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Les Mills International
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

DW Sports swoops for all 62 UK Fitness First clubs

DW Sports has become one of the largest health club operators in the UK in one fell swoop with the acquisition of Fitness First UK and its whole 62-club portfolio.

The deal will almost double DW’s current 78-club estate to 140 sites, although most significantly it will give the operator a foothold in the south of England which has proved elusive thus far.

Both organisations have declined to disclose the value of the deal.

Fitness First’s brand will be maintained, and the business will continue to be led by managing director Martin Seibold, who will “work closely” with Scott Best, managing director of DW Sports.

Owner and chief executive of DW Sports, Dave Whelan, highlighted Fitness First’s “significant investment in its brand portfolio” as a key factor in the deal, and committed his business to “continuing that investment” going forward.

As part of that investment, Best said that the chain was looking to install swimming pools in some of the larger London clubs.

However, DW only plans to retain 48 of the acquired sites in the long-term, and has exchanged contracts with other unnamed operators for 14 Fitness First sites that are “not core to its future plans”.

Among those thought to be in the hunt for the surplus sites are The Gym Group and GLL.

In early September, the former’s chief executive John Treharne told Health Club Management that it had “exchanged contracts on four sites from another operator”, but he declined to comment further on the deal.

GLL is also understood to be eyeing the clubs as it bids to expand on its 250-club strong portfolio.

“The acquisition of Fitness First will allow DW Sports to invest further in innovation, upgrading and maintaining the existing Fitness First sites,” said Best. “At the same time, we plan to invest in new openings for the brands and the continued refurbishment of our DW portfolio.”

Seibold added: “We are proud to have transformed Fitness First over the past four years and delighted to see the brand retained by DW Sports, which is both a well-known and highly respected UK fitness operator.”

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
DW Sports has become one of the largest health club operators in the UK in one fell swoop with the acquisition of Fitness First UK and its whole 62-club portfolio.
HAF
THUMB13943_929461.jpg
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News

DW Sports swoops for all 62 UK Fitness First clubs

DW Sports has become one of the largest health club operators in the UK in one fell swoop with the acquisition of Fitness First UK and its whole 62-club portfolio.

The deal will almost double DW’s current 78-club estate to 140 sites, although most significantly it will give the operator a foothold in the south of England which has proved elusive thus far.

Both organisations have declined to disclose the value of the deal.

Fitness First’s brand will be maintained, and the business will continue to be led by managing director Martin Seibold, who will “work closely” with Scott Best, managing director of DW Sports.

Owner and chief executive of DW Sports, Dave Whelan, highlighted Fitness First’s “significant investment in its brand portfolio” as a key factor in the deal, and committed his business to “continuing that investment” going forward.

As part of that investment, Best said that the chain was looking to install swimming pools in some of the larger London clubs.

However, DW only plans to retain 48 of the acquired sites in the long-term, and has exchanged contracts with other unnamed operators for 14 Fitness First sites that are “not core to its future plans”.

Among those thought to be in the hunt for the surplus sites are The Gym Group and GLL.

In early September, the former’s chief executive John Treharne told Health Club Management that it had “exchanged contracts on four sites from another operator”, but he declined to comment further on the deal.

GLL is also understood to be eyeing the clubs as it bids to expand on its 250-club strong portfolio.

“The acquisition of Fitness First will allow DW Sports to invest further in innovation, upgrading and maintaining the existing Fitness First sites,” said Best. “At the same time, we plan to invest in new openings for the brands and the continued refurbishment of our DW portfolio.”

Seibold added: “We are proud to have transformed Fitness First over the past four years and delighted to see the brand retained by DW Sports, which is both a well-known and highly respected UK fitness operator.”

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
DW Sports has become one of the largest health club operators in the UK in one fell swoop with the acquisition of Fitness First UK and its whole 62-club portfolio.
HAF
THUMB13943_929461.jpg

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HCM Magazine
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Digital meets personal with the new Virtual Player from FunXtion, experts in interactive fitness, which allows clubs to stream and schedule world class virtual classes anytime, providing an interactive workout experience on the gym floor, functional area or directly to members at home via an app.
Featured supplier news
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During lockdown clients have had more time to self-reflect than ever before. As a result, many are prioritising mental health and incorporating activity into their day to improve overall wellbeing.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
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Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Company profiles
Company profile: miha bodytec
Founded in 2007 in Gersthofen, Germany, miha bodytec is the market-leading supplier of Electro Muscle ...
Company profiles
Company profile: Legend Club Management Systems (UK) Ltd
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Catalogue Gallery
Click on a catalogue to view it online
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Exercise equipment
Matrix Fitness: Exercise equipment
Fitness equipment
Octane Fitness: Fitness equipment
Lockers/interior design
Fitlockers: Lockers/interior design
Spa software
SpaBooker: Spa software
Management software
Premier Software Solutions: Management software
Skincare
Comfort Zone - Davines S.p.A: Skincare
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Uniforms
Service Sport: Uniforms
Architects/designers
Zynk Design Consultants: Architects/designers
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
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15-16 Jun 2022
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Diary dates
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Les Mills International
Les Mills International