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News

Fitness First puts identical twins to the test with BioScore experiment

Fitness First has made waves across the internet with a new campaign promoting its BioScore health and fitness assessment.

The video, which has racked up close a million views so far across Facebook and YouTube, invites five pairs of identical twins to determine if their biological age matches their actual age. The experiment follow previous research on identical twins in Finland, which concluded that lifestyle plays a far more important role in health and biological age than DNA.

BioScore – which comprises health, fitness and lifestyle assessments – is now included within Fitness First’s BodyFirst and BodyFirst+ induction packages and forms part of the chain’s ongoing investment in unlocking the secrets to motivation.

After being put through their paces in the video (see below) the twins are shocked to discover how lifestyle choices have impacted on their biological age.

• Ruth and Cat (aged 29) discovered their biological ages were three and two years older than their real ages due to a hectic and stressful life in a band and other lifestyle factors, such as their social drinking habits and the fact that Ruth is a smoker.

• Zoe and Gail (aged 63) got a pleasant surprise when it was revealed their biological ages were actually eight and seven years younger than their real ages. The twins are both committed to maintaining a healthy lifestyle, having modelled for much of their lives and both being awarded the title of Miss Great Britain and Miss England which appears to have had a positive long term impact on their biological ages.

• Neshah and Nyah (aged 25) saw mixed results with Neshah slightly younger than her real age, with her biological age coming in at 24.5 years, while Nyah saw the impact of an unhealthy diet and lifestyle on her age, coming in at 27.5 years.

• Jonathan and Edward (aged 35) were disappointed to find their fitness ages were not younger than their real ages, coming in at 35 and 37. Though regular gym goers, the assessment revealed the twins often focus on set routines and BioScore highlighted that in cardio fitness for example, there are improvements that could be made.

• Brett and Scott (aged 22) found themselves taken back to their teens with their biological scores, which were 16 and 17.5 years old. Living a healthy lifestyle of keeping fit and not drinking or smoking helped the twins bring down the years.

David Jones, marketing director at Fitness First said: “The real benefit of BioScore isn’t just that it highlights the specific areas people need to work on in order to improve their biological age, but also that it encourages people to act immediately on these improvements.

“Unlike fitness or health recommendations that offer long term or non-specific benefits as an incentive, such as “helping you live longer”, the BioScore assessment gives immediate impetus to take action e.g. improve your biological age by three years or five years by taking the following specific steps.”

See how the twins fared (VIDEO)

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Fitness First has made waves across the internet with a new campaign promoting its BioScore health and fitness assessment.
HAF,FIT,IND,SAM
THUMB8703_461966.jpg
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Click on a catalogue to view it online
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News

Fitness First puts identical twins to the test with BioScore experiment

Fitness First has made waves across the internet with a new campaign promoting its BioScore health and fitness assessment.

The video, which has racked up close a million views so far across Facebook and YouTube, invites five pairs of identical twins to determine if their biological age matches their actual age. The experiment follow previous research on identical twins in Finland, which concluded that lifestyle plays a far more important role in health and biological age than DNA.

BioScore – which comprises health, fitness and lifestyle assessments – is now included within Fitness First’s BodyFirst and BodyFirst+ induction packages and forms part of the chain’s ongoing investment in unlocking the secrets to motivation.

After being put through their paces in the video (see below) the twins are shocked to discover how lifestyle choices have impacted on their biological age.

• Ruth and Cat (aged 29) discovered their biological ages were three and two years older than their real ages due to a hectic and stressful life in a band and other lifestyle factors, such as their social drinking habits and the fact that Ruth is a smoker.

• Zoe and Gail (aged 63) got a pleasant surprise when it was revealed their biological ages were actually eight and seven years younger than their real ages. The twins are both committed to maintaining a healthy lifestyle, having modelled for much of their lives and both being awarded the title of Miss Great Britain and Miss England which appears to have had a positive long term impact on their biological ages.

• Neshah and Nyah (aged 25) saw mixed results with Neshah slightly younger than her real age, with her biological age coming in at 24.5 years, while Nyah saw the impact of an unhealthy diet and lifestyle on her age, coming in at 27.5 years.

• Jonathan and Edward (aged 35) were disappointed to find their fitness ages were not younger than their real ages, coming in at 35 and 37. Though regular gym goers, the assessment revealed the twins often focus on set routines and BioScore highlighted that in cardio fitness for example, there are improvements that could be made.

• Brett and Scott (aged 22) found themselves taken back to their teens with their biological scores, which were 16 and 17.5 years old. Living a healthy lifestyle of keeping fit and not drinking or smoking helped the twins bring down the years.

David Jones, marketing director at Fitness First said: “The real benefit of BioScore isn’t just that it highlights the specific areas people need to work on in order to improve their biological age, but also that it encourages people to act immediately on these improvements.

“Unlike fitness or health recommendations that offer long term or non-specific benefits as an incentive, such as “helping you live longer”, the BioScore assessment gives immediate impetus to take action e.g. improve your biological age by three years or five years by taking the following specific steps.”

See how the twins fared (VIDEO)

Sign up for FREE ezines & magazines
Fitness First has made waves across the internet with a new campaign promoting its BioScore health and fitness assessment.
HAF,FIT,IND,SAM
THUMB8703_461966.jpg

News

Public Health England (PHE) and the Centre for Ageing Better (CAB) have set out their
Physical activity bodies ukactive and EuropeActive have agreed to strengthen their partnership in the event
The first-ever FIBO Southeast Asia fitness event will be held in Singapore next year. Taking
Cancer survivors should undertake a minimum of 90 minutes of aerobic and resistance training each
Thrive Global, the wellness and behaviour change tech firm founded by Arianna Huffington, has acquired
Regular exercise is highly beneficial for all patients with cardiovascular disease regardless of age. A
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FitNation, the new premier event about innovation in the fitness industry, will kick-off in Amsterdam
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Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Join FitNation - the new fitness congress about innovation
FitNation, the new premier event about innovation in the fitness industry, will kick-off in Amsterdam on 4 October.
Featured supplier news
Featured supplier: Eleiko makes deadlifting more accessible with the Öppen Deadlift Bar
Eleiko, a Swedish weightlifting equipment specialist, is reinforcing its position in the strength and fitness market with the launch of the Öppen Deadlift Bar,
Opinion
promotion
As an industry, we still underestimate the power of a truly varied fitness regime - and the growing appetite for it, especially among emerging customer segments.
Opinion: Collaboration vs aggregation - what’s the difference?
An ever-increasing number of Brits are engaging in sporting events, setting themselves goals and looking to increase their fitness levels....
Opinion: Dr Crionna Tobin on nutritional training for PTs and fitness experts
Company profiles
Company profile: Pavigym
PAVIGYM is the premier innovator of flooring and interactive solutions for the global fitness industry....
Company profiles
Company profile: EZ-Runner Systems Ltd
With over 600 clients worldwide in Spa, Golf, Health Club, Hotel and Kids Play Leisure, ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Locking solutions
Ojmar: Locking solutions
Governing body
EMD UK: Governing body
Member access schemes
Move GB: Member access schemes
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Direct debit solutions
Debit Finance Collections: Direct debit solutions
Skincare
Sothys: Skincare
Fitness equipment
Healthcheck Services Ltd: Fitness equipment
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Professional services
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Trade associations
International SPA Association - iSPA: Trade associations
Property & Tenders
Kirklees Active Leisure
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Diary dates
28-30 Oct 2019
Hotel Royal Savoy, Lausanne, Switzerland
Diary dates
30-31 Oct 2019
NEC, Birmingham, United Kingdom
Diary dates
05-08 Nov 2019
Koelnmesse, Cologne, Germany
Diary dates
21-22 Nov 2019
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Diary dates
29 Nov 2019
The King’s Fund, London, United Kingdom
Diary dates
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Holiday Inn San Francisco-Golden Gateway, San Francisco, United States
Diary dates
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Diary dates
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ExCeL London, London, United Kingdom
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