Core/Stairmaster
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Health Club Management

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Health Club Management

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Fitness First puts identical twins to the test with BioScore experiment

Fitness First has made waves across the internet with a new campaign promoting its BioScore health and fitness assessment.

The video, which has racked up close a million views so far across Facebook and YouTube, invites five pairs of identical twins to determine if their biological age matches their actual age. The experiment follow previous research on identical twins in Finland, which concluded that lifestyle plays a far more important role in health and biological age than DNA.

BioScore – which comprises health, fitness and lifestyle assessments – is now included within Fitness First’s BodyFirst and BodyFirst+ induction packages and forms part of the chain’s ongoing investment in unlocking the secrets to motivation.

After being put through their paces in the video (see below) the twins are shocked to discover how lifestyle choices have impacted on their biological age.

• Ruth and Cat (aged 29) discovered their biological ages were three and two years older than their real ages due to a hectic and stressful life in a band and other lifestyle factors, such as their social drinking habits and the fact that Ruth is a smoker.

• Zoe and Gail (aged 63) got a pleasant surprise when it was revealed their biological ages were actually eight and seven years younger than their real ages. The twins are both committed to maintaining a healthy lifestyle, having modelled for much of their lives and both being awarded the title of Miss Great Britain and Miss England which appears to have had a positive long term impact on their biological ages.

• Neshah and Nyah (aged 25) saw mixed results with Neshah slightly younger than her real age, with her biological age coming in at 24.5 years, while Nyah saw the impact of an unhealthy diet and lifestyle on her age, coming in at 27.5 years.

• Jonathan and Edward (aged 35) were disappointed to find their fitness ages were not younger than their real ages, coming in at 35 and 37. Though regular gym goers, the assessment revealed the twins often focus on set routines and BioScore highlighted that in cardio fitness for example, there are improvements that could be made.

• Brett and Scott (aged 22) found themselves taken back to their teens with their biological scores, which were 16 and 17.5 years old. Living a healthy lifestyle of keeping fit and not drinking or smoking helped the twins bring down the years.

David Jones, marketing director at Fitness First said: “The real benefit of BioScore isn’t just that it highlights the specific areas people need to work on in order to improve their biological age, but also that it encourages people to act immediately on these improvements.

“Unlike fitness or health recommendations that offer long term or non-specific benefits as an incentive, such as “helping you live longer”, the BioScore assessment gives immediate impetus to take action e.g. improve your biological age by three years or five years by taking the following specific steps.”

See how the twins fared (VIDEO)

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Fitness First has made waves across the internet with a new campaign promoting its BioScore health and fitness assessment.
HAF,FIT,IND,SAM
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News

Fitness First puts identical twins to the test with BioScore experiment

Fitness First has made waves across the internet with a new campaign promoting its BioScore health and fitness assessment.

The video, which has racked up close a million views so far across Facebook and YouTube, invites five pairs of identical twins to determine if their biological age matches their actual age. The experiment follow previous research on identical twins in Finland, which concluded that lifestyle plays a far more important role in health and biological age than DNA.

BioScore – which comprises health, fitness and lifestyle assessments – is now included within Fitness First’s BodyFirst and BodyFirst+ induction packages and forms part of the chain’s ongoing investment in unlocking the secrets to motivation.

After being put through their paces in the video (see below) the twins are shocked to discover how lifestyle choices have impacted on their biological age.

• Ruth and Cat (aged 29) discovered their biological ages were three and two years older than their real ages due to a hectic and stressful life in a band and other lifestyle factors, such as their social drinking habits and the fact that Ruth is a smoker.

• Zoe and Gail (aged 63) got a pleasant surprise when it was revealed their biological ages were actually eight and seven years younger than their real ages. The twins are both committed to maintaining a healthy lifestyle, having modelled for much of their lives and both being awarded the title of Miss Great Britain and Miss England which appears to have had a positive long term impact on their biological ages.

• Neshah and Nyah (aged 25) saw mixed results with Neshah slightly younger than her real age, with her biological age coming in at 24.5 years, while Nyah saw the impact of an unhealthy diet and lifestyle on her age, coming in at 27.5 years.

• Jonathan and Edward (aged 35) were disappointed to find their fitness ages were not younger than their real ages, coming in at 35 and 37. Though regular gym goers, the assessment revealed the twins often focus on set routines and BioScore highlighted that in cardio fitness for example, there are improvements that could be made.

• Brett and Scott (aged 22) found themselves taken back to their teens with their biological scores, which were 16 and 17.5 years old. Living a healthy lifestyle of keeping fit and not drinking or smoking helped the twins bring down the years.

David Jones, marketing director at Fitness First said: “The real benefit of BioScore isn’t just that it highlights the specific areas people need to work on in order to improve their biological age, but also that it encourages people to act immediately on these improvements.

“Unlike fitness or health recommendations that offer long term or non-specific benefits as an incentive, such as “helping you live longer”, the BioScore assessment gives immediate impetus to take action e.g. improve your biological age by three years or five years by taking the following specific steps.”

See how the twins fared (VIDEO)

Sign up for FREE ezines & magazines
Fitness First has made waves across the internet with a new campaign promoting its BioScore health and fitness assessment.
HAF,FIT,IND,SAM
THUMB8703_461966.jpg

News

Wellness company MYXfitness has become the latest company to launch an on-demand, at-home fitness offer,
Franchised operator Planet Fitness has unveiled plans to expand its footprint into Australia. The first
US-based climbing centre operator Brooklyn Boulders is looking to expand its boutique fitness studio concept
Disability sports charity Activity Alliance has called on political parties to commit to giving disabled
Beachbody – the global fitness brand behind Insanity and P90X – has announced that it
Boutique fitness operator 1Rebel has partnered with Technogym to develop an at-home indoor cycling platform
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The 2019 Moving Communities report highlighted that the silver pound could drive significant growth in public leisure. Operators are capitalising on this potential revenue stream, but uptake is slow. Utku Topraksevten investigates
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Because of our strong focus on community and inclusivity our members really do range from unemployed, and even homeless, to CEOs and board members of major institutions and celebrities
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Jimmy had the brilliant idea to put the logos of all of the current cycling brands in and around NYC onto a piece of paper and we handed it to the investor at the end of our presentation. Then we handed a blank piece of paper and referenced that this was the current number of cool fitness concepts in the world and how we would like the investor to help us fill that page. A day later he wrote us a cheque
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Featured supplier: Brand means business: A new era of gym equipment customisation
Jordan Fitness has long been recognised for its premium-quality gym equipment, and its wide variety of free weights, benches, functional kit, rigs and storage.
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Featured supplier: Power Plate launches new line of premium targeted vibration products
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Click on a catalogue to view it online
Directory
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Kemitron GmbH: Hydrotherapy / spa fragrances
Professional services
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Trade associations
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Member access schemes
Move GB: Member access schemes
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
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Core/Stairmaster
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