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Technogym
Technogym
Technogym
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

British Military Fitness joins ranks with Blacks Outdoor Retail

British Military Fitness (BMF) has announced an innovative new partnership with Blacks Outdoor Retail to encourage more consumers to try al fresco fitness classes.

The partnership, which is an initial three-year agreement, will see Blacks become the official retail partner for the outdoor fitness class operator, as well as BMF’s obstacle course event – the Royal British Legion Major Series.

As part of the tie-up, Blacks will invite all online customers to attend a free BMF trial session at the operator’s nearest location. Meanwhile in-store, shoppers making a purchase will be given a business card with a free trial voucher and 15 per cent off Major Series entry code on it.

There will also be an ongoing series of exclusive promotions, kit reviews and a range of BMF and Major Series merchandise available to buy online and in store at Blacks.

“Having the right kit to train outdoors in all weathers can be key to making sure you get the most out of your workout, which is why Blacks is a perfect partner for BMF,” said Harry Sowerby, managing director of BMF.

“It is great to have them on board and to be able to offer our members fantastic exclusive deals on their wide range of products. We are also looking forward to welcoming Blacks customers to our parks to give BMF a go.”

The tie-up between two champions of outdoor life is the latest example of fitness business joining forces with synergistic brands to drive participation. énergie group has teamed up with a number of Hollywood blockbusters starring fitness heroes such as Sylvester Stallone and Arnold Schwarzenegger, while Sports Direct Fitness has gone one step further, placing gyms in the same building as its sports retail outlets.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
British Military Fitness (BMF) has announced an innovative new partnership with Blacks Outdoor Retail to encourage more consumers to try al fresco fitness classes.
HAF,FIT,IND,SAM
720205_857473.jpg
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HCM Magazine
Letters
We’re asking the music industry to reinstate the Online Music Fitness Licence and to simplify music licencing arrangements
HCM Magazine
Sponsored
Andy Janes and Jamie Whisken explain the vision behind R1SE Bournemouth, and why Technogym was their choice of partner in delivering their unique fusion boutique
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Billed as the ‘2021 Experience Tour’, Egym has taken its connected gym floor experience on the road around the UK
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Changes to DNA which occur during exercise give protection against a wide range of diseases, according to new research from the Univesity of Copenhagen
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Sponsored
Les Mills is launching a new digital network called Les Mills Connect to help clubs build back better and emerge from the pandemic with a stronger business
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Editor's letter
The appetite for health clubs is strong among consumers and investors – to take advantage of this, operators must figure out how to meet key challenges in operationally sustainable ways
HCM Magazine
HCM magazine
HCM People

Danielle Obe

Chair, The Black Swimming Association
Our vision is a future with ethnic diversity in aquatics
HCM magazine
In this issue, we’re focusing on sharing insights and thought leadership to highlight opportunities for the development of the sector in terms of both markets and offerings
HCM magazine
Screens display power generated from each piece of equipment, allowing people to compete against each other for kilowatt hours produced
Featured supplier news
Featured supplier news: Will your business last without digital transformation?
During the pandemic, a digital transformation took off faster than anyone could have predicted with meetings in person cancelled and millions working from home.
Featured supplier news
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Power Plate has teamed up with Myzone to provide its community with new class experiences and the opportunity to offer rewards based on effort, every time they move.
Featured operator news
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Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
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Catalogue Gallery
Click on a catalogue to view it online
Directory
Exercise equipment
Power Plate: Exercise equipment
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Uniforms
Service Sport: Uniforms
Lockers/interior design
Fitlockers: Lockers/interior design
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Management software
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 Red Light Rising: Red Light Therapy
Skincare
Sothys: Skincare
Salt therapy products
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Fitness equipment
Octane Fitness: Fitness equipment
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
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Newport, Shropshire
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Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

British Military Fitness joins ranks with Blacks Outdoor Retail

British Military Fitness (BMF) has announced an innovative new partnership with Blacks Outdoor Retail to encourage more consumers to try al fresco fitness classes.

The partnership, which is an initial three-year agreement, will see Blacks become the official retail partner for the outdoor fitness class operator, as well as BMF’s obstacle course event – the Royal British Legion Major Series.

As part of the tie-up, Blacks will invite all online customers to attend a free BMF trial session at the operator’s nearest location. Meanwhile in-store, shoppers making a purchase will be given a business card with a free trial voucher and 15 per cent off Major Series entry code on it.

There will also be an ongoing series of exclusive promotions, kit reviews and a range of BMF and Major Series merchandise available to buy online and in store at Blacks.

“Having the right kit to train outdoors in all weathers can be key to making sure you get the most out of your workout, which is why Blacks is a perfect partner for BMF,” said Harry Sowerby, managing director of BMF.

“It is great to have them on board and to be able to offer our members fantastic exclusive deals on their wide range of products. We are also looking forward to welcoming Blacks customers to our parks to give BMF a go.”

The tie-up between two champions of outdoor life is the latest example of fitness business joining forces with synergistic brands to drive participation. énergie group has teamed up with a number of Hollywood blockbusters starring fitness heroes such as Sylvester Stallone and Arnold Schwarzenegger, while Sports Direct Fitness has gone one step further, placing gyms in the same building as its sports retail outlets.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
British Military Fitness (BMF) has announced an innovative new partnership with Blacks Outdoor Retail to encourage more consumers to try al fresco fitness classes.
HAF,FIT,IND,SAM
720205_857473.jpg

News

Matrix and Intelivideo have signed a strategic partnership, which will see Intelivideo's fitness content integrated
Nadine Dorries, the recently appointed secretary of state for digital, culture, media and sport at
Mindbody has announced it's buying ClassPass, the consumer wellness subscription service that enables people to
Tanni Grey-Thompson has outlined her vision on how the physical activity sector can play "the
The Global Health & Fitness Alliance (GHFA) has revealed the makeup of its inaugural nine-member
The 40th Annual IHRSA International Convention & Trade Show (IHRSA 2021) begins today in Dallas,
FreeMotion Fitness
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Life Fitness has unveiled the new Integrity SL, its connected LED console designed for the
A new study has suggested that strength training can result in people losing around a
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Health club operator Life Time Group has become a publicly traded company again, after it
Creating workout experiences will be the main theme of this year's Retention Convention, which will
Marg Mayne will stand down as CEO of Mytime Active next year, after more than
French car manufacturer Citroën and hotel brand Pullman Hotels & Resorts have partnered to create
Les Mills
Les Mills
Despite the Prime Minister’s claims that trade with the EU would be tariff-free post-Brexit, the
Les Mills is expanding its digital operations by replacing its existing on-demand services with the
Sport England has spent £1.5m launching its own on-demand fitness platform, with the hope of
New research by Barclays Corporate Banking reveals that the leisure, fitness, spa and hospitality industries
Tanni Grey-Thompson has announced she will hand over her role as ukactive chair in August
A group of leading health and fitness companies in Romania have joined forces to launch
Boxing-inspired fitness operator Rumble has signed a master franchise agreement in Australia, which could see
Miha Bodytec GmbH
Miha Bodytec GmbH
CEO of Orbit4, Daniel Jones, says: “There’s no reason traditional gyms and smart gyms can’t
Hotel giant Accor has launched a new bespoke, premium fitness service for its upmarket Pullman
People should concentrate on exercise and staying fit – rather than dieting and weight loss
Innovatise UK Ltd
Innovatise UK Ltd
1 - 20 of 12,045
HCM Magazine
Letters
We’re asking the music industry to reinstate the Online Music Fitness Licence and to simplify music licencing arrangements
HCM Magazine
Sponsored
Andy Janes and Jamie Whisken explain the vision behind R1SE Bournemouth, and why Technogym was their choice of partner in delivering their unique fusion boutique
HCM Magazine
Sponsored
Billed as the ‘2021 Experience Tour’, Egym has taken its connected gym floor experience on the road around the UK
HCM Magazine
Sponsored
Active IQ is launching courses to upskill fitness professionals to work in social prescribing, extending the reach of the industry
HCM Magazine
Research
Changes to DNA which occur during exercise give protection against a wide range of diseases, according to new research from the Univesity of Copenhagen
HCM Magazine
Sponsored
Les Mills is launching a new digital network called Les Mills Connect to help clubs build back better and emerge from the pandemic with a stronger business
HCM Magazine
Editor's letter
The appetite for health clubs is strong among consumers and investors – to take advantage of this, operators must figure out how to meet key challenges in operationally sustainable ways
HCM Magazine
HCM magazine
HCM People

Danielle Obe

Chair, The Black Swimming Association
Our vision is a future with ethnic diversity in aquatics
HCM magazine
In this issue, we’re focusing on sharing insights and thought leadership to highlight opportunities for the development of the sector in terms of both markets and offerings
HCM magazine
Screens display power generated from each piece of equipment, allowing people to compete against each other for kilowatt hours produced
HCM magazine
Our competition need to fasten their seatbelts
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GLL is best known for running leisure facilities on behalf of local authorities across the UK, but a lesser-known part of its remit is its GLL Sport Foundation which supports Olympic hopefuls. Liz Terry finds out more
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Dr Davina Deniszczyc talks us through the findings of the first Nuffield Healthier Nation Index, which has benchmarked activity levels and attitudes to exercise among the UK population
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Booming membership sales, busy suburban clubs and members visiting during the working day. Operators are reporting it’s good to be back. Kath Hudson finds out what business has been like since the re-set button was pressed
HCM magazine
Featured supplier news
Featured supplier news: Will your business last without digital transformation?
During the pandemic, a digital transformation took off faster than anyone could have predicted with meetings in person cancelled and millions working from home.
Featured supplier news
Featured supplier news: Power Plate teams up with Myzone for a new exercise experience
Power Plate has teamed up with Myzone to provide its community with new class experiences and the opportunity to offer rewards based on effort, every time they move.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Company profiles
Company profile: Orbit4
Orbit4 is the umbrella brand for FitnessCompared, FitnessFinance, WeServiceGymEquipment and WeBuyGymEquipment....
Company profiles
Company profile: Quoox
With more than 200 integrated features, Quoox is confident there is a solution for every ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Exercise equipment
Power Plate: Exercise equipment
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Uniforms
Service Sport: Uniforms
Lockers/interior design
Fitlockers: Lockers/interior design
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Management software
Premier Software Solutions: Management software
Red Light Therapy
 Red Light Rising: Red Light Therapy
Skincare
Sothys: Skincare
Salt therapy products
Saltability: Salt therapy products
Fitness equipment
Octane Fitness: Fitness equipment
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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Technogym
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