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Ineos Hygienics
Ineos Hygienics
Ineos Hygienics
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Empowered brands announces European expansion

Empowered Brands, the franchise investment business that acquired énergie Fitness out of a CVA in June 2020, has announced plans to accelerate the roll-out of its four key brands in Europe. The company also aims to expand, with the acquisition of new businesses.

In addition to énergie Fitness, the current portfolio includes boutique operator, Victus Soul, HIIT concept, Thé Yard and an upcoming launch called Raw – a 'digitally-enabled' boutique studio.

In a precursor to this announcement, the company signed a master franchise deal with Rod Hill in October 2020 to develop 75 énergie Fitness and Thé Yard locations in Spain. There are currently 100 énergie franchise sites and 50 Thé Yard sites open in the UK and Ireland, with some of the latter being club-in-club facilities within énergie locations. Victus Soul, which is targeting European capital cities, such as Paris and Barcelona, currently has one site in London.

In February 2019, the co-founders of Victus Soul, Paul Trendell and Chris Djuric, told HCM they planned to undertake a European expansion in collaboration with énergie Fitness.

It's thought these intentions were disrupted by the Pandemic, with the new announcement seeing plans getting back on track.

Jan Spaticchia, chair of Empowered Brands, said the company’s aim is to become the 'most dominant fitness franchise business in Europe'.

"We're leveraging the size and scale of our central franchise operation and combining this with the power of entrepreneurship," he said. "An Empowered Brand is an innovative disruptor in the health, fitness and wellness marketplace.

"Passionate entrepreneurs with an appetite to grow a business rapidly can achieve much more than they ever thought possible with our brands.

“Our expansion plans are a vote of confidence in an industry we believe will become more important in the life of nations post-COVID than at any other time in history," he continued. "We're immensely proud that our franchisees have truly proven the power of local ownership and delivered unprecedented levels of engagement with customers."

Empowered Brands launched a new website today.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
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News

Empowered brands announces European expansion

Empowered Brands, the franchise investment business that acquired énergie Fitness out of a CVA in June 2020, has announced plans to accelerate the roll-out of its four key brands in Europe. The company also aims to expand, with the acquisition of new businesses.

In addition to énergie Fitness, the current portfolio includes boutique operator, Victus Soul, HIIT concept, Thé Yard and an upcoming launch called Raw – a 'digitally-enabled' boutique studio.

In a precursor to this announcement, the company signed a master franchise deal with Rod Hill in October 2020 to develop 75 énergie Fitness and Thé Yard locations in Spain. There are currently 100 énergie franchise sites and 50 Thé Yard sites open in the UK and Ireland, with some of the latter being club-in-club facilities within énergie locations. Victus Soul, which is targeting European capital cities, such as Paris and Barcelona, currently has one site in London.

In February 2019, the co-founders of Victus Soul, Paul Trendell and Chris Djuric, told HCM they planned to undertake a European expansion in collaboration with énergie Fitness.

It's thought these intentions were disrupted by the Pandemic, with the new announcement seeing plans getting back on track.

Jan Spaticchia, chair of Empowered Brands, said the company’s aim is to become the 'most dominant fitness franchise business in Europe'.

"We're leveraging the size and scale of our central franchise operation and combining this with the power of entrepreneurship," he said. "An Empowered Brand is an innovative disruptor in the health, fitness and wellness marketplace.

"Passionate entrepreneurs with an appetite to grow a business rapidly can achieve much more than they ever thought possible with our brands.

“Our expansion plans are a vote of confidence in an industry we believe will become more important in the life of nations post-COVID than at any other time in history," he continued. "We're immensely proud that our franchisees have truly proven the power of local ownership and delivered unprecedented levels of engagement with customers."

Empowered Brands launched a new website today.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Related news

Rod Hill signs énergie Fitness master franchise deal for Spain – plans 75 gyms

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News

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A parliamentary report is calling for a £3bn intervention fund to build back better health
Leisure centre operator Everyone Active has formed a partnership with WW (formerly called Weight Watchers),
Adults suffering from chronic pain should be advised to take exercise, rather than be prescribed
As health clubs and fitness studios in England are counting the hours down to reopening
John Treharne, founder of The Gym Group, and Jana Havrdová, president of the Czech Chamber
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Questex, owner of industry buyer event, Sibec EU, has announced it will partner with FIBO
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At-home fitness giant Peloton has officially completed the acquisition of equipment provider Precor, in a
There is growing evidence that a COVID-19 infection could trigger diabetes in some patients. One
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HCM Magazine
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HCM Magazine
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HCM Magazine
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HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM magazine
A new tracking tool, called Moving Communities, will assess the impact of the UK’s £100m National Leisure Recovery Fund, as well as evaluating the contribution public sector facilities make to their local communities, as HCM reports
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Colin Grant

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Company profiles
Company profile: Fisikal Limited
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Company profile: TRIB3 International Ltd
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Click on a catalogue to view it online
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Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Red Light Therapy
 Red Light Rising: Red Light Therapy
Lockers/interior design
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Trade associations
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Diary dates
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ExCeL London, London, United Kingdom
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Diary dates
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Ineos Hygienics
Ineos Hygienics