Immotion VR has announced a new partnership with Ultrahaptics and Fallen Planet Studios (FPS) that will see the opening of a brand new immersive virtual reality experience at its Cabot Circus experience centre in Bristol, UK.

Called Affected: The Visit, the experience is based on FPS' VR game Affected: The Manor and combines immersive virtual reality with haptic technology, a combination that is designed to level up immersive entertainment as well as truly immerse guests in the experience.

Guests enter a virtual haunted house and experience a number of surprising events that have been augmented with mid air haptic sensations.

Tom Carter, CTO and co-founder of Ultrahaptics, said: "This collaboration provides an opportunity to showcase UK companies and what they have to offer the growing virtual reality market. We can't wait to share it with our home audience."

Arek Antoniak, head of Retail Operations at Immotion VR, said: "Immotion VR sits at the very heart of VR innovation and customer experience. This collaboration very much follows our ethos of 'daring to imagine', and we can't wait to bring this exciting development to the people of Bristol."

Alex Moretti, CEO of FPS, added: "Immersion is key to the VR experiences that FPS creates, by implementing Ultrahaptics' mid-air technology we are able to deepen that level of immersion to new levels, without saddling the user with additional hardware for them to navigate. This combines to create a compelling out-of-home experience that really has to be felt to be believed."