure
Property & Tenders
Diary dates
28-30 Oct 2019
Hotel Royal Savoy, Lausanne, Switzerland
Diary dates
30-31 Oct 2019
NEC, Birmingham, United Kingdom
Diary dates
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Koelnmesse, Cologne, Germany
Diary dates
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Diary dates
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