GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
fibodo Limited
fibodo Limited
fibodo Limited
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

News

Blurring the boundaries of retail and fitness: DW Fitness First launches kit and collect service

DW Fitness First has launched its new Kit & Collect service, aimed at increasing secondary revenue at its clubs by "turning its changing rooms into fitting rooms".

From this month (August 2019), gym-goers will be able to try new exercise outfits using new, specially-designed areas at the gyms.

Members will be able to have clothes and kit to be sent directly to the gym, where they can try it on – and then return anything they don’t want using a "returns pod", where they will be refunded on the spot.

It will launch first in London’s Fenchurch Street, Cottons and Bishopsgate locations before the service rolls out nationwide later this year.

The Kit & Collect service also allows gym-goers to order clothing online, which will be delivered directly to their DW Fitness First gym of choice.

“Our research has highlighted the future shopper of sport is looking to blur the boundaries," said Scott Best, managing director of DW Fitness First.

"We want to create a fitness experience in retail and a retail experience in a leisure environment, changing the face of gym and shopping concepts as we know them today.

"We want to be leading this innovation in experience for our consumers and members.”

Launched in partnership with clothing giant Nike, the new initiative will be supported by a marketing push which also includes a new signature gym floor class. The AGT x NIKE (AGT stands for Athletic Group Training) classes are designed to raise the profile of the new service and are based on the principles of speed, agility, power, strength and endurance, through a series of mobiliser and HIIT style exercises.

The Kit & Collect service is part of DW Fitness' strategic vision to become the UK’s largest sports participation brand.

In 2018, the company began a programme of merging the gym and retail side of the business to create a "seamless customer experience".

A key focus has been to blur the boundaries between the leisure and retail elements and "bring the dynamism of the gym into stores" – while making sportswear shoppable in the gyms.

It has also seen the creation of new concept DW Sports stores, with softer and less masculine designs and layouts, featuring interactive elements such as Run Labs - where customers can have their gait analysis taken.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
DW Fitness First has launched its new Kit & Collect service, aimed at increasing secondary revenue at its clubs by "turning its changing rooms into fitting rooms".
HAF,FIT,IND,PTS,SAM
imagesX/THUMB342777_84827_339017.jpg
Latest News
The UK's physical activity sector has come together to get millions of people active during ...
Latest News
A study by Rutgers University has suggested that it could be possible to predict which ...
Latest News
Health club and gyms operators in California are suing state governor Gavin Newsom in an ...
Latest News
The Global Wellness Summit (GWS) has announced the appointment of C. Victor Brick, CEO of ...
Latest News
More than 100 sport and physical activity bodies have sent a letter to UK Prime ...
Latest News
Gyms in the UK are continuing to successfully control COVID-19 transmisssion, according to the latest ...
Latest News
Electronics giant LG has entered the fitness and wellness market with the launch of a ...
Latest News
Exercise has been voted the number one way the public can help the NHS – ...
Features
Talking point
Gym operators in the UK can now open on the high street, without planning permission, thanks to changes in legislation. What impact will this have on the industry? Kath Hudson reports
Features
Editor's letter
The hard work is paying off and we’re earning a reputation for safe operations. Now it’s time to tackle the next set of challenges – increasing capacity, yield and memberships, deepening engagement and rebuilding profits says liz Terry
Features
feature
Wattbike’s lead sport scientist Eddie Fletcher discusses the importance of health assessments, changes in consumer behaviour post-lockdown and the latest UK government strategy
Features
Sponsored briefing
Welcome to the world of creative fitness, where exercise and fun merge to change the way we train. Technogym is here to inspire you to offer members the best workouts and experience, making sure they have a great time
Features
Supplier showcase
Sporteve has enhanced its in-club digital experience by working with Funxtion to install multiscreens to power the member experience
Features
Supplier showcase
SIX3NINE opened its second London studio in August, and will continue to partner with Physical Company as it aims to open up to five studios across the city
Features
feature
As the fitness industry grapples with the challenge of optimising digital, Volution’s Adam Norton shares his vision for a customised data-centric approach that will lead operators into a new era of success
Features
People
HCM people

Luca Maggiora

Co-founder, House of Wisdom
People think making a change is easy and fast, but that isn’t true. It’s hard and it takes time
People
People in Club V trust me and I want to do the best for them and help them progress
People
We’re getting high usage: typically 2,000 visits a day. We’ve already celebrated our millionth member visit
Opinion
promotion
The pandemic has thrown a new focus on health, with sales of body composition analysis equipment at an all-time high, as InBody’s Francesca Cooper explains.
Opinion: Gyms add body composition analysis and health screening to their offering following pandemic
Featured supplier news
Featured supplier: Xn Leisure advises on virtual memberships and how operators can move memberships online
According to software solutions provider, Xn Leisure, the uncertainty surrounding COVID-19 has made it more important than ever to pull out all the stops to keep members active and engaged and your profits healthy.
Featured supplier news
Featured supplier: Carbon Trainer raises the bar in strength training with next-generation AI Fitness Mirror
Carbon, creators of the first AI-powered at-home fitness mirror that tracks workouts announces the launch of Carbon Trainer.
Video Gallery
A new Zone is here
MyZone Group Ltd
A new zone is here for your club, for your members and for you. Read more
More videos:
Company profiles
Company profile: Matrix Fitness
At Matrix Fitness, our goal is to make innovative commercial fitness equipment that stands out ...
Company profiles
Company profile: Wattbike
Wattbike is the creator of the world’s most advanced and innovative indoor bikes, developed in ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Management software
fibodo Limited: Management software
Red Light Therapy
 Red Light Rising: Red Light Therapy
Fitness software
Go Do.Fitness: Fitness software
Trade associations
International SPA Association - iSPA: Trade associations
Spa software
SpaBooker: Spa software
Direct debit solutions
Harlands Group: Direct debit solutions
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Locking solutions
Monster Padlocks: Locking solutions
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
21-24 Sep 2020
Messe Stuttgart, Germany
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
07 Oct 2020
Online, Singapore, Singapore
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates

News

Blurring the boundaries of retail and fitness: DW Fitness First launches kit and collect service

DW Fitness First has launched its new Kit & Collect service, aimed at increasing secondary revenue at its clubs by "turning its changing rooms into fitting rooms".

From this month (August 2019), gym-goers will be able to try new exercise outfits using new, specially-designed areas at the gyms.

Members will be able to have clothes and kit to be sent directly to the gym, where they can try it on – and then return anything they don’t want using a "returns pod", where they will be refunded on the spot.

It will launch first in London’s Fenchurch Street, Cottons and Bishopsgate locations before the service rolls out nationwide later this year.

The Kit & Collect service also allows gym-goers to order clothing online, which will be delivered directly to their DW Fitness First gym of choice.

“Our research has highlighted the future shopper of sport is looking to blur the boundaries," said Scott Best, managing director of DW Fitness First.

"We want to create a fitness experience in retail and a retail experience in a leisure environment, changing the face of gym and shopping concepts as we know them today.

"We want to be leading this innovation in experience for our consumers and members.”

Launched in partnership with clothing giant Nike, the new initiative will be supported by a marketing push which also includes a new signature gym floor class. The AGT x NIKE (AGT stands for Athletic Group Training) classes are designed to raise the profile of the new service and are based on the principles of speed, agility, power, strength and endurance, through a series of mobiliser and HIIT style exercises.

The Kit & Collect service is part of DW Fitness' strategic vision to become the UK’s largest sports participation brand.

In 2018, the company began a programme of merging the gym and retail side of the business to create a "seamless customer experience".

A key focus has been to blur the boundaries between the leisure and retail elements and "bring the dynamism of the gym into stores" – while making sportswear shoppable in the gyms.

It has also seen the creation of new concept DW Sports stores, with softer and less masculine designs and layouts, featuring interactive elements such as Run Labs - where customers can have their gait analysis taken.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
DW Fitness First has launched its new Kit & Collect service, aimed at increasing secondary revenue at its clubs by "turning its changing rooms into fitting rooms".
HAF,FIT,IND,PTS,SAM
imagesX/THUMB342777_84827_339017.jpg

News

The UK's physical activity sector has come together to get millions of people active during
A study by Rutgers University has suggested that it could be possible to predict which
Health club and gyms operators in California are suing state governor Gavin Newsom in an
The Global Wellness Summit (GWS) has announced the appointment of C. Victor Brick, CEO of
More than 100 sport and physical activity bodies have sent a letter to UK Prime
Gyms in the UK are continuing to successfully control COVID-19 transmisssion, according to the latest
Hutchison Technologies
Hutchison Technologies
As the government announced its new obesity strategy to limit the impact of a potential
Electronics giant LG has entered the fitness and wellness market with the launch of a
Exercise has been voted the number one way the public can help the NHS –
Hundreds of thousands of small companies in the UK – including those operating in fitness
Boutique gym attendance and class bookings in some world regions have bounced back to around
The government has further extended protection from rent enforcement activity until the end of the
Town Sports International – which operates a raft of brands, including the New York Sports
Miha Bodytec GmbH
Miha Bodytec GmbH
According to software solutions provider, Xn Leisure, the uncertainty surrounding COVID-19 has made it more
Wearable tech firm Formsense has secured a technology partnership with an inter-interdisciplinary team of researchers
Les Mills has launched a trio of digital solutions to help fitness operators shift towards
Sport England has launched the latest edition of the popular This Girl Can campaign, celebrating
MyZone Group Ltd
MyZone Group Ltd
1 - 15 of 11,610
Features
Talking point
Gym operators in the UK can now open on the high street, without planning permission, thanks to changes in legislation. What impact will this have on the industry? Kath Hudson reports
Features
Editor's letter
The hard work is paying off and we’re earning a reputation for safe operations. Now it’s time to tackle the next set of challenges – increasing capacity, yield and memberships, deepening engagement and rebuilding profits says liz Terry
Features
feature
Wattbike’s lead sport scientist Eddie Fletcher discusses the importance of health assessments, changes in consumer behaviour post-lockdown and the latest UK government strategy
Features
Sponsored briefing
Welcome to the world of creative fitness, where exercise and fun merge to change the way we train. Technogym is here to inspire you to offer members the best workouts and experience, making sure they have a great time
Features
Supplier showcase
Sporteve has enhanced its in-club digital experience by working with Funxtion to install multiscreens to power the member experience
Features
Supplier showcase
SIX3NINE opened its second London studio in August, and will continue to partner with Physical Company as it aims to open up to five studios across the city
Features
feature
As the fitness industry grapples with the challenge of optimising digital, Volution’s Adam Norton shares his vision for a customised data-centric approach that will lead operators into a new era of success
Features
People
HCM people

Luca Maggiora

Co-founder, House of Wisdom
People think making a change is easy and fast, but that isn’t true. It’s hard and it takes time
People
People in Club V trust me and I want to do the best for them and help them progress
People
We’re getting high usage: typically 2,000 visits a day. We’ve already celebrated our millionth member visit
People
Our success in moving the date for reopening happened because there was a shift in how the fitness sector is perceived
People
Overall, it’s about creating something a little less efficient, a little more fun. Somewhere you can lose yourself for a couple of hours
People
The real novelty of AWRC is the way it brings together a mix of academic disciplines with external agencies and communities
People
HCM people

Mark Tweedie

CEO, Community Leisure UK
Once facilities are mothballed they are unlikely to reopen ever again
People
Assuming normal market conditions return after COVID-19, we aim to ramp up the operation and open between eight and 10 new villages a year from 2022
People
I’m Confident we can deliver 50 coach gyms in the uk, however, I feel the opportunity is really much larger
People
Opinion
promotion
The pandemic has thrown a new focus on health, with sales of body composition analysis equipment at an all-time high, as InBody’s Francesca Cooper explains.
Opinion: Gyms add body composition analysis and health screening to their offering following pandemic
Featured supplier news
Featured supplier: Xn Leisure advises on virtual memberships and how operators can move memberships online
According to software solutions provider, Xn Leisure, the uncertainty surrounding COVID-19 has made it more important than ever to pull out all the stops to keep members active and engaged and your profits healthy.
Featured supplier news
Featured supplier: Carbon Trainer raises the bar in strength training with next-generation AI Fitness Mirror
Carbon, creators of the first AI-powered at-home fitness mirror that tracks workouts announces the launch of Carbon Trainer.
Video Gallery
A new Zone is here
MyZone Group Ltd
A new zone is here for your club, for your members and for you. Read more
More videos:
Company profiles
Company profile: Matrix Fitness
At Matrix Fitness, our goal is to make innovative commercial fitness equipment that stands out ...
Company profiles
Company profile: Wattbike
Wattbike is the creator of the world’s most advanced and innovative indoor bikes, developed in ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Management software
fibodo Limited: Management software
Red Light Therapy
 Red Light Rising: Red Light Therapy
Fitness software
Go Do.Fitness: Fitness software
Trade associations
International SPA Association - iSPA: Trade associations
Spa software
SpaBooker: Spa software
Direct debit solutions
Harlands Group: Direct debit solutions
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Locking solutions
Monster Padlocks: Locking solutions
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
21-24 Sep 2020
Messe Stuttgart, Germany
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
07 Oct 2020
Online, Singapore, Singapore
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
fibodo Limited
fibodo Limited