GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
FreeMotion Fitness
FreeMotion Fitness
FreeMotion Fitness
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Victus Soul sets sights on growth as concept is 'locked down'

New boutique studio Victus Soul is targeting growth within the UK and overseas as it makes a success of its HIIT concept of running and boxing-inspired group exercise classes with a particular focus on recovery.

The London studio is aiming to reach a presence of five or six clubs in the capital within three or four years.

In an interview with HCM in the February 2019 issue, co-founders Paul Trendell and Chris Djuric said that once the concept has been proven, the company may explore franchising options with énergie as a way to expand into overseas markets.

“Instructor training would be a big consideration and is the one thing we would want to have central and complete control over,” Trendell said. “But principally, as long as we can lock down our concept and our product, I don’t see why it couldn’t be franchised.”

Part of that concept is a strong focus on recovery within Victus Soul’s HIIT classes. “We don’t feel recovery is very well served in the market at the moment; if you’re asking anyone to train at the intensity they need to achieve in a HIIT class, they also need to recover just as hard,” Trendell explained.

Chris Djuric continued: “It’s active recovery, so it isn’t like some other studios where an instructor might even say: ‘If you need to leave now, please do.’ That will absolutely not happen at Victus Soul.

“All our instructors emphasise the importance of recovery, plus it isn’t really a separate section of the class – we do it subtly, so people don’t even realise it’s starting, and there’s nothing static. The whole workout flows into one and the start of the recovery is still quite challenging, but by the end of it we’ve brought people back to a stable state so they’re ready to leave.

“We end the class focusing on breathing, being aware of yourself and what you just achieved. We want people to go away feeling mentally good as well as physically good.”

Instructors are given specialist training so they can design their own recovery flows, focusing on the specific areas they’ve trained in that class. Djuric said Victus Soul is currently spending eight to 10 minutes on active recovery in an hour’s class, but would like to increase this to 15 minutes of the 60, though he accepts that “the market isn’t quite ready for that yet”.

This emphasis on recovery is even built into the company’s values, explained Djuric, which it has spent a great deal of time thinking about.

“The first is ‘Conquer your journey’, because we’re not going to compare you to other people in class. It’s about what you can achieve and how you progress. The next is ‘Train for tomorrow’, which is all about recovery and good technique that means you’re able to come back and train again tomorrow. And the last one is ‘Protect our soul’, which is about doing everything ethically and sustainably – minimising the use of plastic in the studio, for example.”

To read the full article see the February 2019 issue of Health Club Management here

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
New boutique studio Victus Soul is targeting growth within the UK and overseas as it makes a success of its HIIT concept of running and boxing-inspired group exercise classes with a particular focus on recovery.
HAF,FIT,IND,PTS
imagesX/THUMB341370_644673_501066.jpg
Latest News
Exercise has been highlighted as a crucial weapon in cancer patients’ battle against the disease. ...
Latest News
The global health and fitness industry is returning to a busy programme of live trade ...
Latest News
Matrix and Intelivideo have signed a strategic partnership, which will see Intelivideo's fitness content integrated ...
Latest News
Nadine Dorries, the recently appointed secretary of state for digital, culture, media and sport at ...
Latest News
Mindbody has announced it's buying ClassPass, the consumer wellness subscription service that enables people to ...
Latest News
Tanni Grey-Thompson has outlined her vision on how the physical activity sector can play "the ...
Latest News
The Global Health & Fitness Alliance (GHFA) has revealed the makeup of its inaugural nine-member ...
Latest News
The 40th Annual IHRSA International Convention & Trade Show (IHRSA 2021) begins today in Dallas, ...
HCM Magazine
Everyone’s talking about
Booming membership sales, busy suburban clubs and members visiting during the working day. Operators are reporting it’s good to be back. Kath Hudson finds out what business has been like since the re-set button was pressed
HCM Magazine
Sponsored
Billed as the ‘2021 Experience Tour’, Egym has taken its connected gym floor experience on the road around the UK
HCM Magazine
HCM people
This partnership with F45 is an exciting business venture for me
HCM Magazine
Hybrid
The Gym Group has taken its digital hybrid strategy full circle, piloting in-gym workout pods and studios with its home workout delivery partner, Fiit. HCM talks to the team driving the project
HCM Magazine
Sponsored
Active IQ is launching courses to upskill fitness professionals to work in social prescribing, extending the reach of the industry
HCM Magazine
Editor's letter
The appetite for health clubs is strong among consumers and investors – to take advantage of this, operators must figure out how to meet key challenges in operationally sustainable ways
HCM Magazine
Research
Changes to DNA which occur during exercise give protection against a wide range of diseases, according to new research from the Univesity of Copenhagen
HCM Magazine
HCM magazine
In this issue, we’re focusing on sharing insights and thought leadership to highlight opportunities for the development of the sector in terms of both markets and offerings
HCM magazine
We start with people’s pain points and give them a pathway to move away from that – to heal and be a force for good in their own lives
HCM magazine
Screens display power generated from each piece of equipment, allowing people to compete against each other for kilowatt hours produced
Featured supplier news
Featured supplier news: Are traditional gyms going to war with smart gyms?
CEO of Orbit4, Daniel Jones, says: “There’s no reason traditional gyms and smart gyms can’t live in harmony. With a little reorganisation and education, there’s a really bright future for all gyms.”
Featured supplier news
Featured supplier news: Technogym awarded “Supplier of the year” at ukactive awards 2021
The best in class of the physical activity sector have been revealed at the ukactive Awards 2021.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Company profiles
Company profile: Les Mills UK
For over 50 years Les Mills has been leading the way in fitness to inspire ...
Company profiles
Company profile: Fisikal Limited
Fisikal helps fitness professionals, operators and education organisations improve efficiencies and service through its online ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
SpaBooker: Spa software
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Fitness equipment
Precor: Fitness equipment
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Uniforms
Service Sport: Uniforms
Skincare
Sothys: Skincare
Salt therapy products
Saltability: Salt therapy products
Management software
Premier Software Solutions: Management software
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

Victus Soul sets sights on growth as concept is 'locked down'

New boutique studio Victus Soul is targeting growth within the UK and overseas as it makes a success of its HIIT concept of running and boxing-inspired group exercise classes with a particular focus on recovery.

The London studio is aiming to reach a presence of five or six clubs in the capital within three or four years.

In an interview with HCM in the February 2019 issue, co-founders Paul Trendell and Chris Djuric said that once the concept has been proven, the company may explore franchising options with énergie as a way to expand into overseas markets.

“Instructor training would be a big consideration and is the one thing we would want to have central and complete control over,” Trendell said. “But principally, as long as we can lock down our concept and our product, I don’t see why it couldn’t be franchised.”

Part of that concept is a strong focus on recovery within Victus Soul’s HIIT classes. “We don’t feel recovery is very well served in the market at the moment; if you’re asking anyone to train at the intensity they need to achieve in a HIIT class, they also need to recover just as hard,” Trendell explained.

Chris Djuric continued: “It’s active recovery, so it isn’t like some other studios where an instructor might even say: ‘If you need to leave now, please do.’ That will absolutely not happen at Victus Soul.

“All our instructors emphasise the importance of recovery, plus it isn’t really a separate section of the class – we do it subtly, so people don’t even realise it’s starting, and there’s nothing static. The whole workout flows into one and the start of the recovery is still quite challenging, but by the end of it we’ve brought people back to a stable state so they’re ready to leave.

“We end the class focusing on breathing, being aware of yourself and what you just achieved. We want people to go away feeling mentally good as well as physically good.”

Instructors are given specialist training so they can design their own recovery flows, focusing on the specific areas they’ve trained in that class. Djuric said Victus Soul is currently spending eight to 10 minutes on active recovery in an hour’s class, but would like to increase this to 15 minutes of the 60, though he accepts that “the market isn’t quite ready for that yet”.

This emphasis on recovery is even built into the company’s values, explained Djuric, which it has spent a great deal of time thinking about.

“The first is ‘Conquer your journey’, because we’re not going to compare you to other people in class. It’s about what you can achieve and how you progress. The next is ‘Train for tomorrow’, which is all about recovery and good technique that means you’re able to come back and train again tomorrow. And the last one is ‘Protect our soul’, which is about doing everything ethically and sustainably – minimising the use of plastic in the studio, for example.”

To read the full article see the February 2019 issue of Health Club Management here

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
New boutique studio Victus Soul is targeting growth within the UK and overseas as it makes a success of its HIIT concept of running and boxing-inspired group exercise classes with a particular focus on recovery.
HAF,FIT,IND,PTS
imagesX/THUMB341370_644673_501066.jpg

News

Exercise has been highlighted as a crucial weapon in cancer patients’ battle against the disease.
The global health and fitness industry is returning to a busy programme of live trade
Matrix and Intelivideo have signed a strategic partnership, which will see Intelivideo's fitness content integrated
Nadine Dorries, the recently appointed secretary of state for digital, culture, media and sport at
Mindbody has announced it's buying ClassPass, the consumer wellness subscription service that enables people to
Tanni Grey-Thompson has outlined her vision on how the physical activity sector can play "the
FIBO Exhibition
FIBO Exhibition
Matt Miller, founder of leading yoga training platform Broga has announced the launch of Earth+Sky
The Global Health & Fitness Alliance (GHFA) has revealed the makeup of its inaugural nine-member
The 40th Annual IHRSA International Convention & Trade Show (IHRSA 2021) begins today in Dallas,
A new study has suggested that strength training can result in people losing around a
Basic-Fit has officially opened its 1,000th club, with the launch of a new site in
Health club operator Life Time Group has become a publicly traded company again, after it
Creating workout experiences will be the main theme of this year's Retention Convention, which will
Innovatise UK Ltd
Innovatise UK Ltd
“At least 40 per cent of all businesses will die in the next 10 years
Marg Mayne will stand down as CEO of Mytime Active next year, after more than
French car manufacturer Citroën and hotel brand Pullman Hotels & Resorts have partnered to create
Les Mills is expanding its digital operations by replacing its existing on-demand services with the
Sport England has spent £1.5m launching its own on-demand fitness platform, with the hope of
New research by Barclays Corporate Banking reveals that the leisure, fitness, spa and hospitality industries
Tanni Grey-Thompson has announced she will hand over her role as ukactive chair in August
FreeMotion Fitness
FreeMotion Fitness
The best in class of the physical activity sector have been revealed at the ukactive
A group of leading health and fitness companies in Romania have joined forces to launch
Boxing-inspired fitness operator Rumble has signed a master franchise agreement in Australia, which could see
Miha Bodytec GmbH
Miha Bodytec GmbH
1 - 20 of 12,047
HCM Magazine
Everyone’s talking about
Booming membership sales, busy suburban clubs and members visiting during the working day. Operators are reporting it’s good to be back. Kath Hudson finds out what business has been like since the re-set button was pressed
HCM Magazine
Sponsored
Billed as the ‘2021 Experience Tour’, Egym has taken its connected gym floor experience on the road around the UK
HCM Magazine
HCM people
This partnership with F45 is an exciting business venture for me
HCM Magazine
Hybrid
The Gym Group has taken its digital hybrid strategy full circle, piloting in-gym workout pods and studios with its home workout delivery partner, Fiit. HCM talks to the team driving the project
HCM Magazine
Sponsored
Active IQ is launching courses to upskill fitness professionals to work in social prescribing, extending the reach of the industry
HCM Magazine
Editor's letter
The appetite for health clubs is strong among consumers and investors – to take advantage of this, operators must figure out how to meet key challenges in operationally sustainable ways
HCM Magazine
Research
Changes to DNA which occur during exercise give protection against a wide range of diseases, according to new research from the Univesity of Copenhagen
HCM Magazine
HCM magazine
In this issue, we’re focusing on sharing insights and thought leadership to highlight opportunities for the development of the sector in terms of both markets and offerings
HCM magazine
We start with people’s pain points and give them a pathway to move away from that – to heal and be a force for good in their own lives
HCM magazine
Screens display power generated from each piece of equipment, allowing people to compete against each other for kilowatt hours produced
HCM magazine
Our competition need to fasten their seatbelts
HCM magazine
David Minton says the healthy movement industry is ten times bigger than the health club sector, and the care industry four times bigger and ask why we’re not rushing to collaborate?
HCM magazine
HCM People

Danielle Obe

Chair, The Black Swimming Association
Our vision is a future with ethnic diversity in aquatics
HCM magazine
GLL is best known for running leisure facilities on behalf of local authorities across the UK, but a lesser-known part of its remit is its GLL Sport Foundation which supports Olympic hopefuls. Liz Terry finds out more
HCM magazine
HCM People

Colin Waggett

CEO, Third Space
We first started talking to KSL over two years ago, so this was not a rushed partnership
HCM magazine
Running booms when health clubs and gyms are closed. Could this enthusiasm result in treadmill training becoming the new spinning? Kath Hudson reports
HCM magazine
Featured supplier news
Featured supplier news: Are traditional gyms going to war with smart gyms?
CEO of Orbit4, Daniel Jones, says: “There’s no reason traditional gyms and smart gyms can’t live in harmony. With a little reorganisation and education, there’s a really bright future for all gyms.”
Featured supplier news
Featured supplier news: Technogym awarded “Supplier of the year” at ukactive awards 2021
The best in class of the physical activity sector have been revealed at the ukactive Awards 2021.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Company profiles
Company profile: Les Mills UK
For over 50 years Les Mills has been leading the way in fitness to inspire ...
Company profiles
Company profile: Fisikal Limited
Fisikal helps fitness professionals, operators and education organisations improve efficiencies and service through its online ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
SpaBooker: Spa software
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Fitness equipment
Precor: Fitness equipment
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Uniforms
Service Sport: Uniforms
Skincare
Sothys: Skincare
Salt therapy products
Saltability: Salt therapy products
Management software
Premier Software Solutions: Management software
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
FreeMotion Fitness
FreeMotion Fitness