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FITNESS, HEALTH, WELLNESS

Latest news

Core Health & Fitness expands Nautilus Leverage product line

We feel very confident that together we can develop exciting products and services for our franchisees and members to reflect the new hybrid fitness model post-COVID-19
– Rod Hill
Credit: Core Health & Fitness

Strength training has purpose and appeals to members of all ages and backgrounds, regardless of specific fitness goals.

While it can come in an abundance of forms, the root benefits of the movements are universal, helping users improve bone health, maintain muscle tissue, increase cardiovascular health and increase body strength.

Most strength movements can be performed either traditionally with free weights or assisted via machine-based training methods, however, strength training can be overwhelming and scary to someone new to using weights for working out.

Concerns are largely based upon beginner’s fear, user error and safety when lifting heavy weights without a spotter.

This initial learning curve of understanding correct form, which weight to use and what exercises to perform, could cause a beginner to abandon the idea of strength training altogether.

This is why assisted strength movements can be a fantastic resource for gym users of all experience levels as assisted strength machines tend to be beginner-friendly, don’t typically require a spotter and can isolate certain muscle groups.

Strength training specialist Nautilus was inspired by this to create the Leverage Deadlift Shrug as an ideal solution for those seeking the benefits of the deadlift movement on an assisted machine.

This new easy to use, safe and effective product from the renowned Leverage line is a perfect fit for facilities hoping to expand their free weight, functional, or plate loaded areas.

With a defined path of motion, even the newest strength training members can feel comfortable beginning their journey.

Gym staff can relax as members use the Deadlift Shrug without worries of potential clientele injury.

It’s not uncommon to scrape the barbell on the front of the shins, especially when first learning the deadlift exercise but with the Leverage Deadlift Shrug’s pivoting handle design, the risk to the user is eliminated.

The controlled load keeps the user in control of the exercise; allowing guests to choose the stress they are hoping to accomplish by increasing or decreasing weight or rep schemes.

Adjusting these factors can allow gym members to perform progressive training to build endurance and strength.

Typical plate loaded machines utilise free weights such as bumper or Olympic plates for resistance while continuing to protect the intended path of motion for the user. Leverage takes this innovation one step further.

The Leverage line from Nautilus is best in class, complemented by integrated weight storage.

It ensures low load points for safe and simple use, offers unilateral independent movement arms and mimics the biomechanics of a high-end selectorised strength piece while still providing lower frictional resistance during the movement.

The Leverage Deadlift Shrug gives users the option to include deadlifting, a highly beneficial movement, into their workouts with ease.

As members continue to utilise the machine, they’ll see improvements in strength, endurance and overall functional fitness.

The shrug, mirrored after the deadlift movement, mimics common movements performed by individuals daily. This functional fitness training will lead members to live healthier, safer lives by teaching proper form for lifting and building full-body strength.

The Leverage Deadlift Shrug is the bridge members crave to test the waters of strength training and trust in themselves.

Company Details
Core Health & Fitness
Core Health & Fitness is more than gym equipment, we offer innovative solutions for all your facility needs. Whether working with us directly or through our partners and distributors world-wide, we provide the highest quality equipment backed by a service and support team that will always go the extra mile to get you what you need, when you need it. Partner with us and see how our Core Values motivate our every decision.

We offer the commercial fitness and health club marketplace an unmatched portfolio of brands including Star Trac® fitness equipment solutions, StairMaster® HIIT products, Nautilus® commercial strength products, Schwinn® indoor cycling bikes and more recently Throwdown® for functional fitness.
Address
Patch High Wycombe Old Library Building Queen Victoria Road High Wycombe HP11 1BG
Telephone
+44 (0)1494 688260
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Latest news

Core Health & Fitness expands Nautilus Leverage product line

We feel very confident that together we can develop exciting products and services for our franchisees and members to reflect the new hybrid fitness model post-COVID-19
– Rod Hill
Credit: Core Health & Fitness

Strength training has purpose and appeals to members of all ages and backgrounds, regardless of specific fitness goals.

While it can come in an abundance of forms, the root benefits of the movements are universal, helping users improve bone health, maintain muscle tissue, increase cardiovascular health and increase body strength.

Most strength movements can be performed either traditionally with free weights or assisted via machine-based training methods, however, strength training can be overwhelming and scary to someone new to using weights for working out.

Concerns are largely based upon beginner’s fear, user error and safety when lifting heavy weights without a spotter.

This initial learning curve of understanding correct form, which weight to use and what exercises to perform, could cause a beginner to abandon the idea of strength training altogether.

This is why assisted strength movements can be a fantastic resource for gym users of all experience levels as assisted strength machines tend to be beginner-friendly, don’t typically require a spotter and can isolate certain muscle groups.

Strength training specialist Nautilus was inspired by this to create the Leverage Deadlift Shrug as an ideal solution for those seeking the benefits of the deadlift movement on an assisted machine.

This new easy to use, safe and effective product from the renowned Leverage line is a perfect fit for facilities hoping to expand their free weight, functional, or plate loaded areas.

With a defined path of motion, even the newest strength training members can feel comfortable beginning their journey.

Gym staff can relax as members use the Deadlift Shrug without worries of potential clientele injury.

It’s not uncommon to scrape the barbell on the front of the shins, especially when first learning the deadlift exercise but with the Leverage Deadlift Shrug’s pivoting handle design, the risk to the user is eliminated.

The controlled load keeps the user in control of the exercise; allowing guests to choose the stress they are hoping to accomplish by increasing or decreasing weight or rep schemes.

Adjusting these factors can allow gym members to perform progressive training to build endurance and strength.

Typical plate loaded machines utilise free weights such as bumper or Olympic plates for resistance while continuing to protect the intended path of motion for the user. Leverage takes this innovation one step further.

The Leverage line from Nautilus is best in class, complemented by integrated weight storage.

It ensures low load points for safe and simple use, offers unilateral independent movement arms and mimics the biomechanics of a high-end selectorised strength piece while still providing lower frictional resistance during the movement.

The Leverage Deadlift Shrug gives users the option to include deadlifting, a highly beneficial movement, into their workouts with ease.

As members continue to utilise the machine, they’ll see improvements in strength, endurance and overall functional fitness.

The shrug, mirrored after the deadlift movement, mimics common movements performed by individuals daily. This functional fitness training will lead members to live healthier, safer lives by teaching proper form for lifting and building full-body strength.

The Leverage Deadlift Shrug is the bridge members crave to test the waters of strength training and trust in themselves.

Company Details
Core Health & Fitness
Core Health & Fitness is more than gym equipment, we offer innovative solutions for all your facility needs. Whether working with us directly or through our partners and distributors world-wide, we provide the highest quality equipment backed by a service and support team that will always go the extra mile to get you what you need, when you need it. Partner with us and see how our Core Values motivate our every decision.

We offer the commercial fitness and health club marketplace an unmatched portfolio of brands including Star Trac® fitness equipment solutions, StairMaster® HIIT products, Nautilus® commercial strength products, Schwinn® indoor cycling bikes and more recently Throwdown® for functional fitness.
Address
Patch High Wycombe Old Library Building Queen Victoria Road High Wycombe HP11 1BG
Telephone
+44 (0)1494 688260
Related news

Jason Hill promoted to head of key accounts – UK, Europe & Africa at Core Health & Fitness

09 Jun 2025
Core Health & Fitness is pleased to announce the promotion of Jason Hill to Head ...

Core Health and Fitness introduces Nautilus Belt Squat

20 May 2025
Core Health and Fitness has introduced the Nautilus Belt Squat, a new strength addition to ...

Introducing the Schwinn Z Bike: where innovation meets performance

08 May 2024
In the dynamic world of indoor cycling, Schwinn has consistently been at the forefront of ...
Strength training has purpose and appeals to members of all ages and backgrounds, regardless of specific fitness goals.
,,haf,
2021/THUMB347336_792536_20784.jpg

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An ambitious women’s only strength and lifting studio concept is set to launch in Dallas this
Finnish outdoor fitness equipment specialist, Omnigym, has partnered with charity, Emmaüs Solidarité, to launch an
Virgin Active has officially opened its redesigned Mayfair club, unveiling its latest Social Wellness Club
Europe’s largest low-cost operator, Basic-Fit, has agreed to acquire 41 Wellyou clubs in Germany for
Longevity is the most important motivator for today’s exercisers and social connection is key, according
Until has opened its fourth club at Canary Wharf, in the iconic YY London building.
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Sponsored
David Lloyd is stepping up its commitment to women’s health as it continues to explore what fit-for-purpose looks like for the female population
HCM promotional features
Sponsored
Greg Bradley looks at the shift towards strength training in gyms and advises on how operators can create the ultimate training environment
HCM promotional features
Sponsored
Third Space partnered with IndigoFitness to deliver a bespoke training space for its new club at The Whiteley
HCM promotional features
Sponsored
Starpool supports Olympic champion Marcell Jacobs, says Riccardo Turri
HCM promotional features
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Find out how your gym can tap into the corporate wellness boom
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Sponsored
SnowDome Fitness has added 50 per cent more space with cutting-edge Technogym solutions
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Strength training has moved from the margins to the mainstream.
Opinion: Building smarter strength spaces for today’s operators
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Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple systems to be aggregated into one dataset, to support its focus on reducing health inequalities and improving healthy life expectancy.
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Featured supplier news: CoverMe extends matching service to personal training, rewriting how members and personal trainers connect
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Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Panatta press release: On Air Fitness chooses Panatta and its Made in Italy fitness equipment
French fitness chain On Air Fitness, with 113 clubs across France and internationally (Spain, Morocco and Portugal) and more than 430,000 members, has chosen to introduce Panatta equipment — a 12-machine circuit from the premium Free Weight Special line —
Featured press releases
ukactive press release: UK Active announces plans for National Fitness Day 2026
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Directory
Hot tubs
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Fitness tracking platform
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Lockers
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Spa and beauty equipment
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Industrial washing machines
Miele Company Limited: Industrial washing machines
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
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Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
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Diary dates
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