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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Boutique operator P.volve opens flagship studio in New York

P.volve, the boutique fitness brand founded by celebrity trainer couple Stephen Pasterino and Rachel Katzman, has opened a new "multi-million dollar" flagship studio in the heart of New York's Soho district.

The 6,700sq ft (622sq m) fitness studio houses a main exercise studio space capable of hosting 30 people, a private studio for high-end clients – accessed through a "VIP elevator" – and a large retail space.

P.volve has attracted a celebrity following – which includes former Miss Universe and social media influencer Olivia Culpo – to its functional fitness-based HIIT workouts, which it has been offering through online programmes and live streams.

"P.volve is the opposite of a gruelling, high-impact, painful workout," said co-founder Pasterino.

"Instead, it's a safer, functional movement-based method to help you achieve the beautiful, natural muscle tone and healthy results you want. The idea is to enjoy it – pain isn't gain. Pain is just pain."

The studio is the brand's first location and will also be used to broadcast live streams.

Co-founder and CEO Rachel Katzman said: "We are so excited to finally open our doors in the heart of Soho.

"It's been a dream come true to build out a studio of this size and to elevate our class experience to the next level."

P.volve also produces its own, branded exercise equipment, which it retails online.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
P.volve, the boutique fitness brand founded by celebrity trainer couple Stephen Pasterino and Rachel Katzman, has opened a new flagship studio in the heart of New York's Soho district.
CLD,HAF,FIT,IND,DES,PHR
imagesX/THUMB343490_547903_655881.jpg
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News

Boutique operator P.volve opens flagship studio in New York

P.volve, the boutique fitness brand founded by celebrity trainer couple Stephen Pasterino and Rachel Katzman, has opened a new "multi-million dollar" flagship studio in the heart of New York's Soho district.

The 6,700sq ft (622sq m) fitness studio houses a main exercise studio space capable of hosting 30 people, a private studio for high-end clients – accessed through a "VIP elevator" – and a large retail space.

P.volve has attracted a celebrity following – which includes former Miss Universe and social media influencer Olivia Culpo – to its functional fitness-based HIIT workouts, which it has been offering through online programmes and live streams.

"P.volve is the opposite of a gruelling, high-impact, painful workout," said co-founder Pasterino.

"Instead, it's a safer, functional movement-based method to help you achieve the beautiful, natural muscle tone and healthy results you want. The idea is to enjoy it – pain isn't gain. Pain is just pain."

The studio is the brand's first location and will also be used to broadcast live streams.

Co-founder and CEO Rachel Katzman said: "We are so excited to finally open our doors in the heart of Soho.

"It's been a dream come true to build out a studio of this size and to elevate our class experience to the next level."

P.volve also produces its own, branded exercise equipment, which it retails online.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
P.volve, the boutique fitness brand founded by celebrity trainer couple Stephen Pasterino and Rachel Katzman, has opened a new flagship studio in the heart of New York's Soho district.
CLD,HAF,FIT,IND,DES,PHR
imagesX/THUMB343490_547903_655881.jpg

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More than 100 sport and physical activity bodies have sent a letter to UK Prime
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1 - 15 of 11,606
Features
Editor's letter
A study in the US found that restaurant attendance was the only factor which correlated with testing positive for the virus
Features
Sponsored briefing
Welcome to the world of creative fitness, where exercise and fun merge to change the way we train. Technogym is here to inspire you to offer members the best workouts and experience, making sure they have a great time
Features
Talking Point
Some of those who’ve suffered from COVID-19 face a long road to recovery. What role can the health and fitness industry play in supporting them with their rehabilitation? Kath Hudson reports
Features
Opinion
It’s time gyms and health clubs are recognised as a cornerstone of our global recovery from COVID-19 and given the necessary backing, says Phillip Mills
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Power Plate has been a leader in the field of vibration training for over 20 years, and during the pandemic continues to support the fitness industry. Iain Murray, sales director, UK, talks to HCM about business growth in difficult times
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Featured supplier news
Featured supplier: Supercharge your efforts to attract and retain members with Keepme
Keepme is an AI revenue acceleration platform created for the fitness industry. Blending Artificial Intelligence, operational tools, and a unique automations engine, Keepme supercharges and streamlines effort to attract, retain, and re-engage members.
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A new Zone is here
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A new zone is here for your club, for your members and for you. Read more
More videos:
Company profiles
Company profile: Healthcheck Services Ltd
Here at Healthcheck Services, we want to empower you, your clients & your staff to ...
Company profiles
Company profile: Matrix Fitness
At Matrix Fitness, our goal is to make innovative commercial fitness equipment that stands out ...
Supplier Showcases
Supplier showcase - Digital gym floor
Catalogue Gallery
Click on a catalogue to view it online
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Lockers/interior design
Fitlockers: Lockers/interior design
Design consultants
Zynk Design Consultants: Design consultants
Fitness equipment
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Exercise equipment
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Direct debit solutions
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Fitness Software
FunXtion International BV: Fitness Software
Wearable technology solutions
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Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
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Diary dates
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Diary dates
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Messe Stuttgart, Germany
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