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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Apple hints at virtual fitness launch

Apple is rumoured to be gearing up for the launch of a subscription-based virtual fitness offer.

Citing sources "familiar with the plans", financial news service Bloomberg said the tech giant is looking to join the virtual exercise revolution with a service delivered through an app for iPhone, iPad and Apple TV.

It's believed the new fitness element will be part of a range of products made available in bundles, allowing customers to subscribe at lower monthly rates.

The bundles, offered as part of a new “Apple One” service, could launch as early as October – coinciding with the introduction of the next iPhone.

The Apple Activity app – designed for the Apple Watch – will be renamed Apple Fitness when iOS 14, launches later this year.

The app keeps track of the user's movement throughout the day encouraging them to meet their fitness goals. It tracks how often they stand, the amount of movement and how many minutes of exercise the user does.

Rumours emerge just months after Apple ventured into the fitness space by launching the Apple Watch Connected programme, which is designed to reward gym members for wearing the device during exercise sessions.

The service is built around an "Earn with Watch" incentive programme, allowing users to receive rewards by being active.

While the virtual fitness sector has been dominated by a combination of specialised fitness companies and celebrity-driven offerings, larger tech firms are increasingly looking at the market.

In November 2019, Google revealed its plans to acquire Fitbit in a deal worth US$2.1bn (€1.88bn, £1.62bn), althoug this deal is currently being held up by regulators.

Some fitness content companies have expressed their concerns about Apple's move into fitness, saying it may have the potential to impact their app store distribution if Apple becomes a competitor.

This issue has surfaced since Apple took on gaming software company, Epic in a row over its popular game, Fortnite, which has been banned from the App Store.

Apple objected to Epic inserting payment functionality into the Fortnight app that circumvented its 30 per cent App Store fee – a service which earned the tech giant US$18.3 billion, or nearly 40 per cent of its total service revenues, in 2019.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Apple is rumoured to be gearing up for the launch of a subscription-based virtual fitness offer.
TEC,HAF
2020/THUMB346093_801531_748624.jpg
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News

Apple hints at virtual fitness launch

Apple is rumoured to be gearing up for the launch of a subscription-based virtual fitness offer.

Citing sources "familiar with the plans", financial news service Bloomberg said the tech giant is looking to join the virtual exercise revolution with a service delivered through an app for iPhone, iPad and Apple TV.

It's believed the new fitness element will be part of a range of products made available in bundles, allowing customers to subscribe at lower monthly rates.

The bundles, offered as part of a new “Apple One” service, could launch as early as October – coinciding with the introduction of the next iPhone.

The Apple Activity app – designed for the Apple Watch – will be renamed Apple Fitness when iOS 14, launches later this year.

The app keeps track of the user's movement throughout the day encouraging them to meet their fitness goals. It tracks how often they stand, the amount of movement and how many minutes of exercise the user does.

Rumours emerge just months after Apple ventured into the fitness space by launching the Apple Watch Connected programme, which is designed to reward gym members for wearing the device during exercise sessions.

The service is built around an "Earn with Watch" incentive programme, allowing users to receive rewards by being active.

While the virtual fitness sector has been dominated by a combination of specialised fitness companies and celebrity-driven offerings, larger tech firms are increasingly looking at the market.

In November 2019, Google revealed its plans to acquire Fitbit in a deal worth US$2.1bn (€1.88bn, £1.62bn), althoug this deal is currently being held up by regulators.

Some fitness content companies have expressed their concerns about Apple's move into fitness, saying it may have the potential to impact their app store distribution if Apple becomes a competitor.

This issue has surfaced since Apple took on gaming software company, Epic in a row over its popular game, Fortnite, which has been banned from the App Store.

Apple objected to Epic inserting payment functionality into the Fortnight app that circumvented its 30 per cent App Store fee – a service which earned the tech giant US$18.3 billion, or nearly 40 per cent of its total service revenues, in 2019.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Apple is rumoured to be gearing up for the launch of a subscription-based virtual fitness offer.
TEC,HAF
2020/THUMB346093_801531_748624.jpg

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Steve Ward celebrates the transformational energy being unleashed in the fitness industry by the pandemic
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Bulmershe Leisure Centre, run by Places Leisure, is providing its community with state-of-the-art fitness machines from Octane Fitness
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With many older people in crisis due to the pandemic, ukactive’s head of health and wellbeing development, Kenny Butler, explains why the organisation is launching an active ageing consultation and how you can get involved
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We’ve stepped off the path this month to bring you a special 2020 review edition of HCM and to propose emerging priorities going forward, as we gird our loins to tackle 2021
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Harley Pasternak

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Having someone just feeling comfortable walking into the gym is important
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Featured supplier news
Featured supplier: The Retention People unveil 2020 Member Experience Awards winners
Member engagement software provider The Retention People (TRP) has unveiled the winners of its annual 2020 Member Experience Awards (MEA).
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CPASE creates unforgettable luxury member experience at new boutique club with Technogym
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More videos:
Company profiles
Company profile: Octane Fitness
A global innovator of high-performance fitness equipment, Octane Fitness, a Nautilus, Inc. brand, continually redefines ...
Company profiles
Company profile: fibodo Limited
fibodo is the digital solution helping people lead healthier and happier lives. From grassroots individual ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
SpaBooker: Spa software
Member feedback software
AskNicely: Member feedback software
Fitness Software
FunXtion International BV: Fitness Software
Wearable technology solutions
MyZone: Wearable technology solutions
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Trade associations
International SPA Association - iSPA: Trade associations
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Fitness equipment
Precor: Fitness equipment
Skincare
Comfort Zone - Davines S.p.A: Skincare
Exercise equipment
Matrix Fitness: Exercise equipment
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
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Expo Centre & Riviera di Rimini, Italy
Diary dates
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