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Technogym
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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Life Fitness names Danny Oliver UK country manager

Life Fitness has secured the services of former D2F Fitness managing director Danny Oliver, who joins the equipment giant as UK country manager.

Oliver will be responsible for all aspects of the UK business and will report to Frank van de Ven, Life Fitness vice president international.

Oliver arrives from D2F, having spent more than half of his 20-year fitness industry career at the equipment supplier, rising from sales director to the helm of the company. Prior to this, he held sales roles with Escape Fitness and Nautilus Fitness UK.

“The Life Fitness commercial fitness business has grown exponentially in the past year with the additions of Cybex, SCIFIT and InMovement to the existing Life Fitness and Hammer Strength brands so this role presents a fantastic opportunity to build our business across all sectors in the UK,” said Oliver.

“I’m looking forward to developing our innovative product and service offering further and ensuring Life Fitness maintains its leading position in the UK marketplace.”

Oliver succeeds Jason Worthy, who is taking the new role of managing director Cybex International and Focused Growth, to support the integration of fitness supplier Cybex International within the Brunswick Corporation’s family of brands, following the US$195m (€179m, £138m) acquisition at the start of this year.

Worthy, who at the start of 2016 was promoted to the role of managing director EMEA Direct Markets, continues his ascent through the company. In his new role he will also oversee SCIFIT International and Technology support across the International Sales Business Unit (ISBU) and will continue to report to Frank van de Ven. Under the new structure, Steve Wright, ISBU sales director SCIFIT, will now report to Jason.

Commenting on the new Life Fitness line-up, van de Ven said: “Danny has a sound understanding of the sector so he is fully equipped to face the business challenges ahead and grow the strong partnerships we have made with our UK customers.

“This latest organisational change ensures we continue to build upon the strong performance of the Life Fitness UK team and our international structure supports more effectively our Focussed Growth strategy and acquisition integration, both current and future.”

If you would like to get each issue of HCM magazine sent direct to you for FREE, plus the weekly HCM ezine, sign up now!
Life Fitness has secured the services of former D2F Fitness managing director Danny Oliver, who joins the equipment giant as UK country manager.
HAF,FIT,IND,PHR
THUMB10938_402221.jpg
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News

Life Fitness names Danny Oliver UK country manager

Life Fitness has secured the services of former D2F Fitness managing director Danny Oliver, who joins the equipment giant as UK country manager.

Oliver will be responsible for all aspects of the UK business and will report to Frank van de Ven, Life Fitness vice president international.

Oliver arrives from D2F, having spent more than half of his 20-year fitness industry career at the equipment supplier, rising from sales director to the helm of the company. Prior to this, he held sales roles with Escape Fitness and Nautilus Fitness UK.

“The Life Fitness commercial fitness business has grown exponentially in the past year with the additions of Cybex, SCIFIT and InMovement to the existing Life Fitness and Hammer Strength brands so this role presents a fantastic opportunity to build our business across all sectors in the UK,” said Oliver.

“I’m looking forward to developing our innovative product and service offering further and ensuring Life Fitness maintains its leading position in the UK marketplace.”

Oliver succeeds Jason Worthy, who is taking the new role of managing director Cybex International and Focused Growth, to support the integration of fitness supplier Cybex International within the Brunswick Corporation’s family of brands, following the US$195m (€179m, £138m) acquisition at the start of this year.

Worthy, who at the start of 2016 was promoted to the role of managing director EMEA Direct Markets, continues his ascent through the company. In his new role he will also oversee SCIFIT International and Technology support across the International Sales Business Unit (ISBU) and will continue to report to Frank van de Ven. Under the new structure, Steve Wright, ISBU sales director SCIFIT, will now report to Jason.

Commenting on the new Life Fitness line-up, van de Ven said: “Danny has a sound understanding of the sector so he is fully equipped to face the business challenges ahead and grow the strong partnerships we have made with our UK customers.

“This latest organisational change ensures we continue to build upon the strong performance of the Life Fitness UK team and our international structure supports more effectively our Focussed Growth strategy and acquisition integration, both current and future.”

If you would like to get each issue of HCM magazine sent direct to you for FREE, plus the weekly HCM ezine, sign up now!
Life Fitness has secured the services of former D2F Fitness managing director Danny Oliver, who joins the equipment giant as UK country manager.
HAF,FIT,IND,PHR
THUMB10938_402221.jpg

News

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PureGym's operations in Europe have helped the business through the UK lockdown, according to CEO
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Industry body ukactive has launched an Independent Operators' Steering Group, catering for members who run
The UK's fitness industry can finally get back to business on Saturday 25 July, following
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EMD UK
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SIBEC
SIBEC
1 - 15 of 11,511
Features
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ukactive, 4global and partners have modelled the likely recovery from the lockdown. Ed Hubbard outlines the numbers
Features
Staff welfare
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Aaron Smith

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Featured supplier: Let's get restarted: Physical Company offers advice on keeping gym members safe
As countries around the world gear up to relax their lockdown rules, there remains a question mark over gyms and studios, which in many markets will be one of the last sectors to be given the green light.
Featured supplier news
Featured supplier: EGYM presents Corona Gym Solution, for the successful re-opening of fitness studios
Finally, the time has come: fitness and health facilities around the globe are gradually resuming operations.
Video Gallery
Technogym mywellness app
Technogym
Improve your training experience. All your data in a single app. Read more
More videos:
Company profiles
Company profile: FunXtion International BV
Unlock your club’s digital potential with the FunXtion Platform. Deliver engaging and immersive digital fitness ...
Company profiles
Company profile: Wattbike
Wattbike is the creator of the world’s most advanced and innovative indoor bikes, developed in ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Trade associations
International SPA Association - iSPA: Trade associations
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Fitness equipment
Stages Cycling: Fitness equipment
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Exercise equipment
EXF Fitness Equipment: Exercise equipment
Locking solutions
Monster Padlocks: Locking solutions
Fitness Software
FunXtion International BV: Fitness Software
Wearable technology solutions
MyZone: Wearable technology solutions
Spa software
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Property & Tenders
Greywell, Hampshire
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