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FITNESS, HEALTH, WELLNESS

Latest news

Exclusive: Fitness First to breathe new life into BEAT concept

Fitness First is planning to push ahead with the rollout of its microgym concept BEAT, with ‘club-within-a-club’ boutiques soon to be added to a number of the chain’s London sites.

BEAT, which debuted in March 2014, is a heart-rate focused studio concept launched in response to the growing popularity of boutique studios among London gym goers. However, the inaugural BEAT boutique was closed earlier this year, casting doubt on the future of the concept.

But Health Club Management has learned that Fitness First retains broad ambitions for BEAT and is working to add the concept into its health clubs at Fenchurch Street and Bishopsgate sites this summer, plus up to four more locations by the end of the year. BEAT is currently available at Fitness First The Strand and at Fitness First London Bridge Cottons.

“We have big plans for BEAT – the member response has been excellent so it’s something we’re looking to put into more sites,” said Fitness First UK managing director Martin Seibold.

“We used the initial boutique hub at The Strand as a testing ground for BEAT and 11 other concepts which we’ve developed in-house and will be looking to utilise. Once we’d cracked the formula, we didn’t need the studio any more, so we brought BEAT over to our nearby Strand club.”

It is understood that the studio vacated by BEAT has been taken over Best’s Bootcamp – a new boutique offering from DW Sports Fitness director Scott Best, which is due to launch later this month.

The club closed at the end of last month, with BEAT sessions now being offered instead at Fitness First’s nearby club at The Strand.

Fitness First is planning to push ahead with the rollout of its microgym concept BEAT, with ‘club-within-a-club’ boutiques soon to be added to a number of the chain’s London sites.
HAF,FIT,IND,PHR
559944_479473.jpg
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Latest news

Exclusive: Fitness First to breathe new life into BEAT concept

Fitness First is planning to push ahead with the rollout of its microgym concept BEAT, with ‘club-within-a-club’ boutiques soon to be added to a number of the chain’s London sites.

BEAT, which debuted in March 2014, is a heart-rate focused studio concept launched in response to the growing popularity of boutique studios among London gym goers. However, the inaugural BEAT boutique was closed earlier this year, casting doubt on the future of the concept.

But Health Club Management has learned that Fitness First retains broad ambitions for BEAT and is working to add the concept into its health clubs at Fenchurch Street and Bishopsgate sites this summer, plus up to four more locations by the end of the year. BEAT is currently available at Fitness First The Strand and at Fitness First London Bridge Cottons.

“We have big plans for BEAT – the member response has been excellent so it’s something we’re looking to put into more sites,” said Fitness First UK managing director Martin Seibold.

“We used the initial boutique hub at The Strand as a testing ground for BEAT and 11 other concepts which we’ve developed in-house and will be looking to utilise. Once we’d cracked the formula, we didn’t need the studio any more, so we brought BEAT over to our nearby Strand club.”

It is understood that the studio vacated by BEAT has been taken over Best’s Bootcamp – a new boutique offering from DW Sports Fitness director Scott Best, which is due to launch later this month.

The club closed at the end of last month, with BEAT sessions now being offered instead at Fitness First’s nearby club at The Strand.

Fitness First is planning to push ahead with the rollout of its microgym concept BEAT, with ‘club-within-a-club’ boutiques soon to be added to a number of the chain’s London sites.
HAF,FIT,IND,PHR
559944_479473.jpg

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According to a number of recent studies, semaglutide weight-loss drugs can be effective in treating
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HCM promotional features
Sponsored
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HCM promotional features
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Coaching workshops from Keith Smith and Adam Daniel have been designed to empower your team and transform your service
HCM promotional features
Sponsored
Nuffield Health has worked with ServiceSport UK for more than ten years, ensuring the equipment in its clubs is commercially optimised
HCM promotional features
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D2F had updated its brand styling to keep pace with business growth. MD, John Lofting and operations director, Matt Aynsley, explain the rationale
HCM promotional features
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It’s time to start the conversation about pelvic health. It’s not just menopausal women who have challenges: young women and men can also experience issues they’re too embarrassed to discuss or seek help for, as Kath Hudson reports
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When people experience early life trauma it impacts their bodies and nervous systems. I became curious about how lifting weights could help them have the experience of strength
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Fuel the debate about issues across the industry and share your ideas and experiences. We’d love to hear from you: [email protected]
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Appointed president of Xponential Fitness when she was only 34, Sarah Luna attributes her career success to the grit, determination and stamina she honed as a dancer by day and Pilates teacher by night. She talks to Kath Hudson about how owning her choices has given her the resilience to take on one of the top jobs in the US fitness industry, while also raising a family
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Featured supplier news: Explosion of passion for fitness at RiminiWellness 2024 and record success for Panatta
The passion for fitness and bodybuilding reached new heights at the Panatta stands during RiminiWellness (30 May – 2 June 20204) – the largest fitness event in Italy – which this year exceeded the 100,000 visitor mark.
Company profiles
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Click on a catalogue to view it online
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Indigo Fitness Ltd press release: IndigoFitness launches groundbreaking recovery modules in collaboration with Power Plate
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Directory
Salt therapy products
Himalayan Source: Salt therapy products
Spa software
SpaBooker: Spa software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
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