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Technogym
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Apple hints at virtual fitness launch

Apple is rumoured to be gearing up for the launch of a subscription-based virtual fitness offer.

Citing sources "familiar with the plans", financial news service Bloomberg said the tech giant is looking to join the virtual exercise revolution with a service delivered through an app for iPhone, iPad and Apple TV.

It's believed the new fitness element will be part of a range of products made available in bundles, allowing customers to subscribe at lower monthly rates.

The bundles, offered as part of a new “Apple One” service, could launch as early as October – coinciding with the introduction of the next iPhone.

The Apple Activity app – designed for the Apple Watch – will be renamed Apple Fitness when iOS 14, launches later this year.

The app keeps track of the user's movement throughout the day encouraging them to meet their fitness goals. It tracks how often they stand, the amount of movement and how many minutes of exercise the user does.

Rumours emerge just months after Apple ventured into the fitness space by launching the Apple Watch Connected programme, which is designed to reward gym members for wearing the device during exercise sessions.

The service is built around an "Earn with Watch" incentive programme, allowing users to receive rewards by being active.

While the virtual fitness sector has been dominated by a combination of specialised fitness companies and celebrity-driven offerings, larger tech firms are increasingly looking at the market.

In November 2019, Google revealed its plans to acquire Fitbit in a deal worth US$2.1bn (€1.88bn, £1.62bn), althoug this deal is currently being held up by regulators.

Some fitness content companies have expressed their concerns about Apple's move into fitness, saying it may have the potential to impact their app store distribution if Apple becomes a competitor.

This issue has surfaced since Apple took on gaming software company, Epic in a row over its popular game, Fortnite, which has been banned from the App Store.

Apple objected to Epic inserting payment functionality into the Fortnight app that circumvented its 30 per cent App Store fee – a service which earned the tech giant US$18.3 billion, or nearly 40 per cent of its total service revenues, in 2019.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Apple is rumoured to be gearing up for the launch of a subscription-based virtual fitness offer.
TEC,HAF
2020/THUMB346093_801531_748624.jpg
Latest News
Location and cost are the top considerations for consumers when it comes to choosing a ...
Latest News
Increases in COVID-19 cases across Europe are forcing governments to introduce restrictions, which is having ...
Latest News
Exercise has been found to increase levels of endocannabinoids – cannabis-like substances produced by the ...
Latest News
People suffering from mild depression should be offered exercise, mindfulness, therapy or meditation before medication, ...
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Total Fitness plans to launch a new-style health club model, with plans already in the ...
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Fitness operator Crunch Fitness says it's continued its recovery from lockdowns, with membership levels across ...
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HCM Magazine
Promotion
A new app called Trakk, from Pulse Fitness, promises triple benefits to operators, says Chris Johnson
HCM Magazine
Sponsored
Technogym’s Biocircuit offers a range of time-controlled and time-free circuits using the Biostrength line, with its Biodrive AI technology, delivering customised workouts
HCM Magazine
Research
A US study investigating consumer attitudes to gyms, health clubs and studios reveals a new focus on wellness, as well as opportunities for operators to grow their businesses
HCM Magazine
HCM People
It makes services and tech more accessible and affordable for wellness professionals
HCM Magazine
New opening
Armah Sports has revealed the first B_fit health club – a smart club concept that’s gearing up for the Metaverse with AI, VR, Amazon Alexa and the Internet of Things, as Tom Walker reports
HCM Magazine
Sponsored
Life Fitness is introducing a new range of Hammer Strength anaerobic equipment to complement its legendary strength training range
HCM Magazine
Research
NICE has done a U-turn on its controversial guidelines for treating Chronic Fatigue Syndrome, saying that physical activity or therapy should not now be routinely prescribed for patients
HCM Magazine
HCM magazine
HCM People

Harry Jameson and Oli Patrick

Co-founders, Future Practice
There’s still no ‘stress resilience’ profession. We believe fitness professionals can fill that gap
HCM magazine
HCM People

Alan Leach

Chair of IHRSA and CEO, West Wood Clubs
IHRSA is now on a mission to bring the global industry together
HCM magazine
We’re working on bringing a new model to life. They’ll be smaller than our current clubs, but will clearly be Total Fitness, thanks to the purpose, intent and fitness philosophy
Opinion
promotion
FitnessOnDemand’s divisional vice president Uday Anumalachetty discusses what live fitness really means for clubs and their members today
Opinion: Why we need to reimagine what live fitness really means
Featured supplier news
Featured supplier news: First énergie site opens in Barcelona fully equipped by Core Health & Fitness
The first énergie Fitness club in Spain has opened in partnership with Core Health & Fitness in Sant Cugat, Barcelona, as part of a seven-year exclusive supplier agreement.
Featured supplier news
Featured supplier news: Feet on the ground, fitness in the clouds
Life Fitness has launched a new mobile app named Life Fitness Connect to provide the ultimate workout experience.
Featured operator news
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Local authority leisure provider Everyone Active has reopened its essential exercise referral scheme, by joining forces with EXi, the NHS-approved exercise prescription app and data portal.
Featured operator news
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Company profiles
Company profile: Premier Software Solutions Ltd
Premier Software was founded in 1994 and has proven experience developing business management solutions specifically ...
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Company profile: EMD UK
EMD UK is the national governing body for group exercise. Funded by Sport England, EMD ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Architects/designers
Zynk Design Consultants: Architects/designers
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Salt therapy products
Saltability: Salt therapy products
Skincare
Sothys: Skincare
Red Light Therapy
 Red Light Rising: Red Light Therapy
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Fitness equipment
Precor: Fitness equipment
Management software
Premier Software Solutions: Management software
Wearable technology solutions
MyZone: Wearable technology solutions
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
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Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

Apple hints at virtual fitness launch

Apple is rumoured to be gearing up for the launch of a subscription-based virtual fitness offer.

Citing sources "familiar with the plans", financial news service Bloomberg said the tech giant is looking to join the virtual exercise revolution with a service delivered through an app for iPhone, iPad and Apple TV.

It's believed the new fitness element will be part of a range of products made available in bundles, allowing customers to subscribe at lower monthly rates.

The bundles, offered as part of a new “Apple One” service, could launch as early as October – coinciding with the introduction of the next iPhone.

The Apple Activity app – designed for the Apple Watch – will be renamed Apple Fitness when iOS 14, launches later this year.

The app keeps track of the user's movement throughout the day encouraging them to meet their fitness goals. It tracks how often they stand, the amount of movement and how many minutes of exercise the user does.

Rumours emerge just months after Apple ventured into the fitness space by launching the Apple Watch Connected programme, which is designed to reward gym members for wearing the device during exercise sessions.

The service is built around an "Earn with Watch" incentive programme, allowing users to receive rewards by being active.

While the virtual fitness sector has been dominated by a combination of specialised fitness companies and celebrity-driven offerings, larger tech firms are increasingly looking at the market.

In November 2019, Google revealed its plans to acquire Fitbit in a deal worth US$2.1bn (€1.88bn, £1.62bn), althoug this deal is currently being held up by regulators.

Some fitness content companies have expressed their concerns about Apple's move into fitness, saying it may have the potential to impact their app store distribution if Apple becomes a competitor.

This issue has surfaced since Apple took on gaming software company, Epic in a row over its popular game, Fortnite, which has been banned from the App Store.

Apple objected to Epic inserting payment functionality into the Fortnight app that circumvented its 30 per cent App Store fee – a service which earned the tech giant US$18.3 billion, or nearly 40 per cent of its total service revenues, in 2019.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Apple is rumoured to be gearing up for the launch of a subscription-based virtual fitness offer.
TEC,HAF
2020/THUMB346093_801531_748624.jpg

News

Location and cost are the top considerations for consumers when it comes to choosing a
Increases in COVID-19 cases across Europe are forcing governments to introduce restrictions, which is having
Exercise has been found to increase levels of endocannabinoids – cannabis-like substances produced by the
People suffering from mild depression should be offered exercise, mindfulness, therapy or meditation before medication,
Total Fitness plans to launch a new-style health club model, with plans already in the
Fitness operator Crunch Fitness says it's continued its recovery from lockdowns, with membership levels across
Innovatise UK Ltd
Innovatise UK Ltd
Fitness equipment manufacturer Precor has launched two sleek new colours for its cardio range; Black
The City of Madrid could become one of the healthiest in the world if plans
Luxury health club operator, Third Space, has opened the doors to its latest club in
A total of 22.7 million Brits – more than a third of the total population
Nuffield Health has reopened the historic Barbican health club in London, as part of ambitious
The PureGym app has been named the Health and Fitness App of the Year at
An initiative set up by the Rio Ferdinand Foundation in partnership with The Gym Group
Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
After winning a competitive tender process in 2019, Pulse Fitness was appointed by Telford &
A "significant majority" of the UK's swimming teachers and aquatic professionals feel that swimming excludes
The ​​Inaugural IHRSA SMART Summit has kicked off in Munich, Germany, with a focus on
Life Fitness has appointed Paul Stoneham as its new CEO, replacing Chris Clawson and effective
David Lloyd Clubs has launched a new family-focused programme in response to the trend of
Polish corporate wellness platform Benefit Systems has taken over a majority stake in club operator
Eight of the top 20 private health club operators in the UK have grown their
The Retention Guru
The Retention Guru
While exercisers often seek new ways in which to get the most out of their
Les Mills has launched a new solution to help fitness operators transform space in their
A new guide has been published to give health clubs, gyms and leisure centres in
FIBO Exhibition
FIBO Exhibition
1 - 20 of 12,088
HCM Magazine
Promotion
A new app called Trakk, from Pulse Fitness, promises triple benefits to operators, says Chris Johnson
HCM Magazine
Sponsored
Technogym’s Biocircuit offers a range of time-controlled and time-free circuits using the Biostrength line, with its Biodrive AI technology, delivering customised workouts
HCM Magazine
Research
A US study investigating consumer attitudes to gyms, health clubs and studios reveals a new focus on wellness, as well as opportunities for operators to grow their businesses
HCM Magazine
HCM People
It makes services and tech more accessible and affordable for wellness professionals
HCM Magazine
New opening
Armah Sports has revealed the first B_fit health club – a smart club concept that’s gearing up for the Metaverse with AI, VR, Amazon Alexa and the Internet of Things, as Tom Walker reports
HCM Magazine
Sponsored
Life Fitness is introducing a new range of Hammer Strength anaerobic equipment to complement its legendary strength training range
HCM Magazine
Research
NICE has done a U-turn on its controversial guidelines for treating Chronic Fatigue Syndrome, saying that physical activity or therapy should not now be routinely prescribed for patients
HCM Magazine
HCM magazine
HCM People

Harry Jameson and Oli Patrick

Co-founders, Future Practice
There’s still no ‘stress resilience’ profession. We believe fitness professionals can fill that gap
HCM magazine
HCM People

Alan Leach

Chair of IHRSA and CEO, West Wood Clubs
IHRSA is now on a mission to bring the global industry together
HCM magazine
We’re working on bringing a new model to life. They’ll be smaller than our current clubs, but will clearly be Total Fitness, thanks to the purpose, intent and fitness philosophy
HCM magazine
This has always been a creative, driven sector, but the pressures of the pandemic have inspired a new outpouring of creativity, leading to the emergence of new models, partnerships and concepts
HCM magazine
Which messaging is most effective at inspiring people to get active and why? Researchers at the University of Waterloo in Canada set out to find out, as Tom Walker reports
HCM magazine
If you do what you love, you’re going to get a great return
HCM magazine
Climate change, like COVID-19, presents challenges that won’t go away and demands both our immediate attention and collective efforts. Kath Hudson reports
HCM magazine
With their dark vibe, pumping music and kit that needs adjusting, indoor cycling classes can be intimidating to the uninitiated. Steph Eaves asks suppliers for their tips on how to encourage beginners into the cycling studio – and keep them coming back
HCM magazine
Can partnerships and affiliations with less obvious companies, such as fast food brands, help the industry tap into a new demographic, or is the potential for them to compromise our reputation too big a risk to take? asks Abi Harris
HCM magazine
Opinion
promotion
FitnessOnDemand’s divisional vice president Uday Anumalachetty discusses what live fitness really means for clubs and their members today
Opinion: Why we need to reimagine what live fitness really means
Featured supplier news
Featured supplier news: First énergie site opens in Barcelona fully equipped by Core Health & Fitness
The first énergie Fitness club in Spain has opened in partnership with Core Health & Fitness in Sant Cugat, Barcelona, as part of a seven-year exclusive supplier agreement.
Featured supplier news
Featured supplier news: Feet on the ground, fitness in the clouds
Life Fitness has launched a new mobile app named Life Fitness Connect to provide the ultimate workout experience.
Featured operator news
Featured operator news: Everyone Active successfully reopens exercise referral scheme thanks to EXi partnership
Local authority leisure provider Everyone Active has reopened its essential exercise referral scheme, by joining forces with EXi, the NHS-approved exercise prescription app and data portal.
Featured operator news
Featured operator news: Sporting heroes to officially open £22 million redevelopment at Everyone Active centre
A £22 million redevelopment project will be unveiled at Grange Paddocks Leisure Centre, as part of the official launch of the state-of-the-art centre.
Company profiles
Company profile: Premier Software Solutions Ltd
Premier Software was founded in 1994 and has proven experience developing business management solutions specifically ...
Company profiles
Company profile: EMD UK
EMD UK is the national governing body for group exercise. Funded by Sport England, EMD ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Architects/designers
Zynk Design Consultants: Architects/designers
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Salt therapy products
Saltability: Salt therapy products
Skincare
Sothys: Skincare
Red Light Therapy
 Red Light Rising: Red Light Therapy
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Fitness equipment
Precor: Fitness equipment
Management software
Premier Software Solutions: Management software
Wearable technology solutions
MyZone: Wearable technology solutions
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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Technogym
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