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Creating a streamlined web and mobile booking process
With around 50 per cent of Google searches being conducted on mobile devices such as smart phones and tablets, simply having a web presence isn’t enough for your spa. You need to be offering online booking to capture reservations 24 hours a day, every day of the week.
And that online booking engine must be responsive. In other words, your online booking engine must function flawlessly whether your guest is booking on their desktop or their mobile phone.
Here are some tips to make the most of your online booking engine:
- Carefully choose the services that you offer online. Focus on the basics, not on complicated services with extra precautions.
- Offer a range of service times that you can easily accommodate. Guests love to book last minute on the internet, so find the balance for the best combination of lead time and revenue.
- Review your service descriptions so that they’re succinct, descriptive and attractive. Try to put the most important and alluring information in the first one or two sentences.
- Offering gift certificates online is a great way to take advantage of the always-on nature of the internet.
- Keep your booking process as simple as possible to reduce shopping cart abandonment.
SpaSoft’s integrated Online Booking Engine (OBE) was developed to drive spa reservations and increased revenue opportunities through a streamlined web and mobile booking process. The guest experience is seamless, offering a responsive, intuitive and easy to-navigate user interface, further enhancing the level of service your guests expect from you.
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