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Olympic opportunity
The London 2012 Olympics brings a real opportunity for pools to increase their revenue. Stay ahead of the game by talking to experts from the ASA.
Find out how to increase revenue by up to 50% through the new "Swimmer’s Journey". Maximise the effectiveness of your learn to swim programmes through the latest developments, including the new ASA Adult Learn to Swim programme.
Benefit from free highly skilled teachers and coaches through the ASA’s IoS Aquatics apprenticeship programme. Get advice on pool programming, customer service and marketing that can transform your pool environment.
Latest news
Total Fitness has released new research revealing how the expectations and motivations of








































