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British Military Fitness
British Military Fitness
British Military Fitness
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

David Lloyd Clubs to spin off its Blaze training format as boutique studio concept

David Lloyd Clubs has revealed plans to spin off its HIIT-based group exercise format Blaze and launch it onto the high street.

The first stand-alone boutique studio – branded BLAZE by David Lloyd Clubs – will open in central Birmingham in early January 2020.

Based on the popular Blaze concept, which was first launched in 2017 and has now been rolled out across 64 David Lloyd Clubs in the UK and Europe, the 30-station studio will offer dynamic and fast-paced HIIT workouts combining mixed martial arts with intense cardio and strength training.

Workouts will change daily and integral to the experience will be the use of Myzone wearable heart rate monitoring. Music for the studio will, as with the David Lloyd Club Blaze product, be curated and synced to the classes exclusively by Six15.

BLAZE by David Lloyd Clubs will operate on a pay-as-you–go basis and David Lloyd Clubs’ Platinum members will be able to use studio as part of their membership.

According to Martin Evans, David Lloyd Clubs' product and innovation director, the new boutique format will look to tap into the success of the Blaze format, which now enjoys "a cult following" among club members

“Blaze has proved to be a huge commercial success, increasing sales and reducing attrition, and the new stand-alone Studio concept is a natural extension of our club offering," Evans said.

"Boutique studios are growing at around 28 per cent a year in the UK and so represent an excellent business opportunity for us to roll the Blaze concept out further."

He added that the Birmingham opening will be one of many planned Blaze studios.

"We believe we have a world-class boutique HIIT product and are super confident that it will work as a stand-alone, especially with David Lloyd Clubs backing and quality seal attached to the name.

"To this end, we are already exploring other UK cities within which to launch the concept and plan to roll them out across the UK and into other markets."

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David Lloyd Clubs has revealed plans to spin off its HIIT-based group exercise format Blaze and launch it onto the high street.
HAF,FIT,IND,PTS
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News

David Lloyd Clubs to spin off its Blaze training format as boutique studio concept

David Lloyd Clubs has revealed plans to spin off its HIIT-based group exercise format Blaze and launch it onto the high street.

The first stand-alone boutique studio – branded BLAZE by David Lloyd Clubs – will open in central Birmingham in early January 2020.

Based on the popular Blaze concept, which was first launched in 2017 and has now been rolled out across 64 David Lloyd Clubs in the UK and Europe, the 30-station studio will offer dynamic and fast-paced HIIT workouts combining mixed martial arts with intense cardio and strength training.

Workouts will change daily and integral to the experience will be the use of Myzone wearable heart rate monitoring. Music for the studio will, as with the David Lloyd Club Blaze product, be curated and synced to the classes exclusively by Six15.

BLAZE by David Lloyd Clubs will operate on a pay-as-you–go basis and David Lloyd Clubs’ Platinum members will be able to use studio as part of their membership.

According to Martin Evans, David Lloyd Clubs' product and innovation director, the new boutique format will look to tap into the success of the Blaze format, which now enjoys "a cult following" among club members

“Blaze has proved to be a huge commercial success, increasing sales and reducing attrition, and the new stand-alone Studio concept is a natural extension of our club offering," Evans said.

"Boutique studios are growing at around 28 per cent a year in the UK and so represent an excellent business opportunity for us to roll the Blaze concept out further."

He added that the Birmingham opening will be one of many planned Blaze studios.

"We believe we have a world-class boutique HIIT product and are super confident that it will work as a stand-alone, especially with David Lloyd Clubs backing and quality seal attached to the name.

"To this end, we are already exploring other UK cities within which to launch the concept and plan to roll them out across the UK and into other markets."

Sign up for FREE ezines & magazines
David Lloyd Clubs has revealed plans to spin off its HIIT-based group exercise format Blaze and launch it onto the high street.
HAF,FIT,IND,PTS
imagesX/THUMB343564_924326_145574.jpg

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Mountainside Fitness in Arizona has filed a lawsuit against state's governor, Doug Ducey, after he
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Franchise operator Club Pilates has shown that there is growing confidence in the US fitness
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SIBEC
SIBEC
1 - 15 of 11,496
Features
Talking Point
The fitness industry has shown incredible flexibility during lockdown, pivoting to digital to keep people active. But as lockdowns end, we ask what impact the pandemic will have on facility provision
Features
feature
As the health and fitness industry gears up for reopening, Caroline Constantine, MD of Right Directions, shares critical guidance about safe operating procedures
Features
Strength
It’s considered a fundamental part of our fitness routines by medical professionals, but many exercisers, particularly women, are still put off by strength training. We asked leading suppliers what they’re doing to champion strength
Features
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As staff and members prepare to return to the gym, Dr Dane Vishnubala gives advice to operators on gearing up to offer them mental health support
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Incorpore and MoveGB have entered into a landmark partnership, combining the UK’s largest provider of corporate gym memberships with the nation’s biggest network of classes.
Featured supplier news
Featured supplier: EGYM presents Corona Gym Solution, for the successful re-opening of fitness studios
Finally, the time has come: fitness and health facilities around the globe are gradually resuming operations.
Video Gallery
Technogym mywellness app
Technogym
Improve your training experience. All your data in a single app. Read more
More videos:
Company profiles
Company profile: Technogym
Founded in 1983, Technogym is a world-leading international supplier of technology and design-driven products and ...
Company profiles
Company profile: Merrithew™ - Leaders in Mindful Movement™
Merrithew™ enriches the lives of others with responsible exercise modalities and innovative, multidisciplinary fitness offerings ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness Software
FunXtion International BV: Fitness Software
Lockers/interior design
Fitlockers: Lockers/interior design
Management software
Fisikal: Management software
Direct debit solutions
Harlands Group: Direct debit solutions
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Exercise equipment
Star Trac / Core Health & Fitness: Exercise equipment
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Design consultants
Zynk Design Consultants: Design consultants
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Skincare
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Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
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06-07 Jul 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
28-31 Aug 2020
Expo Centre & Riviera di Rimini, Italy
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
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