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FITNESS, HEALTH, WELLNESS

Latest news

Boutique operator P.volve opens flagship studio in New York

P.volve, the boutique fitness brand founded by celebrity trainer couple Stephen Pasterino and Rachel Katzman, has opened a new "multi-million dollar" flagship studio in the heart of New York's Soho district.

The 6,700sq ft (622sq m) fitness studio houses a main exercise studio space capable of hosting 30 people, a private studio for high-end clients – accessed through a "VIP elevator" – and a large retail space.

P.volve has attracted a celebrity following – which includes former Miss Universe and social media influencer Olivia Culpo – to its functional fitness-based HIIT workouts, which it has been offering through online programmes and live streams.

"P.volve is the opposite of a gruelling, high-impact, painful workout," said co-founder Pasterino.

"Instead, it's a safer, functional movement-based method to help you achieve the beautiful, natural muscle tone and healthy results you want. The idea is to enjoy it – pain isn't gain. Pain is just pain."

The studio is the brand's first location and will also be used to broadcast live streams.

Co-founder and CEO Rachel Katzman said: "We are so excited to finally open our doors in the heart of Soho.

"It's been a dream come true to build out a studio of this size and to elevate our class experience to the next level."

P.volve also produces its own, branded exercise equipment, which it retails online.

P.volve, the boutique fitness brand founded by celebrity trainer couple Stephen Pasterino and Rachel Katzman, has opened a new flagship studio in the heart of New York's Soho district.
CLD,HAF,FIT,IND,DES,PHR
imagesX/THUMB343490_547903_655881.jpg
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Latest news

Boutique operator P.volve opens flagship studio in New York

P.volve, the boutique fitness brand founded by celebrity trainer couple Stephen Pasterino and Rachel Katzman, has opened a new "multi-million dollar" flagship studio in the heart of New York's Soho district.

The 6,700sq ft (622sq m) fitness studio houses a main exercise studio space capable of hosting 30 people, a private studio for high-end clients – accessed through a "VIP elevator" – and a large retail space.

P.volve has attracted a celebrity following – which includes former Miss Universe and social media influencer Olivia Culpo – to its functional fitness-based HIIT workouts, which it has been offering through online programmes and live streams.

"P.volve is the opposite of a gruelling, high-impact, painful workout," said co-founder Pasterino.

"Instead, it's a safer, functional movement-based method to help you achieve the beautiful, natural muscle tone and healthy results you want. The idea is to enjoy it – pain isn't gain. Pain is just pain."

The studio is the brand's first location and will also be used to broadcast live streams.

Co-founder and CEO Rachel Katzman said: "We are so excited to finally open our doors in the heart of Soho.

"It's been a dream come true to build out a studio of this size and to elevate our class experience to the next level."

P.volve also produces its own, branded exercise equipment, which it retails online.

P.volve, the boutique fitness brand founded by celebrity trainer couple Stephen Pasterino and Rachel Katzman, has opened a new flagship studio in the heart of New York's Soho district.
CLD,HAF,FIT,IND,DES,PHR
imagesX/THUMB343490_547903_655881.jpg

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Gymbox has partnered with Haringey Council and not-for-profit organisation, Raza Sana, to give opportunities to
In a bid to get girls more active, Nuffield Health has launched a campaign, Move
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The practice of prolonging the life of gym equipment through careful refurbishment is gaining traction
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We all know we need to stand more. Now an exciting new partnership between Physical and Teca Fitness expands this thinking into UK gyms and beyond
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At the heart of the Sydney Swans new headquarters in Australia is an elite player-focused training facility by strength equipment specialist BLK BOX
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A major refurbishment of Sport Ireland Fitness by Technogym has created a world-class public gym at the home of Irish sport
HCM promotional features
Sponsored
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HCM promotional features
Sponsored
Coaching workshops from Keith Smith and Adam Daniel have been designed to empower your team and transform your service
HCM promotional features
Sponsored
The partnership between PureGym and Belfast-based supplier BLK BOX is transforming the gym floor
HCM promotional features
Sponsored
D2F had updated its brand styling to keep pace with business growth. MD, John Lofting and operations director, Matt Aynsley, explain the rationale
HCM promotional features
Sponsored
Operators, prepare to revolutionise the way members connect with personal trainers in your club, with the ground-breaking Brawn platform.
HCM promotional features
HCM magazine
New research from UCLA Health looked at the impact of Kundalini yoga on memory and found a significant impact, finds Megan Whitby
HCM magazine
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HCM magazine
We’re aiming to reach 50-70 gyms by mid-2027, some in supermarkets
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AI has the potential to support people in making healthy lifestyle changes if its algorithms can be updated to understand the different stages of motivation, as Jodi Heckel reports
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Fuel the debate about issues across the industry and share your ideas and experiences. We’d love to hear from you: [email protected]
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Featured supplier news: Altrafit introduces custom functional fitness equipment at Third Space
Altrafit has taken further steps to cement its reputation as a provider of high-quality, affordable functional fitness equipment that is built to last with the development and introduction of a new functional fitness keg for luxury gym operator, Third Space.
Featured supplier news
Featured supplier news: THFI’s new online coaching course partners with FITR: launch your business confidently post-completion
In today's rapidly evolving fitness industry, where many online courses promise secret formulas for entrepreneurial success, the reality is that few provide the necessary knowledge to thrive in this fast-changing profession.
Company profiles
Company profile: InBody UK
InBody provides products that are accurate, medically rated holding a CE mark and certified to ...
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Company profile: IndigoFitness
At IndigoFitness, we're not just about providing equipment; we're about delivering exceptional training spaces. We ...
Supplier Showcases
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Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
ABC Trainerize press release: Holistic nutrition coaching: the key to your gym members’ wellness goals
A holistic approach to nutrition goes well beyond just counting calories or macros. It takes a 360-degree view of a person’s eating habits, lifestyle, and overall well-being. Ultimately, it’s about creating sustainable, healthy changes that your members can maintain whether they’re at home, at the gym, or away on holidays.
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Greenwich Leisure Limited press release: 94 GLL Sport Foundation athletes set to shine at Paris 2024 Summer Olympic and Paralympic Games
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Cryotherapy
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Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Lockers
Crown Sports Lockers: Lockers
Spa software
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Chiswick, Gillingham, York and Nottingham
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Diary dates
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