Latest
issue
The Leisure Media Company Ltd
The Leisure Media Company Ltd
The Leisure Media Company Ltd
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn
FITNESS, HEALTH, WELLNESS

Latest news

Research finds American men exercise more for libido and sexual endurance than women

Peloton has released a new research study of 4,000 US consumers
Ninety three per cent of those questioned said they're motivated to exercise to improve their mental health
Younger generations are more likely to work out in gyms, while older generations prefer outdoors
More than 40 per cent would consider using an AI-powered personalisation and biometric measurement tool

American men are more than twice as likely as women to increase exercise frequency in order to increase libido (20 per cent vs 10 per cent,) as well as their sexual endurance (23 per cent vs 10 per cent), according to a new research report from Peloton.

Peloton, conducted the online survey in September and questioned just over 4,000 Americans of different ethnicities to understand their challenges and motivators to exercise.

Ninety three per cent of those questioned said they're motivated to exercise to improve their mental health – including better sleep and mood, decreased stress, improved focus and concentration. Gen Z – which has particularly suffered with loneliness since the start of the pandemic – finds this aspect of exercise especially important.

The prospect of better physical health is still important, with 90 per cent saying this was a key motivation. Data shows that getting fit makes people feel better mentally, which in turn makes them feel better physically.

Fitness happens in multiple locations, with Peloton finding home is the most popular on average (51 per cent), followed by the gym and studios (48 per cent), outdoors (39 per cent) and sports (8 per cent), although these are cumulative results and the report says the majority of people do all of them to varying degrees.

Digging into the numbers, the report shows younger generations of US consumers are more likely to work out in gyms (58 per cent of Gen Z and 42 per cent of Millennials vs 29 per cent of Gen X and 16 per cent of Baby Boomers) or at home (45 per cent of Gen Z and 43 per cent of Millennials vs 39 per cent of Gen X and 24 per cent of Baby Boomers), while older generations are more likely to exercise outdoors (56 per cent of Baby Boomers, 49 per cent of Gen X, and 44 per cent of Millennials vs. 29 per cent of Gen Z).

Time of day relates to age when it comes to exercise, as you would expect.

Baby Boomers, many of whom are retired or part-time working – prefer 9.00am - 11.00am. Gen X choose 5.00pm to 8.00pm, Millennials before and after work – ie before 9.00am and then 5.00pm - 8.00pm and Gen Z like their lie-in, so choose 5.00pm to 8.00pm.

It seems the pandemic habit of taking a walk has endured, with 65 per cent, across all generations, reporting they incorporate walking into their routines.

More than half (54 per cent) said they feel overwhelmed by the amount of fitness information available, which can lead to confusion. The younger generations are more likely than Gen X and boomers to turn to social media (47 per cent of Gen Z; 44 per cent of Gen Y) while 36 per cent of respondents still turn to family and friends first.

Those who exercise less frequently are most likely to feel inundated.

Thirty five per cent use tech such as apps and wearables to improve their fitness. More than 40 per cent would consider using an AI-powered personalisation and biometric measurement tool.

Looking at inclusion there are positive signs and while the report acknowledges that the US fitness industry still has work to do, 88 per cent of Black/African Americans, 88 per cent of Hispanic/Latinx and 91 per cent of White Americans believe the sector is “getting more inclusive." Peloton says this is "a positive finding that brings benefit to them and their physical and mental health, their communities and to society."

Nearly six in 10 respondents (58 per cent) believe fitness companies and brands have a responsibility to address barriers to inclusiveness, a similar percentage (65 per cent) of people feel fitness brands and companies are, in fact, listening to and taking into account the opinions and needs of “people with my background,” with younger generations agreeing more (Gen Z: 71 per cent, Millennials: 78 per cent) than older generations (Gen X: 62 per cent, Baby Boomers: 50 per cent).

Among Black/African American and Hispanic/Latinx populations, 89 per cent of Black/African American and 90 per cent of Hispanic/Latinx say they're motivated by "the promise of better physical health", while 94 per cent of Black/African American and 95 per cent Hispanic/Latinx populations say they're motivated by "the promise of better mental health".

Comparatively,  90 per cent of White Americans are motivated to engage in fitness due to physical health, while 93 per cent are motivated by mental health.

Peloton published its Q3 results last month, making it three out of four misses on its most recent Earnings Per Share (EPS) targets.

The company reported a number of -11.37 per cent for trading to Sept 2023, -16.45 per cent for trading to June 2023 and -5.80 per cent for trading to Dec 2022. Peloton beat its EPS for Q2 this year, with a 21.83 per cent result.

The next Peloton earnings call with be 7 February 2024.

Related news

Peloton relaunches its corporate offering as Peloton for Business – reveals year end financials

18 Aug 2023
Peloton, which announced a major rebrand in May is also relaunching into the B2B market ...

Peloton plans to reinvent itself as part of major rebrand

27 May 2023
Peloton has announced a major rebrand as part of a 'realignment' of its services. Announcing ...
Men are more than twice as likely as women to increase exercise frequency in order to increase libido (20 per cent against 10 per cent,) as well as their sexual endurance (23 per cent vs 10 per cent), according to a new research report from Peloton.
PTS,HAF,FIT,IND,PTS,FRN,SAB,CPW,CAS,SWC
2023/THUMB352314_727997_488638.jpg
Latest News
Empowered Brands has signed a deal with European staffless gym chain, Fit+, to be the ...
Latest News
Speaking to HCM for its 2024-2025 Handbook, which will be out next month, PureGym managing ...
Latest News
Leisure, lifestyle, wellness and entertainment growth investor, Imbiba, has invested in boutique gym brand, 1Rebel's ...
Latest News
Urban Gym Group will launch PILAT3S at ClubSportive in Amsterdam next month, to create a ...
Latest News
The American Council on Exercise has appointed Dr Cedric Bryant as its new CEO. Bryant ...
Latest News
Sport England’s This Girl Can team has launched a new campaign, Let’s Get Out There, ...
Latest News
Improving physical strength and fitness, mental health and confidence are the main reasons for joining ...
Latest News
Speaking to HCM, global CEO of Lift Brands, Ty Menzies, has confirmed that the company ...
HCM promotional features
Sponsored
Coaching workshops from Keith Smith and Adam Daniel have been designed to empower your team and transform your service
HCM promotional features
Sponsored
Nuffield Health has worked with ServiceSport UK for more than ten years, ensuring the equipment in its clubs is commercially optimised
HCM promotional features
Sponsored
Operators, prepare to revolutionise the way members connect with personal trainers in your club, with the ground-breaking Brawn platform.
HCM promotional features
Sponsored
University of Sheffield Sport has opened the doors of its flagship Goodwin Sports Centre following a major refurbishment
HCM promotional features
Sponsored
D2F had updated its brand styling to keep pace with business growth. MD, John Lofting and operations director, Matt Aynsley, explain the rationale
HCM promotional features
Sponsored
GymNation is pioneering the future of fitness with software specialist Perfect Gym providing a scalable tech platform to power and sustain its growth
HCM promotional features
Sponsored
The New Keiser M3i Studio Bike brings ride data to life to engage and delight members
HCM promotional features
Sponsored
The partnership between PureGym and Belfast-based supplier BLK BOX is transforming the gym floor
HCM promotional features
Sponsored
Epassi, a provider of workplace wellness benefits, is creating a fitter and more productive workforce, one membership at a time 
HCM promotional features
HCM magazine
Speaking on the LIFTS podcast recently, Xponential Fitness CEO Anthony Geisler said participation in studio cycling is down globally. Kath Hudson decided to investigate
HCM magazine
We have a fantastic opportunity in front of us to realise our vision of a happier and healthier world
HCM magazine
Pilates is having a moment. Steph Eaves asks suppliers how they’re responding to the demand
HCM magazine
The Elevate trade show and conference comes to London next month. HCM gives the low down on what to look out for
HCM magazine
When a hefty round of investment coincided with the pandemic, the CEO of Midtown Athletic Clubs feared the company – founded by his grandfather – would go down on his watch. He talks to Kath Hudson about the pressure to keep the business afloat
Featured supplier news
Featured supplier news: Sue Anstiss' Game Changers podcast headed for Elevate 2024
Join us at Elevate from 12-13 June in London for a special one-off live recording of The Game Changers Podcast with Sue Anstiss, CEO of Fearless Women.
Featured supplier news
Featured supplier news: Group exercise complaints now a thing of the past for Reynolds Group
Complaints about group exercise have become a thing of the past for the Reynolds Group thanks to its partnership with CoverMe, a digital platform that simplifies group exercise and PT management for clubs and instructors.
Company profiles
Company profile: CET Ltd
The focus for two decades was low temperature saltwater hydrotherapy, in particular the CryoSpa Sport ...
Company profiles
Company profile: We Work Well Inc
We Work Well is a global premier hosted buyer event company, connecting high-level executives from ...
Supplier Showcase
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Innerva press release: Charity launches community wellbeing space to address health disparities in Birmingham
A charity dedicated to narrowing the gender and ethnic diversity gap in physical activity has launched a community wellbeing space aimed at extending the lives of people with some of the UK’s poorest health outcomes.
Featured press releases
Greenwich Leisure Limited press release: Oasis Beach Pool invites Bedfordians to 'Totally Tropical Beach Party' Tuesday 28 May
Oasis Beach Pool, in Bedford, officially re-opens Tuesday 28 May with a celebration for the local community.
Directory
salt therapy products
Saltability: salt therapy products
Spa software
SpaBooker: Spa software
Cryotherapy
Art of Cryo: Cryotherapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Lockers
Fitlockers: Lockers
Snowroom
TechnoAlpin SpA: Snowroom
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
08-10 Sep 2024
Wyndham® Lake Buena Vista Disney Springs™ Resort, Lake Buena Vista, United States
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
20-22 Sep 2024
Locations worldwide,
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
09-13 Oct 2024
Soneva Fushi, Maldives
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates
04-06 Feb 2025
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates

Latest news

Research finds American men exercise more for libido and sexual endurance than women

Peloton has released a new research study of 4,000 US consumers
Ninety three per cent of those questioned said they're motivated to exercise to improve their mental health
Younger generations are more likely to work out in gyms, while older generations prefer outdoors
More than 40 per cent would consider using an AI-powered personalisation and biometric measurement tool

American men are more than twice as likely as women to increase exercise frequency in order to increase libido (20 per cent vs 10 per cent,) as well as their sexual endurance (23 per cent vs 10 per cent), according to a new research report from Peloton.

Peloton, conducted the online survey in September and questioned just over 4,000 Americans of different ethnicities to understand their challenges and motivators to exercise.

Ninety three per cent of those questioned said they're motivated to exercise to improve their mental health – including better sleep and mood, decreased stress, improved focus and concentration. Gen Z – which has particularly suffered with loneliness since the start of the pandemic – finds this aspect of exercise especially important.

The prospect of better physical health is still important, with 90 per cent saying this was a key motivation. Data shows that getting fit makes people feel better mentally, which in turn makes them feel better physically.

Fitness happens in multiple locations, with Peloton finding home is the most popular on average (51 per cent), followed by the gym and studios (48 per cent), outdoors (39 per cent) and sports (8 per cent), although these are cumulative results and the report says the majority of people do all of them to varying degrees.

Digging into the numbers, the report shows younger generations of US consumers are more likely to work out in gyms (58 per cent of Gen Z and 42 per cent of Millennials vs 29 per cent of Gen X and 16 per cent of Baby Boomers) or at home (45 per cent of Gen Z and 43 per cent of Millennials vs 39 per cent of Gen X and 24 per cent of Baby Boomers), while older generations are more likely to exercise outdoors (56 per cent of Baby Boomers, 49 per cent of Gen X, and 44 per cent of Millennials vs. 29 per cent of Gen Z).

Time of day relates to age when it comes to exercise, as you would expect.

Baby Boomers, many of whom are retired or part-time working – prefer 9.00am - 11.00am. Gen X choose 5.00pm to 8.00pm, Millennials before and after work – ie before 9.00am and then 5.00pm - 8.00pm and Gen Z like their lie-in, so choose 5.00pm to 8.00pm.

It seems the pandemic habit of taking a walk has endured, with 65 per cent, across all generations, reporting they incorporate walking into their routines.

More than half (54 per cent) said they feel overwhelmed by the amount of fitness information available, which can lead to confusion. The younger generations are more likely than Gen X and boomers to turn to social media (47 per cent of Gen Z; 44 per cent of Gen Y) while 36 per cent of respondents still turn to family and friends first.

Those who exercise less frequently are most likely to feel inundated.

Thirty five per cent use tech such as apps and wearables to improve their fitness. More than 40 per cent would consider using an AI-powered personalisation and biometric measurement tool.

Looking at inclusion there are positive signs and while the report acknowledges that the US fitness industry still has work to do, 88 per cent of Black/African Americans, 88 per cent of Hispanic/Latinx and 91 per cent of White Americans believe the sector is “getting more inclusive." Peloton says this is "a positive finding that brings benefit to them and their physical and mental health, their communities and to society."

Nearly six in 10 respondents (58 per cent) believe fitness companies and brands have a responsibility to address barriers to inclusiveness, a similar percentage (65 per cent) of people feel fitness brands and companies are, in fact, listening to and taking into account the opinions and needs of “people with my background,” with younger generations agreeing more (Gen Z: 71 per cent, Millennials: 78 per cent) than older generations (Gen X: 62 per cent, Baby Boomers: 50 per cent).

Among Black/African American and Hispanic/Latinx populations, 89 per cent of Black/African American and 90 per cent of Hispanic/Latinx say they're motivated by "the promise of better physical health", while 94 per cent of Black/African American and 95 per cent Hispanic/Latinx populations say they're motivated by "the promise of better mental health".

Comparatively,  90 per cent of White Americans are motivated to engage in fitness due to physical health, while 93 per cent are motivated by mental health.

Peloton published its Q3 results last month, making it three out of four misses on its most recent Earnings Per Share (EPS) targets.

The company reported a number of -11.37 per cent for trading to Sept 2023, -16.45 per cent for trading to June 2023 and -5.80 per cent for trading to Dec 2022. Peloton beat its EPS for Q2 this year, with a 21.83 per cent result.

The next Peloton earnings call with be 7 February 2024.

Related news

Peloton relaunches its corporate offering as Peloton for Business – reveals year end financials

18 Aug 2023
Peloton, which announced a major rebrand in May is also relaunching into the B2B market ...

Peloton plans to reinvent itself as part of major rebrand

27 May 2023
Peloton has announced a major rebrand as part of a 'realignment' of its services. Announcing ...
Men are more than twice as likely as women to increase exercise frequency in order to increase libido (20 per cent against 10 per cent,) as well as their sexual endurance (23 per cent vs 10 per cent), according to a new research report from Peloton.
PTS,HAF,FIT,IND,PTS,FRN,SAB,CPW,CAS,SWC
2023/THUMB352314_727997_488638.jpg

Latest news

Empowered Brands has signed a deal with European staffless gym chain, Fit+, to be the
Speaking to HCM for its 2024-2025 Handbook, which will be out next month, PureGym managing
Leisure, lifestyle, wellness and entertainment growth investor, Imbiba, has invested in boutique gym brand, 1Rebel's
Urban Gym Group will launch PILAT3S at ClubSportive in Amsterdam next month, to create a
The American Council on Exercise has appointed Dr Cedric Bryant as its new CEO. Bryant
Sport England’s This Girl Can team has launched a new campaign, Let’s Get Out There,
Innovatise UK Ltd
Innovatise UK Ltd
Improving physical strength and fitness, mental health and confidence are the main reasons for joining
Speaking to HCM, global CEO of Lift Brands, Ty Menzies, has confirmed that the company
Planet Fitness has announced the repurchase of 314,000 shares at a rate of US$20 million.
Xponential Fitness today indefinitely suspended founder and CEO, Anthony Geisler, saying it had been notified
Fast Fitness Japan, master franchisee of Anytime Fitness in Japan, has acquired Eighty-8 Health &
Xplor Technologies has unveiled a financing solution for small businesses, which aims to counter the
Elevate
Elevate
In the dynamic world of indoor cycling, Schwinn has consistently been at the forefront of
HoloBike, a holographic training bike that simulates trail rides in lifelike 3D, is aiming to
Peloton Interactive Inc is believed to be working to get its costs under control in
Equinox, has teamed up with health platform, Function Health, to offer 100 comprehensive laboratory tests,
Having good levels of cardiorespiratory fitness cuts disease and premature death by 11 to 17
US gym chain, Crunch Fitness, has bolstered its global expansion plans with the appointment of
Active Oxfordshire has received £1.3 million to tackle inactivity and inequality and launch a new
Alliance Leisure
Alliance Leisure
Join us at Elevate from 12-13 June in London for a special one-off live recording
Barry’s – known for its HIIT workouts combining treadmills and weights – is thought to
Consultancy and change architects, Miova, have welcomed industry veteran Mark Tweedie on board. Tweedie had
1 - 20 of 12,300
HCM promotional features
Sponsored
Coaching workshops from Keith Smith and Adam Daniel have been designed to empower your team and transform your service
HCM promotional features
Sponsored
Nuffield Health has worked with ServiceSport UK for more than ten years, ensuring the equipment in its clubs is commercially optimised
HCM promotional features
Sponsored
Operators, prepare to revolutionise the way members connect with personal trainers in your club, with the ground-breaking Brawn platform.
HCM promotional features
Sponsored
University of Sheffield Sport has opened the doors of its flagship Goodwin Sports Centre following a major refurbishment
HCM promotional features
Sponsored
D2F had updated its brand styling to keep pace with business growth. MD, John Lofting and operations director, Matt Aynsley, explain the rationale
HCM promotional features
Sponsored
GymNation is pioneering the future of fitness with software specialist Perfect Gym providing a scalable tech platform to power and sustain its growth
HCM promotional features
Sponsored
The New Keiser M3i Studio Bike brings ride data to life to engage and delight members
HCM promotional features
Sponsored
The partnership between PureGym and Belfast-based supplier BLK BOX is transforming the gym floor
HCM promotional features
Sponsored
Epassi, a provider of workplace wellness benefits, is creating a fitter and more productive workforce, one membership at a time 
HCM promotional features
HCM magazine
Speaking on the LIFTS podcast recently, Xponential Fitness CEO Anthony Geisler said participation in studio cycling is down globally. Kath Hudson decided to investigate
HCM magazine
We have a fantastic opportunity in front of us to realise our vision of a happier and healthier world
HCM magazine
Pilates is having a moment. Steph Eaves asks suppliers how they’re responding to the demand
HCM magazine
The Elevate trade show and conference comes to London next month. HCM gives the low down on what to look out for
HCM magazine
When a hefty round of investment coincided with the pandemic, the CEO of Midtown Athletic Clubs feared the company – founded by his grandfather – would go down on his watch. He talks to Kath Hudson about the pressure to keep the business afloat
HCM magazine
HCM People

Jen Holland

CEO: Edinburgh Leisure
Edinburgh Council will have a £143m budget shortfall by 2028/29 and so must find ways to become more efficient
HCM magazine
We introduced good mood messaging, communicating the idea of exercise being ‘for the feeling’
HCM magazine
The European fitness sector is beating pre-pandemic numbers according to the 11th annual European Health & Fitness Market Report 2024 from Deloitte and EuropeActive, as Karsten Hollasch reports
HCM magazine
What needs to happen to integrate physical activity with healthcare? Leaders in the sector share their thoughts
HCM magazine
Consumers’ growing love of strength training is to be welcomed, as this long-neglected modality has a renaissance, however, it’s vital we continue to make the case for cardio
HCM magazine
HCM People

Belinda Steward

MD of leisure, health and wellbeing, Places Leisure Places Leisure
We need to make it automatic that when people go to their doctor, they’re offered exercise rather than medication where appropriate
HCM magazine
Featured supplier news
Featured supplier news: Sue Anstiss' Game Changers podcast headed for Elevate 2024
Join us at Elevate from 12-13 June in London for a special one-off live recording of The Game Changers Podcast with Sue Anstiss, CEO of Fearless Women.
Featured supplier news
Featured supplier news: Group exercise complaints now a thing of the past for Reynolds Group
Complaints about group exercise have become a thing of the past for the Reynolds Group thanks to its partnership with CoverMe, a digital platform that simplifies group exercise and PT management for clubs and instructors.
Company profiles
Company profile: CET Ltd
The focus for two decades was low temperature saltwater hydrotherapy, in particular the CryoSpa Sport ...
Company profiles
Company profile: We Work Well Inc
We Work Well is a global premier hosted buyer event company, connecting high-level executives from ...
Supplier Showcase
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Innerva press release: Charity launches community wellbeing space to address health disparities in Birmingham
A charity dedicated to narrowing the gender and ethnic diversity gap in physical activity has launched a community wellbeing space aimed at extending the lives of people with some of the UK’s poorest health outcomes.
Featured press releases
Greenwich Leisure Limited press release: Oasis Beach Pool invites Bedfordians to 'Totally Tropical Beach Party' Tuesday 28 May
Oasis Beach Pool, in Bedford, officially re-opens Tuesday 28 May with a celebration for the local community.
Directory
salt therapy products
Saltability: salt therapy products
Spa software
SpaBooker: Spa software
Cryotherapy
Art of Cryo: Cryotherapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Lockers
Fitlockers: Lockers
Snowroom
TechnoAlpin SpA: Snowroom
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
08-10 Sep 2024
Wyndham® Lake Buena Vista Disney Springs™ Resort, Lake Buena Vista, United States
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
20-22 Sep 2024
Locations worldwide,
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
09-13 Oct 2024
Soneva Fushi, Maldives
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates
04-06 Feb 2025
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
The Leisure Media Company Ltd
The Leisure Media Company Ltd
Partner sites