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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Exclusive: Crabbe leaves Hilton to pursue MBA, launch consulting practice

After nearly eight years at Hilton, most recently as senior director of global wellness, Ryan Crabbe has left the company.

Next month, Crabbe begins his MBA studies at Georgetown University in Washington DC, and he will also reignite the consulting practice he began in 2006.

In 2006, Crabbe’s practice, Interim Spa Solutions, worked with Ritz-Carlton, Wynn Resorts and other leading hospitality companies, providing on-property consulting and advisory services during leadership transitions and critical points in a spa’s lifecycle.

Crabbe said his new practice, called Interim Wellness, will primarily advise larger organisations and brands seeking stronger strategies, project architecture, and product management of their existing or future spa and fitness concepts.

“I’ve been fortunate to gain a unique global perspective on spa and fitness operations, wellness brand management, industry supply relationships, and innovative concept creation,” Crabbe told Spa Opportunities.

He’s currently working on an international project with a hospitality brand “with a well-established reputation for serving customers who are tuned into the benefits of healthy travel,” he said, but could not disclose further details.

Before departing from Hilton, Crabbe launched the brand’s new Five Feet to Fitness concept, a hybrid room he described as “a guestroom dedicated to movement and mindfulness.” Five Feet to Fitness has just debuted in the US, and brings more than 11 different fitness option into the hotel room, creating an upselling option for hotel operators.

Crabbe was also responsible for the refresh of Hilton’s eforea spa brand, as well as for creating a global spa treatment membership programme, The Spa Club, which also helped bring dynamic pricing to hotel spas.

“As more brands infuse wellness DNA into their products and culture, I’ll leverage years in the business as an operator and global brand leader to advise them on an interim basis to ensure they take a well-considered approach,” said Crabbe. “Successful wellness projects take thoughtful research, planning, focused execution, and a deep understanding of industry topography.”

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
After nearly eight years at Hilton, most recently as senior director of global wellness, Ryan Crabbe has left the company.
HAF,SAB,CPW,CAS,PHR,CON,SWC
THUMB20693_19246.jpg
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Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

Exclusive: Crabbe leaves Hilton to pursue MBA, launch consulting practice

After nearly eight years at Hilton, most recently as senior director of global wellness, Ryan Crabbe has left the company.

Next month, Crabbe begins his MBA studies at Georgetown University in Washington DC, and he will also reignite the consulting practice he began in 2006.

In 2006, Crabbe’s practice, Interim Spa Solutions, worked with Ritz-Carlton, Wynn Resorts and other leading hospitality companies, providing on-property consulting and advisory services during leadership transitions and critical points in a spa’s lifecycle.

Crabbe said his new practice, called Interim Wellness, will primarily advise larger organisations and brands seeking stronger strategies, project architecture, and product management of their existing or future spa and fitness concepts.

“I’ve been fortunate to gain a unique global perspective on spa and fitness operations, wellness brand management, industry supply relationships, and innovative concept creation,” Crabbe told Spa Opportunities.

He’s currently working on an international project with a hospitality brand “with a well-established reputation for serving customers who are tuned into the benefits of healthy travel,” he said, but could not disclose further details.

Before departing from Hilton, Crabbe launched the brand’s new Five Feet to Fitness concept, a hybrid room he described as “a guestroom dedicated to movement and mindfulness.” Five Feet to Fitness has just debuted in the US, and brings more than 11 different fitness option into the hotel room, creating an upselling option for hotel operators.

Crabbe was also responsible for the refresh of Hilton’s eforea spa brand, as well as for creating a global spa treatment membership programme, The Spa Club, which also helped bring dynamic pricing to hotel spas.

“As more brands infuse wellness DNA into their products and culture, I’ll leverage years in the business as an operator and global brand leader to advise them on an interim basis to ensure they take a well-considered approach,” said Crabbe. “Successful wellness projects take thoughtful research, planning, focused execution, and a deep understanding of industry topography.”

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
After nearly eight years at Hilton, most recently as senior director of global wellness, Ryan Crabbe has left the company.
HAF,SAB,CPW,CAS,PHR,CON,SWC
THUMB20693_19246.jpg

News

Hybrid fitness platform FitLab has closed its Series A financing, bringing total capital raised to
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Planet Fitness has signed an agreement to acquire Sunshine Fitness – an operator of 114
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HCM Magazine
Editor's letter
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With a business model that fuses art, fitness and music, RSG’s flagship brand – John Reed – has opened its first location in the UK, as Liz Terry reports
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Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
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Randy Hetrick

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HCM magazine
Featured supplier news
Featured supplier news: Quoox lowers the barrier-to-entry for its flagship CRM system
Known for its innovation and for providing one of the most comprehensive gym and fitness facility software management products on the market, Quoox is causing a stir with its new pricing model.
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Featured supplier news: Orbit4: 2022 is going to be extraordinary, are you ready for it?
No two gyms are the same, but making the most of AI and digital transformation will be key to getting your business ahead in 2022, according to CEO of Orbit4 Daniel Jones.
Featured operator news
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Everyone Active has got the New Year off to a flying start as it begins work on the brand new Rainham Leisure Centre.
Featured operator news
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Everyone Active opened its first TAGactive Arena at Lammas Leisure Centre on Bank Holiday Monday, January 3.
Video Gallery
Mindbody, Inc
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Sport Alliance GmbH
Company profiles
Company profile: Life Fitness
The Life Fitness family of brands offers an unrivalled product portfolio, providing customers with access ...
Company profiles
Company profile: Mediana Co., Ltd.
Mediana specialises in the manufacture of medical and health care devices, such as body composition ...
Supplier Showcases
Supplier showcase - Pulse Fitness: The premium touch
Catalogue Gallery
Click on a catalogue to view it online
Directory
Exercise equipment
Matrix Fitness: Exercise equipment
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Wearable technology solutions
MyZone: Wearable technology solutions
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
On demand
Fitness On Demand: On demand
Spa software
SpaBooker: Spa software
trade associations
International SPA Association - iSPA: trade associations
Skincare
Sothys: Skincare
Management software
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Property & Tenders
Bilborough, Nottingham
Bilborough College
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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