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Les Mills International
Les Mills International
Les Mills International
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Beauty industry launches support campaign as government delays restarting close-contact services

The industry contributes over £28bn to the economy annually and the way it has been so mercilessly let down will not stand
– Caroline Hirons
Credit: CarolineHirons.com

The UK government has postponed the reopening of saunas, steamrooms and the recommencement of close-contact services, including facials, until 15 August at the earliest.

The Department for Business, Energy and Industrial Strategy made the announcement due to infection numbers creeping up, saying it decided to ‘tighten some measures in order to keep the virus under control’.

The rollback means spas should continue to operate temporary treatment menus which exclude treatments in the highest risk zone around the nose and mouth. Indoor and outdoor pools, spa pools and gyms are still allowed remain open.

The beauty industry has hit back after the announcement, as the government has extended the close-contact service industry’s nearly five-month hiatus.

In response, industry figure and influencer, Caroline Hirons, has spearheaded a campaign – called Beauty Backed – to raise funds and drive awareness about the independent businesses and entrepreneurs in the industry that are suffering financially while not being able to operate under current government guidelines.

Hirons launched the initiative after hearing stories about members of the industry who’ve been financially crippled by lockdown, haven't been able to work and need financial support.

With support from The British Beauty Council and BABTAC, the initiative for the UK and Wales has kicked off with a petition, social media campaign and fundraiser.

All donations are being distributed to the Hair and Beauty Charity which will distribute funds to individuals and businesses who apply for help to stay afloat while restrictions are still in place.

“The industry contributes over £28 bn to the economy annually and the way it has been so mercilessly let down will not stand,” she said.

“With the support of industry experts and influencers, Beauty Backed is raising money, support and awareness for the therapists, clinics, aestheticians, and makeup artists unable to work due to the government’s lack of support and understanding of the power, loyalty and expertise in our industry.

“The aim is to get beauty up and working again,” concluded Hirons.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
The UK government has postponed the reopening of saunas, steamrooms and the recommencement of close-contact services, including facials, until 15 August at the earliest.
SAB,CPW,CAS
2020/THUMB346022_440552_525586.jpg
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News

Beauty industry launches support campaign as government delays restarting close-contact services

The industry contributes over £28bn to the economy annually and the way it has been so mercilessly let down will not stand
– Caroline Hirons
Credit: CarolineHirons.com

The UK government has postponed the reopening of saunas, steamrooms and the recommencement of close-contact services, including facials, until 15 August at the earliest.

The Department for Business, Energy and Industrial Strategy made the announcement due to infection numbers creeping up, saying it decided to ‘tighten some measures in order to keep the virus under control’.

The rollback means spas should continue to operate temporary treatment menus which exclude treatments in the highest risk zone around the nose and mouth. Indoor and outdoor pools, spa pools and gyms are still allowed remain open.

The beauty industry has hit back after the announcement, as the government has extended the close-contact service industry’s nearly five-month hiatus.

In response, industry figure and influencer, Caroline Hirons, has spearheaded a campaign – called Beauty Backed – to raise funds and drive awareness about the independent businesses and entrepreneurs in the industry that are suffering financially while not being able to operate under current government guidelines.

Hirons launched the initiative after hearing stories about members of the industry who’ve been financially crippled by lockdown, haven't been able to work and need financial support.

With support from The British Beauty Council and BABTAC, the initiative for the UK and Wales has kicked off with a petition, social media campaign and fundraiser.

All donations are being distributed to the Hair and Beauty Charity which will distribute funds to individuals and businesses who apply for help to stay afloat while restrictions are still in place.

“The industry contributes over £28 bn to the economy annually and the way it has been so mercilessly let down will not stand,” she said.

“With the support of industry experts and influencers, Beauty Backed is raising money, support and awareness for the therapists, clinics, aestheticians, and makeup artists unable to work due to the government’s lack of support and understanding of the power, loyalty and expertise in our industry.

“The aim is to get beauty up and working again,” concluded Hirons.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
The UK government has postponed the reopening of saunas, steamrooms and the recommencement of close-contact services, including facials, until 15 August at the earliest.
SAB,CPW,CAS
2020/THUMB346022_440552_525586.jpg

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Let’s talk about Orbit4 – the secret behind successful gyms.
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Featured supplier news: miha bodytec EMS-PT: an irresistible way to boost your in-club offer
Post pandemic, technology continues to shape the way consumers access fitness. Apps and wearables are helping people reach their goals while digital offerings – which grew exponentially during lockdowns – continue to thrive.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Featured operator news
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Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
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Catalogue Gallery
Click on a catalogue to view it online
Directory
Salt therapy products
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Management software
fibodo Limited: Management software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
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Diary dates
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Online,
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Les Mills International
Les Mills International