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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

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Boutique operator P.volve opens flagship studio in New York

P.volve, the boutique fitness brand founded by celebrity trainer couple Stephen Pasterino and Rachel Katzman, has opened a new "multi-million dollar" flagship studio in the heart of New York's Soho district.

The 6,700sq ft (622sq m) fitness studio houses a main exercise studio space capable of hosting 30 people, a private studio for high-end clients – accessed through a "VIP elevator" – and a large retail space.

P.volve has attracted a celebrity following – which includes former Miss Universe and social media influencer Olivia Culpo – to its functional fitness-based HIIT workouts, which it has been offering through online programmes and live streams.

"P.volve is the opposite of a gruelling, high-impact, painful workout," said co-founder Pasterino.

"Instead, it's a safer, functional movement-based method to help you achieve the beautiful, natural muscle tone and healthy results you want. The idea is to enjoy it – pain isn't gain. Pain is just pain."

The studio is the brand's first location and will also be used to broadcast live streams.

Co-founder and CEO Rachel Katzman said: "We are so excited to finally open our doors in the heart of Soho.

"It's been a dream come true to build out a studio of this size and to elevate our class experience to the next level."

P.volve also produces its own, branded exercise equipment, which it retails online.

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P.volve, the boutique fitness brand founded by celebrity trainer couple Stephen Pasterino and Rachel Katzman, has opened a new flagship studio in the heart of New York's Soho district.
CLD,HAF,FIT,IND,DES,PHR
imagesX/THUMB343490_547903_655881.jpg
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News

Boutique operator P.volve opens flagship studio in New York

P.volve, the boutique fitness brand founded by celebrity trainer couple Stephen Pasterino and Rachel Katzman, has opened a new "multi-million dollar" flagship studio in the heart of New York's Soho district.

The 6,700sq ft (622sq m) fitness studio houses a main exercise studio space capable of hosting 30 people, a private studio for high-end clients – accessed through a "VIP elevator" – and a large retail space.

P.volve has attracted a celebrity following – which includes former Miss Universe and social media influencer Olivia Culpo – to its functional fitness-based HIIT workouts, which it has been offering through online programmes and live streams.

"P.volve is the opposite of a gruelling, high-impact, painful workout," said co-founder Pasterino.

"Instead, it's a safer, functional movement-based method to help you achieve the beautiful, natural muscle tone and healthy results you want. The idea is to enjoy it – pain isn't gain. Pain is just pain."

The studio is the brand's first location and will also be used to broadcast live streams.

Co-founder and CEO Rachel Katzman said: "We are so excited to finally open our doors in the heart of Soho.

"It's been a dream come true to build out a studio of this size and to elevate our class experience to the next level."

P.volve also produces its own, branded exercise equipment, which it retails online.

Sign up for FREE ezines & magazines
P.volve, the boutique fitness brand founded by celebrity trainer couple Stephen Pasterino and Rachel Katzman, has opened a new flagship studio in the heart of New York's Soho district.
CLD,HAF,FIT,IND,DES,PHR
imagesX/THUMB343490_547903_655881.jpg

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A new product aimed at the ageing population is combining wearable fitness tech with artificial
A three-year research project will look to provide the physical activity industry with a better
The latest edition of the highly-successful This Girl Can Campaign has been celebrated for its
The increasing popularity of streaming services and wireless earbuds – along with the introduction of
ukactive
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Stuart Broster, chief executive of Anytime Fitness UK, will step down from his role in
Digme Fitness has acquired Another Space – the boutique studio arm of premium health club
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1 - 15 of 11,215
Features
feature
We talk to two high-end operators who've established a valuable USP by offering EMS training
Features
Talking point
As we begin a new decade, will boutiques extend beyond the major cities? Will the budget boom continue? How will digital fitness impact the sector? Kath Hudson speaks to some of the industry’s big hitters to find out what 2020 could have in store
Features
Trends
Retreats are where boutique fitness is at in 2020. High-end operators are now designing packages to take their communities to inspiring locations, in order to escape everyday life and immerse themselves in exercise, mindfulness and relaxation. Kath Hudson reports
Features
Corporate wellness
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Fitness giant Les Mills has launched three new studio spaces at its Auckland City Gym in New Zealand
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people can leave their desks whenever they choose to have a workout. They won’t be judged for staying too long or going too often.
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People know yoga, Pilates, HIIT and Barry’s Bootcamp, but many don’t know vibration training and it’s my intention, passion and purpose to make it available and bring it to the world
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people are together on the climbing walls, cheering each other on, coaching each other, interacting, laughing and enjoying each other’s company. It’s a completely different environment from anything I’ve ever seen
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Featured supplier news
Featured supplier: RLSS UK - First choice for all aquatic rescue, pool management, first aid qualifications and training
The Royal Life Saving Society UK (RLSS UK) is proud to be the industry leader in water-related safety qualifications and training. More than 40,000 pool lifeguards qualify with an RLSS UK National Pool Lifeguard Qualification (NPLQ) every year.
Featured supplier news
Featured supplier: Gympass expands in Ireland with flagship operator Gym Plus
Gympass, a leader in corporate fitness sales, has expanded its network to Ireland following a new partnership with Gym Plus.
Video Gallery
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Join our tribe. Become powered by Wattbike. Read more
More videos:
Company profiles
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Click on a catalogue to view it online
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