Fit for Sport, the children’s activity provider, has launched a new service designed to help operators expand their children and family capability.

According to the company, the Kids Activity Management Programme (KAMP) is a tailored service that comprises business modelling to ascertain how to maximise profitability from the children and family market; OFSTED registration support; an asset audit to ensure that facility maximises its family-friendly capability; programme and activity plans; REPs-recognised training; preferred supplier listings and management consultancy.

In addition to developing a new revenue stream, or enhancing an existing one, Fit for Sport say KAMP will “enable operators to attract and retain members by exploiting their leisure options for the whole family”.

Dean Horridge, managing director and founder of Fit for Sport, said: “The government has placed children and families at the heart of its health agenda and subsequently the demand for family-orientated fitness activity has and will increase.

“KAMP will enable existing family-centric operators to enhance their offering and those who want to break into what is a very lucrative market how have access to an integrated offering which they can badge, launch and start enjoying a new revenue stream.”