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BSkyB retains Premier League rights
By Pete Hayman
BSkyB has secured a deal with the Premier League to continue screening live football until 2013 after it was awarded UK broadcasting rights to five out of the six available packages.
The £1.6bn deal, which will run for three years when the current agreement ends in 2010, will allow the pay television broadcaster to screen 115 out of the 138 live fixtures on offer each season. However, European Union competition laws state that no broadcaster can hold rights to all six packages, and the one remaining package has been awarded to Irish company, Setanta, in a deal worth £159m. Setanta currently has rights to two packages.
Premier League chief executive, Richard Scudamore, said: "The continued investment in playing talent and facilities made by the clubs is largely down to the revenue generated through the sale of our broadcast rights. "The live UK rights are the largest contribution to the revenues we distribute centrally to the clubs, and this deal gives them the stability to plan and invest in the most important aspect of our business – the football."
BSkyB has secured a deal with the Premier League to continue screening live football until 2013 after it was awarded UK broadcasting rights to five out of the six available packages.
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