GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Precor UK
Precor UK
Precor UK
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Mindbody buys ClassPass

Mindbody has triggered the process by which it will acquire ClassPass
Founder Payal Kadakia, who will exit the business, says the deal is a milestone for a female-founded company
The deal coincides with a cash injection of US$500m into the business from global investment house Sixth Street
Josh McCarter will lead the combined business, with Fritz Lanman acting as president of ClassPass and Mindbody Marketplace
This acquisition comes at a pivotal time for the wellness industry as it continues to rebound from COVID-19 related closures
– Josh McCarter, CEO Mindbody
Credit: Mindbody

Mindbody has announced it's buying ClassPass, the consumer wellness subscription service that enables people to use a range of gyms, studios and wellness facilities for one monthly subscription.

The deal will bring two of the industry’s most prominent tech businesses together to offer both business- and consumer-facing services. They're also expected to jointly fast-track the development of their corporate wellness business.

"By leveraging the best of both companies’ technology and expertise, we'll provide studios with tools to help them grow and thrive, while also driving more consumers to their businesses,” said Josh McCarter, CEO of Mindbody. “Our companies share a singular focus on democratising wellness by bringing these experiences to more people, in more places."

The acquisition will be an all-stock deal and will integrate the two teams, with ClassPass continuing to operate its app and website and Mindbody continuing to operate its app to drive 'discovery'. ClassPass will become a brand within the Mindbody portfolio.

Following the completion of the deal, Fritz Lanman, CEO of ClassPass, will move to the role of president of ClassPass and Mindbody Marketplace and will work alongside McCarter.

ClassPass founder Payal Kadakia, who is thought to be exiting the business, said: “Our north star has always been how we can help people discover and seamlessly book soul-nurturing experiences.

“This acquisition will be a massive milestone for a female-founded company and I'm confident in the leadership of Josh McCarter and my long-time business partner Fritz Lanman to propel the business forward and continue delivering a best-in-class experience for consumers and business owners.”

In addition to the acquisition, Mindbody has also secured a US$500m investment from a group led by global investment firm Sixth Street.

Mindbody's majority investor and partner, Vista Equity Partners, will retain its involvement, while the new top team will see the addition of board members from ClassPass investors L Catterton and Temasek.

Recent research from both companies shows consumers are getting back to in-person health and wellbeing experiences, with nearly eighty per cent of consumers reporting that wellness is more important to them than ever.

Markets that have fully reopened are registering bookings at pre-COVID levels on the Mindbody platform, while ClassPass consumer volumes are running at 110 per cent of pre-COVID volumes.

“It's been a tough 18 months for everyone," said McCarter. "This acquisition will turbocharge our recovery and also comes at a pivotal time for the wellness industry as it continues to rebound from COVID-19 related closures."

There are strong synergies between the two businesses, says McCarter, with less than a third of customers being shared, creating opportunities for cross-selling. "Mindbody locations will feed into the ClassPass app," he told Fit Tech, "improving the consumer experience, while also driving bookings for wellness businesses on the Mindbody platform."

“The ClassPass network includes many businesses already working with Mindbody. By combining our respective operations, we will create more seamless integrations and unlock new revenue opportunities for business owners using both services," said Lanman.

“For consumers using our marketplace and professionals enrolled in the ClassPass Corporate Program, our goal is to create greater choice and flexibility in the experiences they can book.”

In terms of global trading, ClassPass is currently active in 30 countries, with Mindbody in eight. The deal is expected to ramp up Mindbody's international expansion.

About Mindbody

Best known for its SaaS platform that powers wellness businesses globally, Mindbody has remained focused on its mission to "help people lead happier, healthier lives by connecting the world to wellness".

The company acquired software house Booker and its SpaBooker system – originally founded by SpaFinder – in 2018.

Major milestones for Mindbody have included the creation of an integrated virtual platform, marketing automation tools and the introduction of Mindbody Capital, a product that gives small business owners access to finance to help them invest in and grow their business.

About ClassPassClassPass offers data-driven, machine learning-based SmartTools to help operators manage excess inventory and market unsold time at revenue-maximised prices.

The company says studios on ClassPass typically experience a 30 per cent increase in reservation volume and a 15-20 per cent increase in revenue using SmartTools.

ClassPass also says fifty per cent of its members are new to boutique fitness, while eighty per cent visit a new studio for the first time using the platform.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Mindbody has announced it's buying ClassPass, the consumer wellness subscription service which enables people to use a range of gyms, studios and wellness facilities for one monthly subscription.
PTS,HAF,FIT,IND,SAB,CPW,CAS,TEC
2021/THUMB348594_673165_190484.jpg
Latest News
Boxx has launched a new generation punch bag and smart punch trackers that work with ...
Latest News
The Global Wellness Institute (GWI) and BBC Storyworks have struck up a partnership to create ...
Latest News
The global wellness economy will grow by 9.9 per cent annually and reach US$7trn by ...
Latest News
Inclusive Fitness Boston, a health club created specifically for those with disabilities and their families, ...
Latest News
The Women in Fitness Association (WIFA), is partnering with Sport Alliance to undertake a survey ...
Latest News
Location and cost are the top considerations for consumers when it comes to choosing a ...
Latest News
Increases in COVID-19 cases across Europe are forcing governments to introduce restrictions, which is having ...
Latest News
Exercise has been found to increase levels of endocannabinoids – cannabis-like substances produced by the ...
HCM Magazine
Debate
Can partnerships and affiliations with less obvious companies, such as fast food brands, help the industry tap into a new demographic, or is the potential for them to compromise our reputation too big a risk to take? asks Abi Harris
HCM Magazine
Sponsored
Technogym’s Biocircuit offers a range of time-controlled and time-free circuits using the Biostrength line, with its Biodrive AI technology, delivering customised workouts
HCM Magazine
Promotion
A new app called Trakk, from Pulse Fitness, promises triple benefits to operators, says Chris Johnson
HCM Magazine
Sponsored
Life Fitness is introducing a new range of Hammer Strength anaerobic equipment to complement its legendary strength training range
HCM Magazine
New opening
Armah Sports has revealed the first B_fit health club – a smart club concept that’s gearing up for the Metaverse with AI, VR, Amazon Alexa and the Internet of Things, as Tom Walker reports
HCM Magazine
HCM People
It makes services and tech more accessible and affordable for wellness professionals
HCM Magazine
HCM People
IHRSA is now on a mission to bring the global industry together
HCM Magazine
HCM magazine
I feel really punchy about the future of the fitness industry, and really proud to serve it
HCM magazine
With their dark vibe, pumping music and kit that needs adjusting, indoor cycling classes can be intimidating to the uninitiated. Steph Eaves asks suppliers for their tips on how to encourage beginners into the cycling studio – and keep them coming back
HCM magazine
Which messaging is most effective at inspiring people to get active and why? Researchers at the University of Waterloo in Canada set out to find out, as Tom Walker reports
Opinion
promotion
FitnessOnDemand’s divisional vice president Uday Anumalachetty discusses what live fitness really means for clubs and their members today
Opinion: Why we need to reimagine what live fitness really means
Featured supplier news
Featured supplier news: Fives Soccer Centres debuts new ‘personal development’ concepts
Five-a-side soccer operator Fives has unveiled its inaugural Pinnacle Gym and announced the roll-out of its digital football concept, as part of the brand’s drive to bring an ethos of personal development into its centres.
Featured supplier news
Featured supplier news: 1Rebel enlists FunXtion to elevate its revolutionary, customer-driven RIG concept
A partnership with FunXtion and its MultiScreen Solution software has allowed 1Rebel to enhance its in-club experience to a much more connected and engaged level.
Featured operator news
Featured operator news: Everyone Active successfully reopens exercise referral scheme thanks to EXi partnership
Local authority leisure provider Everyone Active has reopened its essential exercise referral scheme, by joining forces with EXi, the NHS-approved exercise prescription app and data portal.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Video Gallery
Sport Alliance GmbH
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Mindbody, Inc
Company profiles
Company profile: Safe Space Lockers
We provide a full turn-key solution for clients from design and consultation, through to bespoke ...
Company profiles
Company profile: Perfect Gym Solutions S.A.
Perfect Gym currently provides fitness software solutions to customers in 55+ countries, servicing more than ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Skincare
Comfort Zone - Davines S.p.A: Skincare
Management software
Premier Software Solutions: Management software
Exercise equipment
Matrix Fitness: Exercise equipment
Architects/designers
Zynk Design Consultants: Architects/designers
trade associations
International SPA Association - iSPA: trade associations
Red Light Therapy
 Red Light Rising: Red Light Therapy
Spa software
SpaBooker: Spa software
Fitness equipment
Octane Fitness: Fitness equipment
Lockers/interior design
Fitlockers: Lockers/interior design
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

Mindbody buys ClassPass

Mindbody has triggered the process by which it will acquire ClassPass
Founder Payal Kadakia, who will exit the business, says the deal is a milestone for a female-founded company
The deal coincides with a cash injection of US$500m into the business from global investment house Sixth Street
Josh McCarter will lead the combined business, with Fritz Lanman acting as president of ClassPass and Mindbody Marketplace
This acquisition comes at a pivotal time for the wellness industry as it continues to rebound from COVID-19 related closures
– Josh McCarter, CEO Mindbody
Credit: Mindbody

Mindbody has announced it's buying ClassPass, the consumer wellness subscription service that enables people to use a range of gyms, studios and wellness facilities for one monthly subscription.

The deal will bring two of the industry’s most prominent tech businesses together to offer both business- and consumer-facing services. They're also expected to jointly fast-track the development of their corporate wellness business.

"By leveraging the best of both companies’ technology and expertise, we'll provide studios with tools to help them grow and thrive, while also driving more consumers to their businesses,” said Josh McCarter, CEO of Mindbody. “Our companies share a singular focus on democratising wellness by bringing these experiences to more people, in more places."

The acquisition will be an all-stock deal and will integrate the two teams, with ClassPass continuing to operate its app and website and Mindbody continuing to operate its app to drive 'discovery'. ClassPass will become a brand within the Mindbody portfolio.

Following the completion of the deal, Fritz Lanman, CEO of ClassPass, will move to the role of president of ClassPass and Mindbody Marketplace and will work alongside McCarter.

ClassPass founder Payal Kadakia, who is thought to be exiting the business, said: “Our north star has always been how we can help people discover and seamlessly book soul-nurturing experiences.

“This acquisition will be a massive milestone for a female-founded company and I'm confident in the leadership of Josh McCarter and my long-time business partner Fritz Lanman to propel the business forward and continue delivering a best-in-class experience for consumers and business owners.”

In addition to the acquisition, Mindbody has also secured a US$500m investment from a group led by global investment firm Sixth Street.

Mindbody's majority investor and partner, Vista Equity Partners, will retain its involvement, while the new top team will see the addition of board members from ClassPass investors L Catterton and Temasek.

Recent research from both companies shows consumers are getting back to in-person health and wellbeing experiences, with nearly eighty per cent of consumers reporting that wellness is more important to them than ever.

Markets that have fully reopened are registering bookings at pre-COVID levels on the Mindbody platform, while ClassPass consumer volumes are running at 110 per cent of pre-COVID volumes.

“It's been a tough 18 months for everyone," said McCarter. "This acquisition will turbocharge our recovery and also comes at a pivotal time for the wellness industry as it continues to rebound from COVID-19 related closures."

There are strong synergies between the two businesses, says McCarter, with less than a third of customers being shared, creating opportunities for cross-selling. "Mindbody locations will feed into the ClassPass app," he told Fit Tech, "improving the consumer experience, while also driving bookings for wellness businesses on the Mindbody platform."

“The ClassPass network includes many businesses already working with Mindbody. By combining our respective operations, we will create more seamless integrations and unlock new revenue opportunities for business owners using both services," said Lanman.

“For consumers using our marketplace and professionals enrolled in the ClassPass Corporate Program, our goal is to create greater choice and flexibility in the experiences they can book.”

In terms of global trading, ClassPass is currently active in 30 countries, with Mindbody in eight. The deal is expected to ramp up Mindbody's international expansion.

About Mindbody

Best known for its SaaS platform that powers wellness businesses globally, Mindbody has remained focused on its mission to "help people lead happier, healthier lives by connecting the world to wellness".

The company acquired software house Booker and its SpaBooker system – originally founded by SpaFinder – in 2018.

Major milestones for Mindbody have included the creation of an integrated virtual platform, marketing automation tools and the introduction of Mindbody Capital, a product that gives small business owners access to finance to help them invest in and grow their business.

About ClassPassClassPass offers data-driven, machine learning-based SmartTools to help operators manage excess inventory and market unsold time at revenue-maximised prices.

The company says studios on ClassPass typically experience a 30 per cent increase in reservation volume and a 15-20 per cent increase in revenue using SmartTools.

ClassPass also says fifty per cent of its members are new to boutique fitness, while eighty per cent visit a new studio for the first time using the platform.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Mindbody has announced it's buying ClassPass, the consumer wellness subscription service which enables people to use a range of gyms, studios and wellness facilities for one monthly subscription.
PTS,HAF,FIT,IND,SAB,CPW,CAS,TEC
2021/THUMB348594_673165_190484.jpg

News

Boxx has launched a new generation punch bag and smart punch trackers that work with
The Global Wellness Institute (GWI) and BBC Storyworks have struck up a partnership to create
The global wellness economy will grow by 9.9 per cent annually and reach US$7trn by
Inclusive Fitness Boston, a health club created specifically for those with disabilities and their families,
The Women in Fitness Association (WIFA), is partnering with Sport Alliance to undertake a survey
Location and cost are the top considerations for consumers when it comes to choosing a
Fitronics
Fitronics
Code Fitness is co-owned by Steve McClory and Luke Watson and was launched in 2013
Increases in COVID-19 cases across Europe are forcing governments to introduce restrictions, which is having
Exercise has been found to increase levels of endocannabinoids – cannabis-like substances produced by the
People suffering from mild depression should be offered exercise, mindfulness, therapy or meditation before medication,
Total Fitness plans to launch a new-style health club model, with plans already in the
Fitness operator Crunch Fitness says it's continued its recovery from lockdowns, with membership levels across
The City of Madrid could become one of the healthiest in the world if plans
FreeMotion Fitness
FreeMotion Fitness
Five-a-side soccer operator Fives has unveiled its inaugural Pinnacle Gym and announced the roll-out of
Luxury health club operator, Third Space, has opened the doors to its latest club in
A total of 22.7 million Brits – more than a third of the total population
Nuffield Health has reopened the historic Barbican health club in London, as part of ambitious
The PureGym app has been named the Health and Fitness App of the Year at
An initiative set up by the Rio Ferdinand Foundation in partnership with The Gym Group
A "significant majority" of the UK's swimming teachers and aquatic professionals feel that swimming excludes
FIBO Exhibition
FIBO Exhibition
Moving into a new era of health and wellness, Power Plate has extended their popular
The ​​Inaugural IHRSA SMART Summit has kicked off in Munich, Germany, with a focus on
Life Fitness has appointed Paul Stoneham as its new CEO, replacing Chris Clawson and effective
Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
1 - 20 of 12,095
HCM Magazine
Debate
Can partnerships and affiliations with less obvious companies, such as fast food brands, help the industry tap into a new demographic, or is the potential for them to compromise our reputation too big a risk to take? asks Abi Harris
HCM Magazine
Sponsored
Technogym’s Biocircuit offers a range of time-controlled and time-free circuits using the Biostrength line, with its Biodrive AI technology, delivering customised workouts
HCM Magazine
Promotion
A new app called Trakk, from Pulse Fitness, promises triple benefits to operators, says Chris Johnson
HCM Magazine
Sponsored
Life Fitness is introducing a new range of Hammer Strength anaerobic equipment to complement its legendary strength training range
HCM Magazine
New opening
Armah Sports has revealed the first B_fit health club – a smart club concept that’s gearing up for the Metaverse with AI, VR, Amazon Alexa and the Internet of Things, as Tom Walker reports
HCM Magazine
HCM People
It makes services and tech more accessible and affordable for wellness professionals
HCM Magazine
HCM People
IHRSA is now on a mission to bring the global industry together
HCM Magazine
HCM magazine
I feel really punchy about the future of the fitness industry, and really proud to serve it
HCM magazine
With their dark vibe, pumping music and kit that needs adjusting, indoor cycling classes can be intimidating to the uninitiated. Steph Eaves asks suppliers for their tips on how to encourage beginners into the cycling studio – and keep them coming back
HCM magazine
Which messaging is most effective at inspiring people to get active and why? Researchers at the University of Waterloo in Canada set out to find out, as Tom Walker reports
HCM magazine
We have a simplified business model, with membership starting at €35–40 a month and €1 deducted each time you visit
HCM magazine
Climate change, like COVID-19, presents challenges that won’t go away and demands both our immediate attention and collective efforts. Kath Hudson reports
HCM magazine
NICE has done a U-turn on its controversial guidelines for treating Chronic Fatigue Syndrome, saying that physical activity or therapy should not now be routinely prescribed for patients
HCM magazine
HCM People

Harry Jameson and Oli Patrick

Co-founders, Future Practice
There’s still no ‘stress resilience’ profession. We believe fitness professionals can fill that gap
HCM magazine
A US study investigating consumer attitudes to gyms, health clubs and studios reveals a new focus on wellness, as well as opportunities for operators to grow their businesses
HCM magazine
This has always been a creative, driven sector, but the pressures of the pandemic have inspired a new outpouring of creativity, leading to the emergence of new models, partnerships and concepts
HCM magazine
Opinion
promotion
FitnessOnDemand’s divisional vice president Uday Anumalachetty discusses what live fitness really means for clubs and their members today
Opinion: Why we need to reimagine what live fitness really means
Featured supplier news
Featured supplier news: Fives Soccer Centres debuts new ‘personal development’ concepts
Five-a-side soccer operator Fives has unveiled its inaugural Pinnacle Gym and announced the roll-out of its digital football concept, as part of the brand’s drive to bring an ethos of personal development into its centres.
Featured supplier news
Featured supplier news: 1Rebel enlists FunXtion to elevate its revolutionary, customer-driven RIG concept
A partnership with FunXtion and its MultiScreen Solution software has allowed 1Rebel to enhance its in-club experience to a much more connected and engaged level.
Featured operator news
Featured operator news: Everyone Active successfully reopens exercise referral scheme thanks to EXi partnership
Local authority leisure provider Everyone Active has reopened its essential exercise referral scheme, by joining forces with EXi, the NHS-approved exercise prescription app and data portal.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Video Gallery
Sport Alliance GmbH
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Mindbody, Inc
Company profiles
Company profile: Safe Space Lockers
We provide a full turn-key solution for clients from design and consultation, through to bespoke ...
Company profiles
Company profile: Perfect Gym Solutions S.A.
Perfect Gym currently provides fitness software solutions to customers in 55+ countries, servicing more than ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Skincare
Comfort Zone - Davines S.p.A: Skincare
Management software
Premier Software Solutions: Management software
Exercise equipment
Matrix Fitness: Exercise equipment
Architects/designers
Zynk Design Consultants: Architects/designers
trade associations
International SPA Association - iSPA: trade associations
Red Light Therapy
 Red Light Rising: Red Light Therapy
Spa software
SpaBooker: Spa software
Fitness equipment
Octane Fitness: Fitness equipment
Lockers/interior design
Fitlockers: Lockers/interior design
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
Precor UK
Precor UK
Partner sites