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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

British Military Fitness joins ranks with Blacks Outdoor Retail

British Military Fitness (BMF) has announced an innovative new partnership with Blacks Outdoor Retail to encourage more consumers to try al fresco fitness classes.

The partnership, which is an initial three-year agreement, will see Blacks become the official retail partner for the outdoor fitness class operator, as well as BMF’s obstacle course event – the Royal British Legion Major Series.

As part of the tie-up, Blacks will invite all online customers to attend a free BMF trial session at the operator’s nearest location. Meanwhile in-store, shoppers making a purchase will be given a business card with a free trial voucher and 15 per cent off Major Series entry code on it.

There will also be an ongoing series of exclusive promotions, kit reviews and a range of BMF and Major Series merchandise available to buy online and in store at Blacks.

“Having the right kit to train outdoors in all weathers can be key to making sure you get the most out of your workout, which is why Blacks is a perfect partner for BMF,” said Harry Sowerby, managing director of BMF.

“It is great to have them on board and to be able to offer our members fantastic exclusive deals on their wide range of products. We are also looking forward to welcoming Blacks customers to our parks to give BMF a go.”

The tie-up between two champions of outdoor life is the latest example of fitness business joining forces with synergistic brands to drive participation. énergie group has teamed up with a number of Hollywood blockbusters starring fitness heroes such as Sylvester Stallone and Arnold Schwarzenegger, while Sports Direct Fitness has gone one step further, placing gyms in the same building as its sports retail outlets.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
British Military Fitness (BMF) has announced an innovative new partnership with Blacks Outdoor Retail to encourage more consumers to try al fresco fitness classes.
HAF,FIT,IND,SAM
720205_857473.jpg
Latest News
Indoor group exercise can recommence in England and Scotland today (17 May), as part of ...
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HCM Magazine
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We talk to Dave Wright, CEO of Myzone, about the world’s first interchangeable heart rate monitor that provides real-time feedback – and the impact of COVID-19
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Hamilton’s Honour is Leicester’s newest fitness studio opening, with the latest innovation from Technogym. But this studio has a unique story, too. Owner Louis Hamilton tells us why he was determined to create such a special place
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Opinion
promotion
The UK’s first dedicated leisure development framework has completed its first four-year term with £144m committed investment in public leisure projects.
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The industry is eagerly awaiting the reopening of health clubs and leisure centres in another year affected by COVID-19, where the only thing that’s been certain is uncertainty.
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Offering red light therapy to your members can create a valuable source of secondary spend, while also supporting them with their recovery and delivering improvements to mobility, circulation and muscle soreness.
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Catalogue Gallery
Click on a catalogue to view it online
Directory
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Trade associations
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Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Skincare
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Exercise equipment
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Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
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 Red Light Rising: Red Light Therapy
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Diary dates
07-09 Jun 2021
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Diary dates
12 Jun 2021
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13-14 Jun 2021
Online,
Diary dates
01-04 Jul 2021
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18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
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28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

British Military Fitness joins ranks with Blacks Outdoor Retail

British Military Fitness (BMF) has announced an innovative new partnership with Blacks Outdoor Retail to encourage more consumers to try al fresco fitness classes.

The partnership, which is an initial three-year agreement, will see Blacks become the official retail partner for the outdoor fitness class operator, as well as BMF’s obstacle course event – the Royal British Legion Major Series.

As part of the tie-up, Blacks will invite all online customers to attend a free BMF trial session at the operator’s nearest location. Meanwhile in-store, shoppers making a purchase will be given a business card with a free trial voucher and 15 per cent off Major Series entry code on it.

There will also be an ongoing series of exclusive promotions, kit reviews and a range of BMF and Major Series merchandise available to buy online and in store at Blacks.

“Having the right kit to train outdoors in all weathers can be key to making sure you get the most out of your workout, which is why Blacks is a perfect partner for BMF,” said Harry Sowerby, managing director of BMF.

“It is great to have them on board and to be able to offer our members fantastic exclusive deals on their wide range of products. We are also looking forward to welcoming Blacks customers to our parks to give BMF a go.”

The tie-up between two champions of outdoor life is the latest example of fitness business joining forces with synergistic brands to drive participation. énergie group has teamed up with a number of Hollywood blockbusters starring fitness heroes such as Sylvester Stallone and Arnold Schwarzenegger, while Sports Direct Fitness has gone one step further, placing gyms in the same building as its sports retail outlets.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
British Military Fitness (BMF) has announced an innovative new partnership with Blacks Outdoor Retail to encourage more consumers to try al fresco fitness classes.
HAF,FIT,IND,SAM
720205_857473.jpg

News

Indoor group exercise can recommence in England and Scotland today (17 May), as part of
Thousands of health clubs, swimming pools and leisure centres are under the threat of permanent
Fully vaccinated people in the US no longer need to wear a face mask whether
Anytime Fitness UK has revealed that April was its busiest month for new memberships since
HCM understands that Fitness International, which operates more than 700 health clubs under the LA
A court has given Virgin Active the green light to erase the rent arrears it
Safe Space Lockers
Safe Space Lockers
With gyms and leisure centres in England reopened, and the rest of the UK due
The Swimming Teachers' Association (STA) has partnered with a psychologist to provide new mindfulness and
A report commissioned by Parkrun has estimated that allowing mass-participation outdoor events carries an "exceptionally
Jan Spaticchia, founder and chair of énergie Fitness has died aged 51 following a short
A new pioneering approach looks to help cancer patients prepare for and respond to treatment
Peloton is recalling all of its Tread and Tread+ machines in the US, after striking
Health club operator Bannatyne is repositioning itself as a wellness provider, as it looks to
FreeMotion Fitness
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Health clubs and leisure centres in Northern Ireland reopened their doors on Friday 30 April,
It's time to refocus on the changing needs of older adults, according to a new
In breaking news, HCM understands that David Lloyd Leisure's Glenn Earlam will move from his
Sport England has reported a drop of 710,000 in the number of people classed as
Independent gyms in the UK have fared better during the pandemic than larger corporate operators
Actor Mark Wahlberg has officially joined Power Plate as an investor in parent company, Performance
fibodo Limited
fibodo Limited
The industry is eagerly awaiting the reopening of health clubs and leisure centres in another
Fitness and health are priority areas of expenditure for consumers in six key nations around
Taking antihistamines prior to exercise can prevent the body from getting the full benefit of
Advance Gym
Advance Gym
1 - 20 of 11,887
HCM Magazine
Software
As we adapt to a new way of living, software developers have been supporting the fitness sector with new systems and strategies. We asked operators and developers to share successes
HCM Magazine
Sponsored
We talk to Dave Wright, CEO of Myzone, about the world’s first interchangeable heart rate monitor that provides real-time feedback – and the impact of COVID-19
HCM Magazine
Sponsored
More than 30,000 Hussle users have been turned into direct members in the last 18 months. Find out how Hussle can help your business bounce back
HCM Magazine
Sponsored
Hamilton’s Honour is Leicester’s newest fitness studio opening, with the latest innovation from Technogym. But this studio has a unique story, too. Owner Louis Hamilton tells us why he was determined to create such a special place
HCM Magazine
Research
Lack of exercise is a major cause of death from COVID-19, according to new research, with only advanced age and organ transplant leading to greater risk
HCM Magazine
Supplier showcase
Switzerland’s no frills chain, NonStop Gym, has appointed Funxtion to create its member training app, as CEO Ernst De Neef explains
HCM Magazine
Policy
The health and fitness industry felt as though it wasn’t invited to its own party when news of the government’s Fit Miles programme broke. But what does it actually mean and is it good or bad news for the sector? Kath Hudson investigates
HCM Magazine
HCM magazine
Fitness, wellness and recovery are driving new investments in the hotel and resorts market, with Kerzner the latest to enter this space, as Megan Whitby reports
HCM magazine
HCM People

Helena Field

Wellbeing by Rangeford Villages
The idea was to weave a wellness culture into the fabric of village life by incorporating movement, rest and relaxation, nutrition, connectedness, purpose and environment
HCM magazine
We’re going after health club and spa management contracts for hotels and independent gyms and also planning to launch a You Fit franchise
HCM magazine
For years the health and fitness sector has aspired to be taken seriously by the health sector. Is now the time? asks Kath Hudson
HCM magazine
A new report, conducted by Deloitte, analyses the growth of the Chinese fitness industry and the outlook ahead, as Kristen Walsh reports
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Our strategy is to position ourselves as a wellness provider. We have all the elements needed – gyms, physiotherapy, F&B and spas
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Groundbreaking research from around the world is proving the many ways exercise can support health and creating opportunities for the sector to be more valued and useful
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Over time, town planning has led to the creation of obesogenic environments, but Hamilton in New Zealand is taking a fresh approach to mobilising its population, by turning the city into a playground, as Kath Hudson reports
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HCM magazine
Opinion
promotion
The UK’s first dedicated leisure development framework has completed its first four-year term with £144m committed investment in public leisure projects.
Opinion: UK’s first leisure framework celebrates £144m investment in public leisure
Featured supplier news
Featured supplier news: Bounce back faster with a new risk-free joiner channel
The industry is eagerly awaiting the reopening of health clubs and leisure centres in another year affected by COVID-19, where the only thing that’s been certain is uncertainty.
Featured supplier news
Featured supplier news: Red light therapy improves sleep, aids recovery and enhances focus
Offering red light therapy to your members can create a valuable source of secondary spend, while also supporting them with their recovery and delivering improvements to mobility, circulation and muscle soreness.
Company profiles
Company profile: Parkwood Leisure
Parkwood Leisure is a family-owned leisure management company working with local authority partners across England ...
Company profiles
Company profile: Legend Club Management Systems (UK) Ltd
Legend provides the leading software solution for driving improvements in leisure operations. We deliver savings ...
Supplier Showcases
Supplier showcase - Funxtion
Catalogue Gallery
Click on a catalogue to view it online
Directory
Wearable technology solutions
MyZone: Wearable technology solutions
Trade associations
International SPA Association - iSPA: Trade associations
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Skincare
Comfort Zone - Davines S.p.A: Skincare
Exercise equipment
Power Plate: Exercise equipment
Management software
Premier Software Solutions: Management software
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Red Light Therapy
 Red Light Rising: Red Light Therapy
Fitness equipment
Octane Fitness: Fitness equipment
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
07-09 Jun 2021
Virtual summit,
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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