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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

PROMOTION

Ensuring members return after lockdown

If your messaging mirrors your values and vision, you’ll be an important part of your customers’ return to normality.
– Marina Thomas, Sales Training Consultant for the Health and Fitness Industry

The activity industry finds itself in a position of considerable threat. Two-thirds of the world’s gyms are closed – that’s 230 million members unable to attend a fitness facility, according to data platform fitNdata.

It’s estimated the UK physical activity sector, which contributes £7.7bn to the economy annually, could lose 100,000 jobs in the next 11 weeks; current ukactive stats predict 35 per cent of gyms won’t survive.

Yet this crisis also represents opportunity. There will be a surge of potential gym users post crisis and operators should plan carefully for the rush. We explore the myths surrounding post-lockdown reopening and examine the opportunities.

Myth 1: People won’t rejoin – they’ll stick with digital activity solutions

Guidance will be essential to allay safety fears, but people will be itching to get back to the gym and to face-to-face interaction with staff.

Regular gym goers will appreciate facilities even more and some of the 85 per cent of the population who aren’t currently members may want to develop fitness journeys started online during lockdown.

See the newfound love of digital fitness as an opportunity to add something extra to membership – a free, online addition for returning members, for example, or an online-interim option, whilst customers’ confidence is increasing. If you don’t have the resource to create unique online content, Precor’s Lead Master Coach Toby Giles has created some which you can access by emailing [email protected].

Myth 2: Customers will fear for their safety

Reassure returning customers by demonstrating you’re knowledgeable and have a strategy in place, particularly around cleanliness.

All public places seem scary now. Put yourself in your customers’ shoes; what would you want from your leisure facility post lockdown? Keep communication simple and consistent and train your team, so their end goal is the same as yours. Customer confidence post lockdown will come from communications you send now.

Myth 3: People will have more important things to worry about than exercise

Something positive that’s emerged from this crisis is an intense sense of community and many selfless acts, including fitness instructors offering free use of their skills and training providers supplying free education. Providing relevant free content now will build a trusting, loyal following.

If your messaging mirrors your values and vision, you’ll be an important part of your customers’ return to normality.

Find out more information here.

For firsthand insights and useful resources, sign up to the Precor mailing list.

Sign up for FREE ezines & magazines
Do you have something to say about the health and fitness industry? Would you like to write an opinion piece for us? Call Jan Williams on +44(0)1462 471909
Latest News
The fitness industry in Europe is uniting today (30 May) to launch #beactivehour, a free ...
Latest News
PureGym has become the latest fitness operator to deploy a digital offering in a bid ...
Latest News
A new report has revealed the likely timescales and shape of the UK fitness market's ...
Latest News
There has been a "surge in appreciation" of exercise during lockdown, with people turning to ...
Latest News
Gyms and health clubs in Dubai, UAE, have begun reopening their doors today (27 May) ...
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HCM understands that the directors of énergie Fitness have brought in specialist company FRP Advisory ...
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Features
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Features
Supplier showcase
Wattbike has partnered with Intelligent Cycling to transform indoor cycling with innovative new technology that enables automatic personalisation for riders in a group cycling class
Features
Software
With the coronavirus pandemic forcing gyms across the world to temporarily close their doors, staying connected to your members digitally has never been more important. Software suppliers tell Steph Eaves how they’re contributing
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The coronavirus pandemic has inspired a huge pivot to digital right across the industry, from sole traders to large chains and trusts. Kath Hudson looks at some of the offerings pulled together in lightning fast time to keep members active and sane
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The good news? People are changing their exercise habits in lockdown, becoming more active and spending more time exercising with their children, according to new research
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Opinion
Myzone’s Tamara Bailey says finding a way through the coronavirus crisis will mean taking an honest look at how successful your member engagement really is
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Promotional feature
Reaching members anywhere and anytime to connect, engage and coach is more important than ever and can easily be activated through Technogym Mywellness
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People
HCM people

Professor Zhen Yan

director of the Center for Skeletal Muscle Research, University of Virginia
Regular exercise may help people survive COVID-19
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Now we have an offering with no geographical limits, we’re looking to sell digital memberships beyond our member base
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Kate Cracknell talks connected health and digital transformation with Chris Blackwell-Frost, Martin Friend and Rick Crawford from Nuffield Health’s senior management team
Job search
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Catalogue Gallery
Click on a catalogue to view it online
Directory
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Zynk Design Consultants: Design consultants
Skincare
Sothys: Skincare
Lockers/interior design
Fitlockers: Lockers/interior design
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
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Servicesport UK Limited: Independent service & maintenance
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Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Wearable technology solutions
MyZone: Wearable technology solutions
Direct debit solutions
Harlands Group: Direct debit solutions
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
06-07 Jul 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
28-31 Aug 2020
Expo Centre & Riviera di Rimini, Italy
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
11-12 Oct 2020
ExCeL London, London, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates

PROMOTION

Ensuring members return after lockdown

If your messaging mirrors your values and vision, you’ll be an important part of your customers’ return to normality.
– Marina Thomas, Sales Training Consultant for the Health and Fitness Industry

The activity industry finds itself in a position of considerable threat. Two-thirds of the world’s gyms are closed – that’s 230 million members unable to attend a fitness facility, according to data platform fitNdata.

It’s estimated the UK physical activity sector, which contributes £7.7bn to the economy annually, could lose 100,000 jobs in the next 11 weeks; current ukactive stats predict 35 per cent of gyms won’t survive.

Yet this crisis also represents opportunity. There will be a surge of potential gym users post crisis and operators should plan carefully for the rush. We explore the myths surrounding post-lockdown reopening and examine the opportunities.

Myth 1: People won’t rejoin – they’ll stick with digital activity solutions

Guidance will be essential to allay safety fears, but people will be itching to get back to the gym and to face-to-face interaction with staff.

Regular gym goers will appreciate facilities even more and some of the 85 per cent of the population who aren’t currently members may want to develop fitness journeys started online during lockdown.

See the newfound love of digital fitness as an opportunity to add something extra to membership – a free, online addition for returning members, for example, or an online-interim option, whilst customers’ confidence is increasing. If you don’t have the resource to create unique online content, Precor’s Lead Master Coach Toby Giles has created some which you can access by emailing [email protected].

Myth 2: Customers will fear for their safety

Reassure returning customers by demonstrating you’re knowledgeable and have a strategy in place, particularly around cleanliness.

All public places seem scary now. Put yourself in your customers’ shoes; what would you want from your leisure facility post lockdown? Keep communication simple and consistent and train your team, so their end goal is the same as yours. Customer confidence post lockdown will come from communications you send now.

Myth 3: People will have more important things to worry about than exercise

Something positive that’s emerged from this crisis is an intense sense of community and many selfless acts, including fitness instructors offering free use of their skills and training providers supplying free education. Providing relevant free content now will build a trusting, loyal following.

If your messaging mirrors your values and vision, you’ll be an important part of your customers’ return to normality.

Find out more information here.

For firsthand insights and useful resources, sign up to the Precor mailing list.

Sign up for FREE ezines & magazines
Do you have something to say about the health and fitness industry? Would you like to write an opinion piece for us? Call Jan Williams on +44(0)1462 471909
The fitness industry in Europe is uniting today (30 May) to launch #beactivehour, a free
PureGym has become the latest fitness operator to deploy a digital offering in a bid
A new report has revealed the likely timescales and shape of the UK fitness market's
There has been a "surge in appreciation" of exercise during lockdown, with people turning to
Gyms and health clubs in Dubai, UAE, have begun reopening their doors today (27 May)
HCM understands that the directors of énergie Fitness have brought in specialist company FRP Advisory
Zynk Design Consultants
Zynk Design Consultants
Incorpore and MoveGB are pleased to announce they have entered into a landmark partnership, combining
Planning approval has been granted for a new David Lloyd Club in Bicester, Oxfordshire. The
Aerobic exercise boosts blood flow into two key regions of the brain associated with memory,
Gympass has launched a new digital platform as a response to the increase in demand
Austrian medical health and wellness operator, Lanserhof, has launched a programme for people who’ve had
HCM can report that Europe Active's annual thought-leader conference, the European Health and Fitness Forum
The number of people signing up for memberships at Planet Fitness has been at 2019
SIBEC
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Focus Training
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Features
Coronavirus
We must fight for recovery. Accept we’re not the only experts
Features
Supplier showcase
Wattbike has partnered with Intelligent Cycling to transform indoor cycling with innovative new technology that enables automatic personalisation for riders in a group cycling class
Features
Software
With the coronavirus pandemic forcing gyms across the world to temporarily close their doors, staying connected to your members digitally has never been more important. Software suppliers tell Steph Eaves how they’re contributing
Features
Coronavirus
The coronavirus pandemic has inspired a huge pivot to digital right across the industry, from sole traders to large chains and trusts. Kath Hudson looks at some of the offerings pulled together in lightning fast time to keep members active and sane
Features
HCM research
The good news? People are changing their exercise habits in lockdown, becoming more active and spending more time exercising with their children, according to new research
Features
Opinion
Myzone’s Tamara Bailey says finding a way through the coronavirus crisis will mean taking an honest look at how successful your member engagement really is
Features
Promotional feature
Reaching members anywhere and anytime to connect, engage and coach is more important than ever and can easily be activated through Technogym Mywellness
Features
People
HCM people

Professor Zhen Yan

director of the Center for Skeletal Muscle Research, University of Virginia
Regular exercise may help people survive COVID-19
People
Now we have an offering with no geographical limits, we’re looking to sell digital memberships beyond our member base
People
Kate Cracknell talks connected health and digital transformation with Chris Blackwell-Frost, Martin Friend and Rick Crawford from Nuffield Health’s senior management team
People
HCM people

Michael Ramsay

Founder and director, STRONG Rowformer
There’s something about the combination of fast-twitch and slow-twitch fibres working together that absolutely destroys you and gives you an almost euphoric feeling at the end of every workout
People
HCM people

Dr Jonathan Leary

Remedy Place, West Hollywood: Founder and CEO
Remedy Place teaches people how to take care of themselves and gives them the tools they need to be holistically healthy
People
HCM people

Adala Bolto

Founder, ZADI Training
I saw the need to create a bespoke, female-specific and results-driven boutique offering that was on-trend as well as being sexy and backed by exercise science when it came to getting results
People
HCM people

Ed Stanbury

BLOK: CEO and co-founder
Although we’re now ambitious about creating a global lifestyle brand, initially there wasn’t a grand masterplan – we just thought it would be fun to open a local gym and that has spiralled...
People
It’s no mistake that many successful boutiques have a baller brand strategist sitting at their core
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I don’t see any reason why we couldn’t double the size of our European portfolio of david lloyd clubs over the next four years
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Job search
POST YOUR JOB
Featured supplier news
Featured supplier: myFitApp launches branded live-streaming as part of its COVID-19 support package
Innovatise, the company behind myFitApp, has announced the immediate availability of its customer- branded live-streaming solution.
Featured supplier news
Featured supplier: Adidas calls on BLK BOX for flooring solutions at new World of Sports complex
Adidas believes that creators, just like athletes, need an environment that inspires their employees to perform and believe that through sport, we have the power to change lives.
Video Gallery
Technogym mywellness app
Technogym
Improve your training experience. All your data in a single app. Read more
More videos:
Company profiles
Company profile: EXF Fitness
EXF offer so much more than modular systems and pick and mix installations, they don’t ...
Company profiles
Company profile: TRIB3 International Ltd
First established in Sheffield in January 2016 TRIB3 is a bootcamp boutique studio designed to ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Design consultants
Zynk Design Consultants: Design consultants
Skincare
Sothys: Skincare
Lockers/interior design
Fitlockers: Lockers/interior design
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Fitness equipment
TRX Training: Fitness equipment
Fitness Software
FunXtion International BV: Fitness Software
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Wearable technology solutions
MyZone: Wearable technology solutions
Direct debit solutions
Harlands Group: Direct debit solutions
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
06-07 Jul 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
28-31 Aug 2020
Expo Centre & Riviera di Rimini, Italy
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
11-12 Oct 2020
ExCeL London, London, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
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