A total of 82 per cent of local authorities in England have so far signed up to take part in the government's £140m free swimming scheme.
The initiative is a key part of plans to leave a lasting legacy from London 2012, giving people up and down the country more opportunities to get active.
In total, 291 councils are to offer free swimming to the over 60s while 211 (60 per cent) will open their pools for free to both the over 60s and those aged 16 and under.
The figures were announced by culture secretary Andy Burnham, who said: "Getting people more active is vital to the health of the nation and to tackling obesity.
"With 2012 approaching, now is the time for big ideas to help people make a change in their lifestyle. Swimming is fun and has universal appeal, and yet charges can deter people."
A total of 82 per cent of local authorities in England have so far signed up to take part in the government's £140m free swimming scheme.
Strength training is evolving,
driven by changing consumer
preferences. Julie Cramer talks
to innovators about how their
products are meeting this demand
As the entrepreneur who started Wexer, Fresh Fitness, Fitness DK and Repeat, as well as being a former elite athlete, Rasmus Ingerslev’s life looked perfect from the outside, but onthe inside it was a different story. He talks to Kath Hudson about healing old wounds
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an
on-demand personal training platform that connects the right personal trainer to the right
client in under 10 seconds.
Swim England has strengthened its sector-leading Business Solutions offer with the launch of
its Learn to Swim Growth Plan, designed to help aquatic providers unlock sustainable
programme growth.
CoverMe, the UK’s leading fitness workforce management and recruitment platform, has
partnered with Jobs In. Fitness, the specialist executive search and advisory firm for the
fitness and wellbeing sector, to give operators a single route to talent at every level –
from frontline staffing to C-suite.
A total of 82 per cent of local authorities in England have so far signed up to take part in the government's £140m free swimming scheme.
The initiative is a key part of plans to leave a lasting legacy from London 2012, giving people up and down the country more opportunities to get active.
In total, 291 councils are to offer free swimming to the over 60s while 211 (60 per cent) will open their pools for free to both the over 60s and those aged 16 and under.
The figures were announced by culture secretary Andy Burnham, who said: "Getting people more active is vital to the health of the nation and to tackling obesity.
"With 2012 approaching, now is the time for big ideas to help people make a change in their lifestyle. Swimming is fun and has universal appeal, and yet charges can deter people."
A total of 82 per cent of local authorities in England have so far signed up to take part in the government's £140m free swimming scheme.
Strength training is evolving,
driven by changing consumer
preferences. Julie Cramer talks
to innovators about how their
products are meeting this demand
As the entrepreneur who started Wexer, Fresh Fitness, Fitness DK and Repeat, as well as being a former elite athlete, Rasmus Ingerslev’s life looked perfect from the outside, but onthe inside it was a different story. He talks to Kath Hudson about healing old wounds
For every member with a tripod and a big following, there are others irritated at the way equipment is being hogged or wary they’ll be in the background on someone’s Insta feed. Do influencers offer valuable, free marketing or are they just a nuisance? Kath Hudson finds out how operators are responding
Collaborations with the medical profession and greater aspirations around wellbeing are creating a need for more experts in our sector. It’s time to reboot our thinking around the workforce
If the health service is to
survive, we must recognise
that it is a disease service
– and that wellbeing rests with
us, says the activity advocate
and healthy ageing champion.
He talks to Kate Cracknell
With corporately-owned clubs,
franchise networks, investments
and proprietary tech, Viva Leisure’s
ecosystem is redefining how
gyms scale and generate revenue.
Its CEO speaks to Kate Cracknell
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an
on-demand personal training platform that connects the right personal trainer to the right
client in under 10 seconds.
Swim England has strengthened its sector-leading Business Solutions offer with the launch of
its Learn to Swim Growth Plan, designed to help aquatic providers unlock sustainable
programme growth.
CoverMe, the UK’s leading fitness workforce management and recruitment platform, has
partnered with Jobs In. Fitness, the specialist executive search and advisory firm for the
fitness and wellbeing sector, to give operators a single route to talent at every level –
from frontline staffing to C-suite.