Forbes Travel Guide (FTG), a global authority on luxury hospitality, has appointed wellness music company Myndstream as its official audio partner, adding the brand to its prestigious collection of Brand Officials.

Brand Officials are a group of trusted suppliers hand-selected by FTG to represent some of the very best products and services in the luxury hospitality industry.

Each brand is carefully vetted by FTG to ensure it meets the high standards expected at its Recommended, Four-Star and Five-Star properties worldwide.

As the first music provider to join this exclusive group, Myndstream is recognised alongside established wellness brands such as Gharieni, Frette and Biologique Recherche.

The Brand Officials programme was created by FTG to help hospitality operators and businesses select quality partners that enhance the guest experience, streamlining their search for premium products and services in a crowded market.

“The luxury hospitality industry is constantly evolving and discerning travellers are seeking new immersive experiences that go beyond the traditional definitions of luxury,” said Hermann Elger, CEO of FTG.

“Myndstream is leading this new wave of immersive wellness, recognising the profound impact of sound in shaping a guest's emotional connection with a property or brand. As our official audio partner, Myndstream brings innovation to sound design and raises the bar when it comes to the implementation of the guest’s audio experience across multiple luxury verticals.”

Myndstream founder, Freddie Moross, added: “This partnership recognises the often-overlooked power of audio in crafting truly unforgettable guest experiences.

“Audio has a profound effect on emotion and can completely alter how we perceive the other senses, it’s capable of deepening a guest's connection with a brand and transforming any environment.

“We’re excited to work with FTG's Star-Rated properties to unlock the potential of immersive audio and redefine the future of luxury hospitality.”