New research by YouGov SixthSense has found that location is the "most pressing" issue affecting consumers when choosing a gym.

More than two-thirds of participants said that the proximity of a health club to home was the main factor that influenced their choice. Nearly one-fifth of UK gym goers said that a location close to the workplace was important, while 64 per cent said that "reasonable price" was also a significant factor.

The YouGov SixthSense Healthclubs report found that 34 per cent of participants no longer use health clubs; 59 per of which cited expense as a reason for quitting. YouGov SixthSense research director James McCoy said: "Gym goers put a strong emphasis on well-being and fitness. As such, regimens are skewed towards the aerobic.

"It is apparent that the majority of people do not require anything out of the ordinary when looking for a gym - consequently, they are unlikely to agree to extraordinarily high prices." The survey's total sample size was 2,200 UK adults and was conducted between 9-11 November 2010.