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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Innovate or die, warns fitness analyst David Minton

Leisure industry analyst David Minton has warned that fitness businesses must take heed of technological advances and future-proof their business, or risk being wiped out entirely.

In a blog post published ahead of the ongoing SIBEC conference in Spain, the Leisure Database Company director highlighted how most major businesses have set up ‘disruption’ teams looking at how new technology can change the face of delivery. Failure to do so, he says, means businesses risk seeing their value washed away by technological sea changes.

Minton cited the example of Weight Watchers, which this year saw its stock drop 92 per cent from its all-time, as weight loss apps and Youtube videos have eaten away at the company’s core offering.

Highlighting the rise of third-party booking platforms such as Uber, Airbnb and the fitness-focused ClassPass, Minton points out that these companies have succeeded by “developing a business plan which bypasses the industry and its providers and goes direct to the consumer.”

Minton calls for fitness businesses to open up their data platforms and give access to application program interfaces (APIs), so that developers can create new ways to bring fitness experiences to the consumer while involving the industry. He concedes this will require firms to to become more transparent with their business models, but says “that’s no bad thing” when it comes to working together for the sake of the industry.

“In 2016 we need a new organisation fighting for and concentrating on the fitness industry,” writes Minton. “If we don’t, then aggregators, bloggers, unboxing channels, trackers, wearables and an app for everything will win over the consumer.”

Minton’s words echo the thoughts of Les Mills UK chief executive Martin Franklin and global markets COO Keith Burnet, who recently told Health Club Management that a reluctance to ‘get digital’ and re-engineer a business towards innovation and experiences can prove fatal.

“It’s scary to think that a business can fall away so quickly, but these are the dangers if you fail to embrace digital,” said Burnet.

Leisure industry analyst David Minton has warned that fitness businesses must take heed of technological advances and future-proof their business, or risk being wiped out entirely.
HAF,FIT,IND,PHR,TEC
479953_384189.jpg
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News

Innovate or die, warns fitness analyst David Minton

Leisure industry analyst David Minton has warned that fitness businesses must take heed of technological advances and future-proof their business, or risk being wiped out entirely.

In a blog post published ahead of the ongoing SIBEC conference in Spain, the Leisure Database Company director highlighted how most major businesses have set up ‘disruption’ teams looking at how new technology can change the face of delivery. Failure to do so, he says, means businesses risk seeing their value washed away by technological sea changes.

Minton cited the example of Weight Watchers, which this year saw its stock drop 92 per cent from its all-time, as weight loss apps and Youtube videos have eaten away at the company’s core offering.

Highlighting the rise of third-party booking platforms such as Uber, Airbnb and the fitness-focused ClassPass, Minton points out that these companies have succeeded by “developing a business plan which bypasses the industry and its providers and goes direct to the consumer.”

Minton calls for fitness businesses to open up their data platforms and give access to application program interfaces (APIs), so that developers can create new ways to bring fitness experiences to the consumer while involving the industry. He concedes this will require firms to to become more transparent with their business models, but says “that’s no bad thing” when it comes to working together for the sake of the industry.

“In 2016 we need a new organisation fighting for and concentrating on the fitness industry,” writes Minton. “If we don’t, then aggregators, bloggers, unboxing channels, trackers, wearables and an app for everything will win over the consumer.”

Minton’s words echo the thoughts of Les Mills UK chief executive Martin Franklin and global markets COO Keith Burnet, who recently told Health Club Management that a reluctance to ‘get digital’ and re-engineer a business towards innovation and experiences can prove fatal.

“It’s scary to think that a business can fall away so quickly, but these are the dangers if you fail to embrace digital,” said Burnet.

Leisure industry analyst David Minton has warned that fitness businesses must take heed of technological advances and future-proof their business, or risk being wiped out entirely.
HAF,FIT,IND,PHR,TEC
479953_384189.jpg

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Featured supplier news: Focus on health to attract and retain new members in 2022
The ‘health seeker’ is a term being used a lot within fitness right now, as recent surveys have shown.
Featured supplier news
Featured supplier news: Quoox lowers the barrier-to-entry for its flagship CRM system
Known for its innovation and for providing one of the most comprehensive gym and fitness facility software management products on the market, Quoox is causing a stir with its new pricing model.
Featured operator news
Featured operator news: Innovative experience TAGactive launched at Everyone Active
Everyone Active opened its first TAGactive Arena at Lammas Leisure Centre on Bank Holiday Monday, January 3.
Featured operator news
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Company profiles
Company profile: Freemotion Fitness
With science and innovation at its core, Freemotion questions how we work out and then ...
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With an award-winning portfolio of over 450 pieces of cutting-edge, premium fitness equipment, Pulse Fitness ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Salt therapy products
Saltability: Salt therapy products
Architects/designers
Zynk Design Consultants: Architects/designers
Skincare
Comfort Zone - Davines S.p.A: Skincare
Wearable technology solutions
MyZone: Wearable technology solutions
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
trade associations
International SPA Association - iSPA: trade associations
Management software
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Exercise equipment
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Property & Tenders
Bilborough, Nottingham
Bilborough College
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Welwyn Garden City
Welwyn Hatfield Borough Council
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Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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